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Kia to serve as title sponsor for BLACKPINK’s 2019 World TourPartnership with YouTube’s most subscribed girl group to help Kia establish closer connection to the younger generationKia to offer experiential activities, including send-off event at worldwide concerts including 7 cities in AsiaFirst of many K-Pop partnerships to be announced by Kia in 2019 Kia Motors Corporation today announces a new partnership with all-female K-Pop supergroup BLACKPINK, serving as the title sponsor for the group’s 2019 World Tour. BLACKPINK is a multinational four-member act that made its debut in 2016 under K-Pop powerhouse YG Entertainment, and has the world’s most subscribed girl group channel on YouTube today. In partnership with BLACKPINK, Kia is seeking to establish a closer connection to the younger generation through a new K-Pop-inspired outreach campaign. As the title sponsor of the group’s first-ever World Tour, Kia will hold a series of experiential e..