Lamborghini Terzo Millennio: A Future Vision and Dream Based on the Collaboration with MIT

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Sant’Agata Bolognese/Cambridge (MA), 7 November 2017 – Automobili Lamborghini in collaboration with two laboratories of the Massachusetts Institute of Technology marks the first steps of a possible future Lamborghini electric super sports car.
On the occasion of this announcement Lamborghini presents the new design concept “Lamborghini of the Terzo Millennio”. The concept physically imagines design and technology theories of tomorrow, while sustaining the visual intrigue, breath-taking performance and, most importantly, the visceral emotion found in every dimension of a Lamborghini. It is made for future super sports car enthusiasts.
The technological goal of the project is to enable Lamborghini to address the future of the super sports car in five different dimensions: energy storage systems, innovative materials, propulsion system, visionary design, and emotion.
The first two dimensions are conceived together with the two laboratories at the Massachusetts Institute of Technology: the “Dinca Research Lab”, led by Prof. Mircea Dinca, Department of Chemistry and the “Mechanosynthesis Group”, led by Prof. Anastasios John Hart, Department of Mechanical Engineering. The collaboration is substantially financed by Automobili Lamborghini and intended to lead to radical innovation in energy storage systems technology and material science.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, says: “Exactly one year ago we have signed an agreement with the MIT-Italy Program at the Massachusetts Institute of Technology which marked the start of a collaboration between two outstanding entities for the creation of a project that intends to write an important page in the future of super sports cars for the third millennium.
Collaborating with MIT for our R&D department is an exceptional opportunity to do what Lamborghini has always been very good at: rewriting the rules on super sports cars. Now we are presenting an exciting and progressive concept car. We are inspired by embracing what is impossible today to craft the realities of tomorrow: Lamborghini must always create the dreams of the next generation.”
Energy Storage SystemsThe strategy of creating super sports cars with uncompromising performance generates Lamborghini’s motivation to revolutionize the approach to energy storage, moving away from conventional batteries and investigating the potential of supercapacitors to equip the Terzo Millennio.
This is in line with the application of low voltage supercapacitors in the V12 Aventador, which started five years ago. The next logical step is the development of a storage system able to deliver high peak power and regenerate kinetic energy with very limited influence from aging and cycling during the vehicle’s life, and with the ability to symmetrically release and harvest electric power. Thus, the collaboration with Prof. Mircea Dinca is aiming to overcome the limits of today’s technology and close the gap on conventional batteries’ energy density while preserving the high power, symmetrical behavior and the very long lifecycle related to supercapacitor technology.
Prof. Dinca says: “The new Lamborghini collaboration allows us to be ambitious and think outside the box in designing new materials that answer energy storage challenges for the demands of an electric sport vehicle. We look forward to teaming up with their engineers and work on this exciting project”.
Innovative materialsTo support this revolution in energy storage systems, materials and their functions have to change, too. Lamborghini aims to further develop its leadership in the design and production of carbon fiber structures and parts, enhancing its ability to develop features and functions that take lightweight materials to the next level.
For this reason, the cooperation with Prof. John Hart will investigate the new manufacturing routes for carbon fiber materials constituting the bodyshell of the Terzo Millennio, which will also act as an accumulator for energy storage and enable the complete body of the car to be used as a storage system. Prof. Hart says, “we are thrilled to combine our expertise in advanced materials and manufacturing with the vision and support of Automobili Lamborghini, and to realize new concepts that will shape the future of transportation.”
The project also aims to combine the technology to continuously monitor the whole carbon fiber structure, both visible and invisible, with the concept of “self-healing”: the target is to provide the Terzo Millennio with the ability to conduct its own health monitoring to detect cracks and damages in its substructure derived from accidents. In this case a self-repairing process starts via micro-channels filled with healing chemistries, reducing to zero the risks of small cracks propagating further in the carbon fiber structure. This allows further weight reduction with increased use of carbon fiber or the application of CFK to high-fatigue parts.
Propulsion SystemThe energy storage system goes hand-in hand with performance: each wheel incorporates an integrated electric engine, perpetuating the commitment to four-wheel drive and in the meantime harvesting the opportunities provided by electric motors: high torque, reversibility, and the possibility of moving energy by wire. The Terzo Millennio therefore also embodies the first steps for Lamborghini to go in the direction of creating a “Lamborghini Electric”. Moving the electric motors into the wheels has another positive effect: freedom for designers and aerodynamicists.
DesignThe Terzo Millenio is the visionary outcome conceived by the Lamborghini Centro Stile to express future design elements, taking into account the radical changes in technology and anticipating elements of forthcoming Lamborghini design. An example for a very strong statement is the evolution and further development of the Lamborghini typical Y-signature in the front and rear lights.
As a result of the change in technologies the design can be a radical expression of aerodynamic supremacy, based around an entirely new architecture, totally dedicated to perfecting airflow. A highly advanced monocoque based on Lamborghini’s Forged Composite technology can be modelled, containing only the energy accumulation system and driver’s and co-driver’s seats, inspired by race cars.
EmotionFundamental to a Lamborghini hypercar of the future is sustaining the emotion of driving a Lamborghini, and an immersive driver experience. The responsiveness of the electric motors, the four-wheel torque control and the dynamic body control system will enhance the driver’s experience, projecting it into the third millennium. Finally, the consequent aerodynamics and innovative lightweight approach will result in a new dimension of longitudinal as well as lateral dynamics, in this combination until today unknown from electrified cars.
The Terzo Millenio’s virtual cockpit allows more than travelling the highways of a future world: its Piloted Driving simulation allows the driver to be taken around a track such as Imola by a virtual expert before the driver takes over to feel like a ‘pilot’ himself, experiencing the real car and circuit while following the virtual ghost car.

