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Kia and Hyundai venture into the robotics industry of the future

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Kia and Hyundai to develop robotics technology in three areas: wearable robots, service robots, and micro-mobilityHyundai Vest Exoskeleton (H-VEX) and Chairless Exoskeleton (H-CEX) industrial robots increase efficiency and prevent work-related accidentsRobot-Artificial Intelligence targeted for future innovation and growth As a key part of Hyundai Motor Group, Kia Motors is innovating with robotics technology through development of the Hyundai Vest Exoskeleton (H-VEX) wearable industrial robots. Following the Hyundai Chairless Exoskeleton (H-CEX) demonstration conducted at the Hyundai-Kia North American factory last August, the company plans to verify H-VEX’s success through extensive testing at the end of 2018. In early 2018, Hyundai Motor Group identified Robot-Artificial Intelligence as one of five areas of future innovation and growth. The company established a designated robotics team in its strategic technology headquarters to focus on t..

Kia enters Esports Arena as League Of Legends European Championship Sponsor

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Kia becomes main partner of League of Legends European ChampionshipNew partnership with the world’s most popular esports gameKia to engage with esports fans through digital content featuring prominent League of Legends casters and players Kia Motors Corporation has today announced its first foray into esports – the arena of competitive video gaming – by becoming the main sponsor of the League of Legends European Championship (LEC). Kia’s sponsorship of the LEC is the latest marketing campaign from a brand experienced in forging closer connections with younger generations of car buyers. As main sponsor of the championship, Kia has launched a new film called ‘Ready to Play’, created in collaboration with some of the LEC’s most well-known ‘casters’ (online gaming commentators). Kia’s film sees Trevor ‘Quickshot’ Henry gather a team of casters at the wheel of a new Kia Stinger, collecting Romain Bigeard, Indiana ‘Froskurinn’ Black, Daniel ‘Drakos’..

SPECIAL EDITION STINGER GTS – ENTHUSIASTS REJOICE

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Limited Edition Stinger GTS Breaks Cover In New York with Dynamic AWD Tech, Racier LooksNewly developed dynamic all-wheel drive system adds drift modeBright orange paint color and genuine carbon fiber parts enhance the GTS treatmentLimited productionSince its debut nearly two years ago, the Kia Stinger has quickly become a crowd favorite, and at the New York International Auto Show, Kia Motors America gave driving purists yet another compelling reason to check out Kia’s highest performing sport sedan. Limited to just 800 units, the special edition Stinger GTS1 punches up its on-road prowess with a newly developed dynamic all-wheel drive system2 (D-AWD) that inspires more spirited driving. With sport-inspired styling elements including genuine carbon fiber parts and a splashy new color that demands even more attention, the limited edition GTS is the one automotive enthusiasts will be lining up to drive.
Closing the GapDuring its short time on t..

Kia Motors India’s Brand Launch campaign crosses 250 Mn views in less than 40 days

Launch campaign aims at establishing Kia as a Global Design and Quality leader Makes way for an impactful entry of the Brand in India and creates new benchmarks Kia Motors, the world’s 8th largest automaker introduced its first brand campaign in India, which has received an overwhelming response from the Indian audience. Based on Kia’s… Continue reading Kia Motors India’s Brand Launch campaign crosses 250 Mn views in less than 40 days

Kia hands over ‘Green Light Project’ schools to local communities in Malawi and Mozambique

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Two new schools provide access to education for more than 2,000 students in Malawi and MozambiqueKia employees from around the globe support auto mechanic vocational training center in Ethiopia during their summer vacationGreen Light Project aims to improve self-sufficiency and mobilityKia Motors has handed over two further ‘Green Light Project’ schools to local communities in Malawi and Mozambique. The community-run schools were opened in 2014, and, combined, provide access to education for more than 2,000 students. They were constructed and established under Kia’s ‘Green Light Project’ corporate social responsibility (CSR) program. The handover ceremony took place at the ‘Green Light’ school in Lilongwe, the capital of Malawi, on August 1. The ceremony was attended by residents, teachers, students, local community leaders, Kia’s CSR Management Team Leader, Kyehwan Roh, and Jujong Bum, Director of International Development division at Korea F..