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Lamborghini Launches the Ad Personam Studio a New Area Dedicated to the Company’s Customization Program

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Sant’Agata Bolognese, 13 July 2016 – Lamborghini launches the Ad Personam Studio at its historic Sant’Agata Bolognese headquarters: an area dedicated entirely to the company's customization program, which enables each customer to create his or her very own, Lamborghini.
The Ad Personam Studio is located in the heart of the company's production facility, and its concept and furnishings inspired by creative spaces and design studios. It is designed to offer Lamborghini customers the unique experience of being aided by an Ad Personam specialist at every step of the process, in order to select colors, interior trim and the materials of their future super sports car.
Before specifying their car, the prospective owner visits the factory on a guided tour, so he or she can view possible configurations on actual Huracán and Aventador models. Next, the customer is hosted in the sophisticated yet minimal atmosphere of the Ad Personam Studio, which includes displays of leathers, colors, materials, seats and rims, and includes an advanced car configurator for digital simulation of possible options. The lounge area is also used for displaying the particular Lamborghini model ordered by the customer.
The Ad Personam program is available for both Huracán and Aventador. As one of the company's strategic offerings, the program not only ensures the best possible customer experience, but also enhances the product and brand in a broader sense.
Ad Personam began in 2006 and was expanded in 2013 with the creation of a dedicated team consisting of representatives from the company's principal departments. The goal of the Ad Personam group of specialists is to provide a tailored consulting service that aids each customer in choosing colors, materials, trim and accessories, which meet the stylistic criteria of the Lamborghini marque and are consistent with its stringent quality and safety standards.
Since 2013, more than 50 new Ad Personam exterior colors have been developed, and the option of applying two-tone paint and livery has been introduced. The number of possible combinations of colors and materials for the interior has also been increased. New materials have even been added, such as different types of Alcantara to enhance sporty components of the car interior and new fine leathers like the semi-aniline leather to enhance the luxurious feeling of the interior.
One of the most high-tech and in-demand Ad Personam materials is Forged Composite, an innovative carbon fiber material patented by Lamborghini and offered on both the roof and the interior and exterior details of the Aventador.
In the first half of 2016 more than 50% of Lamborghini super sports cars delivered were customized with the Ad Personam option – a percentage that has tripled over the past three years. The Aventador is undoubtedly the most customized model: the privilege of a clientele that is more sensitive to the exclusiveness and uniqueness of their purchase.

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Record Sales for Automobili Lamborghini in the first six Months of 2016: Deliveries exceed 2,000 Units

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Sant'Agata Bolognese, 6 July 2016 – In the first six months of the 2016 fiscal year, Automobili Lamborghini set a new sales record in its history. With 2,013 cars delivered to customers the company surpassed the 2,000 unit mark for the first time in a half year period. Furthermore, June 2016 has been a record month in the company's history with 416 units delivered to customers worldwide.
“Thanks to the enlargement of the Huracán family, including introduction of the Spyder and rear-wheel drive version in markets worldwide in spring this year, we were able to deliver an exceptional sales performance in the first six months of 2016,” said Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini S.p.A. “With a solid order bank, not only for the Huracán, but also for our V12 model the Aventador, we aim to outperform the last year's sales record yet again.”
Lamborghini is a global brand and sales distribution is well-balanced among the three regions: EMEA (Europe, Middle East, Africa), America and Asia Pacific, which each account for approximately one third of global sales.
With 135 dealers serving 50 countries, worldwide deliveries to customers increased from 1,882 units in the first half of 2015 to 2,013 units in the first half of 2016. This marks an increase of 7%. The largest markets are the USA, Japan, UK, Greater China and Germany.
Thanks to the 1,370 units delivered of the V10 Huracán model, the first half of 2016 has been the most successful semester yet in Lamborghini's history for V10 sales. Sales figures of the Huracán in the first 24 months after market introduction were up by 87% compared to its predecessor, the Gallardo, in the same period after market launch.
Deliveries to customers of the twelve-cylinder Aventador totaled 643 units. The success story of the Aventador is reflected also in sales figures for the first 58 months after market introduction, which were up by 127% compared to its predecessor, the Murciélago, in the same period after market launch.

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Lamborghini and L’Uomo Vogue at the 73rd Venice International Film Festival

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Venice / Sant’Agata Bolognese, Italy, 4 September 2016 – Automobili Lamborghini, manufacturer of iconic super sports cars, and «L’Uomo Vogue», Condé Nast's flagship men's lifestyle magazine, come together at the 73rd Venice International Film Festival: an event which reflects the search for excellence and the definition of new trends, and featuring three powerful brands with style, innovation and excitement as their common denominator.
Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini, and Franca Sozzani, Editor-in-Chief of «L’Uomo Vogue», welcomed guests to the Scuola Grande San Giovanni Evangelista.
An exhibition entitled “The 10th Starry Year in Venice” was held to celebrate the tenth issue of the magazine covering the event: a monographic collector's edition containing the most iconic shots of the protagonists of the Italian and International cinema, taken from the issue.
The second part of the evening was held at Palazzina G, the exclusive hotel designed by Philippe Starck. On their arrival here, guests were able to admire the Aventador Miura Homage on display on the quayside next to the building, before concluding their evening in the lounge area.
Lamborghini's presence at international events where art, innovation and new trends are the common thread, highlights the Company's commitment to creating a complete brand experience in order to carry over the success of its iconic and desirable vehicles into complementary luxury environments.
For other images and videos, visit: media.lamborghini.com
For additional information on Automobili Lamborghini S.p.A., visit: Lamborghini.com

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Automobili Lamborghini unveils a fresh look on the Web: New Lamborghini.com now online

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New Car Configurator available for customizing your car in every detailBrand-new content for retracing the company's history and discovering the latest new ideas​Sant’Agata Bolognese, 1 September 2016 – Automobili Lamborghini is renewing its digital image with the new Lamborghini.com website, featuring content and graphics that have been completely reworked. A new layout in bright colors forms the backdrop for a homepage that scrolls vertically like a magazine and presents the Lamborghini marque using multimedia language of videos and images with strong visual impact.
The new content, which is available in six languages and is designed to enhance your virtual experience in the world of Lamborghini, now includes the Car Configurator – a feature that allows customers and enthusiasts to customize their Huracán or Aventador in every detail with a few clicks.
The newly designed Brand section lets you retrace the history of the brand – from the masterpieces of yesteryear to important personalities in the company's past – by describing the design and innovations that have helped turn Lamborghini into the only marque of its kind in the world.
The Motorsport section has also been revamped. It provides virtual access to the world of Squadra Corse – the Lamborghini racing department. A new blog section enables visitors to stay abreast of the latest racing activities, from news of Blancpain Super Trofeo and GT races, to information on Lamborghini's Junior driver programs.
The new Experience section provides an overview of activities for customers and fans which are designed to introduce to the world of Lamborghini, from the new Museum in Sant’Agata Bolognese, to Accademia and Esperienza driving courses, including events scheduled all over the world.
Finally, updates and new ideas on the Lamborghini world are available in real time in the news and social wall sections, which provide a window on the enthusiastic community of the millions of fans who follow the official profiles of Lamborghini.