Kia Motors Showcases Next-Generation Separated Sound Zone Technology

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Next-generation sound system allows each passenger to listen to different music, headphone-freeMaintains passenger privacy during phone conversationsCan mute sounds unnecessary for passengers, but crucial for the driverAdvanced technology will enhance the automobile experience in the autonomous navigation eraKia Motors corporation revealed for the first time, its next-generation Separated Sound Zone (SSZ) technology that allows each passenger of a vehicle to experience an audio stream tailored to their individual needs, including music, hands-free phone calls, and vehicle alerts, whilst maintaining a headphone-free social space where passengers can converse freely. SSZ technology creates and controls the acoustic fields of the car, allowing the driver and each passenger to hear isolated sounds. The many speakers installed in the vehicle feature technology that uses scientific principles to reduce or increase audio levels of sound waves. This n..

Kia Motors America and B.R.A.K.E.S. Teen Defensive Driving School Expand Midwest Training Schedule

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Fleet of Kia Vehicles Utilized to Teach Teens and Their Parents Responsible Driving HabitsTeens who graduate from B.R.A.K.E.S. are 64 percent less likely to be in a crash in their first three years of driving Kia Soul, Forte and Rio models used for hands-on instructionKia Motors America and B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) are expanding the number of free defensive driving classes offered in the Midwest. Working with B.R.A.K.E.S., Kia aims to reduce the high rate of teens involved in motor vehicle crashes. B.R.A.K.E.S. has provided training for more than 30,000 teens and their parents nationwide since the program was founded in 2008. Research shows that teens who complete the B.R.A.K.E.S. program are 64 percent less likely to be in a crash in their first three years of driving1. Midwest-based Kia Dealer Marketing Groups – with additional support from the Kansas and Missouri Departments of Transportation and other area busin..

Kia Motors posts global sales of 223,648 vehicles in August

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Kia Motors Corporation announced its August 2018 global sales figures for passenger cars, recreational vehicles (RVs) and commercial vehicles, recording a total of 223,648 units sold, a slight decrease from 2017. Overseas sales declined 2.0% compared to the previous year, posting 179,448 units. Strong sales of RV continued despite the sales decline. The Sportage saw sales rise more than 16 percent over last August with 37,254 total units, setting a record fifth straight month of double digit sales growth. Sales in Korea totaled 44,200 units, representing an increase of 7.7% year on year. The K900 continued to have a strong month, passing the 1,000 unit mark for the fifth consecutive month. Kia’s best-selling model in global markets during August 2018 was the Sportage compact SUV with 41,040 units sold. The Sorento mid-size SUV was the second best seller with 25,261 units sold, followed by the Rio subcompact sedan with 23,746 units sold. Kia Mo..

Hyundai Motor Group Appoints Executive Vice Chairman

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Hyundai Motor Group (The Group) today announced that it has appointed Hyundai Motor Company Vice Chairman Euisun Chung as Executive Vice Chairman of the Group. In his new capacity, Executive Vice Chairman Chung will oversee the entire Group's operations, aiding and reporting to Chairman Mong-Koo Chung. The appointment reflects Chairman Chung’s aim to improve the Group’s overall business responsiveness amid rapid changes in the industry’s competitive landscape. Through its leadership change, the Group also expects to enhance its competitiveness, better responding to paradigm shifts and the advent of the fourth industrial revolution

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Kia’s BEAT 360 wins International Design Excellence Award

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Kia triumphs in two categories: ‘Environments’ and ‘Design strategy’ BEAT 360 provides a unique Kia brand experienceLatest victory adds to the list of prestigious global design accolades won in 2018, including three iF awards and three Red Dot awards Kia Motors has triumphed in the International Design Excellence Awards (IDEA), securing another prestigious accolade for design. Kia’s unique BEAT 360 brand experience space in Seoul won in the ‘Environments’ and ‘Design strategy’ categories. The international jury of design experts praised the experience space for its innovative and pioneering design philosophy. This double victory adds to the ongoing recognition and critical acclaim for Kia’s approach to design, with the company having already won three Red Dot awards and three iF design awards in 2018. The IDEA success brings Kia’s total global design award tally to 37 since the Kia Soul first won a Red Dot award in 2009. “Kia Motors can be inc..