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Automobili Lamborghini is “Top Employer Italia” for the fourth consecutive year

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More than 320 employees hired for the Urus project
Sant’Agata Bolognese, 13 February 2017 – Automobili Lamborghini is once again confirmed as one of the most attractive employers. For the fourth year in a row, the company has been awarded the prestigious “Top Employer Italia 2017” certification, an honor bestowed annually by the Top Employers Institute on companies with excellent workplace environments and advanced policies for human resource management.
The achievement of high corporate welfare standards runs parallel with a period of intense expansion for the Sant’Agata Bolognese company, which will expand its product range from 2018 with a third model, the Urus SUV. Since the project was launched, Lamborghini has hired more than 320 new employees on permanent contracts, with over 130 joining in 2016. New personnel are concentrated mainly in the areas of production and R&D. The new arrivals brought the total number of employees to 1,415 at the end of 2016. This growth in personnel is on track with the investments planned for the third model, with a further increase in employee numbers still to come.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, commented: “Being reconfirmed as a Top Employer is a clear sign that the constant investment in our people is an important tool for our company’s future success. Lamborghini is currently seeing extraordinary growth potential: the new SUV will double our production site and sales volumes. Being able to attract the best talent with the strength of our brand, and investing in their professional development, is a crucial tool in our future ambitions”.
The constant attention given to company employees and their families is reflected in many activities and initiatives aimed at improving the well-being of people both in and outside the workplace.
The attention given to the health of Lamborghini employees is evident in the campaigns to raise awareness on proper nutrition such as the “farm to table” and low-calorie menus in the company restaurant; vaccinations; and free breast health screening for women in collaboration with LILT (Lega Italiana per la Lotta contro i Tumori – Italian Cancer League), a health insurance that provides reimbursements for doctor’s visits, exams and hospitalization in addition to free prevention packages for the entire family. Pregnant employees can also take advantage of a range of benefits, such as maternity packages provided by the health insurance; priority parking at the company; integration of up to 60% of salary during the period of optional maternity leave; and the special maternity and paternity kit provided when the child is born.
Further benefits include free access to sports facilities, numerous employee discounts at childcare facilities, fitness centers, businesses and cultural institutions of the local area, in addition to events organized by the company for employees and their families.
Leveraging professional training is a fundamental and essential element in the development of competencies and professional skills. In 2016 a new system was established for promoting the acquisition of educational qualifications and offering paid leave to employees for this purpose over the course of their working life. Another important training initiative can be seen in the company’s partnerships with schools and universities, such as the MIT in Boston or the Italian Bologna Business School Foundation.
Labor union relations at Lamborghini also make the company a virtuous model inspired by ongoing dialogue, transparency, and collaboration between the company and the union representatives.

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The new Lamborghini factory in Sant’Agata Bolognese: production site doubled, incorporating cutting-edge technologies

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Production site increased from 80,000 to 160,000 m2 Expansion in record time at full production capacityManifattura Lamborghini: the new expression of Industry 4.0Sant’Agata Bolognese, 17 October 2017 – Automobili Lamborghini’s ongoing strategic investment programme, aligned with the launch of its new Super SUV the Urus, sees its production site now doubled with the creation of substantial new facilities and technologies at its factory headquarters in Sant’ Agata Bolognese, Italy. As well as expanding the site from 80,000 to 160,000 m2, the Urus will also bring about a substantial increase in the company’s production capacity, doubling it to 7,000 units a year. The new production facility houses a new assembly line dedicated to Urus, the new finishing department for all Lamborghini models, and a new office building with LEED Platinum certification: the highest standard in the world for energy and environmental certification in building design and construction. A new test track has also been built with thirteen different surfaces specific to SUVs, as well as a new logistics warehouse, a second trigeneration power plant, and the new energy hub for centralized production of all the energy carriers. Ranieri Niccoli, Chief Manufacturing Officer, commented: “With our third model, we wanted to introduce the most innovative production technologies and smart factory concepts, supporting and complementing the activities of our workforce. Urus ushers in a new model of factory, which we call Manifattura Lamborghini, a new point of reference in the luxury automobile industry. The substantial resultant benefits include greater production flexibility, better information accessibility, and the interconnection of systems: strengthening the professionalism of craftsmanship that has always distinguished us and supporting the doubling of our production volumes.” The creation of new buildings and the installation of innovative technologies involved more than 600 enterprises working on the project with a total of 3,600 external workers. The factory expansion was completed in a record time of just 18 months, during which the company operated at full production capacity and achieved record sales in 2016 (+7% over the previous year). The project was achieved without neglecting Lamborghini’s commitment to environmental sustainability: the entire production facility in Sant’Agata Bolognese maintains the carbon neutral certification obtained in 2015. Manifattura Lamborghini The new Industry 4.0 assembly line, dedicated entirely to the Urus Super SUV, integrates new production technologies to support workers in assembly activities. The super sports car maker expresses this approach as Manifattura Lamborghini, which is characterized by four basic principles: Craftsmanship: preserving and optimizing craftsmanship with the integration of innovative technologies, increasing the potential for product customization on one hand, and guaranteeing the highest quality standards on the other.Competencies and specialization: digitalization enables workers, via touchscreen devices, to access production information made available by easily-consulted interconnected systems.Production process: AGVs (Automatic Guided Vehicles) are used as vehicle and material transport systems. Thanks to this system, the flexibility of the building layout is maintained.Ergonomics and safety: collaborative robots assist the workers, to improve ergonomics and for repetitive operations that require high quality, such as window gluing, under-body screwing, and wheel assembly.

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Juan Carlos I of Bourbon is welcomed in Lamborghini by Stefano Domenicali, Chairman and CEO

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Juan Carlos I of Bourbon is welcomed in Lamborghini by Stefano Domenicali, Chairman and CEO

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Lamborghini Opens in Bristol First Dealership in New Corporate Design

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New brand environment heralds forthcoming SUV and increased volumes “Lamborghini and our dealer partners are investing in a bright future”, says Automobili Lamborghini CEO Stefano Domenicali​Sant’Agata Bolognese/Bristol, UK, 22 September 2016 – Automobili Lamborghini is preparing its international dealer network for the future, with the launch of a new dealership corporate identity and brand environment.
The first dealership to sport the new showroom design and service center officially opens today in Bristol, increasing the UK dealer network to eight outlets. The new corporate design will roll-out worldwide to all new and existing showrooms over the next years.
The new showroom environment reflects the need for increased space as Lamborghini expands its model line-up and doubles sales with the launch of its new SUV by 2018.
“Lamborghini is a strong, highly-acclaimed brand worldwide, and our new dealership environment is a very tangible demonstration of this, perfectly communicating our philosophies of Pure, Visionary and Cutting Edge,” said Automobili Lamborghini Chief Executive Officer, Stefano Domenicali. “It is also important that we continue to build a solid, committed dealer network that clearly communicates our brand to loyal and new clients in both the way we look and the way we operate. Both Lamborghini and our dealer partners are investing in a bright future.”
The new showroom exteriors are instantly recognizable by the illuminated Lamborghini shield on a black background that glows at night, and complemented by a black totem sporting the Lamborghini bull logo. The new showroom space is bright and clean, characterized by polygons, sharp forms, raw surfaces and a diffusion of light and color. Opportunities to literally ‘touch and feel’ the world of Lamborghini include digital elements to enhance the customer experience: a client lounge includes a car configuration system to guide the customer through specifying his Lamborghini; product and Ad Personam areas provide samples of exterior and interior finishes and allow clients to physically touch and play with combinations of colors and materials, such as soft leathers or the appearance of carbon fiber.
The range of Lamborghini models is displayed, with a car on a white center-stage uplit by LED lights in a complementary color to its exterior. Video walls give clients and even passers-by an insight into the world of Lamborghini. An area dedicated to Accessori Originali displays aftersales enhancements, and includes a digital experience with headphones and screen to explore and even hear product features such as engine sounds. The Collezione Automobili Lamborghini range of clothing and accessories has a dedicated space in the entrance, visible from both inside and through the showroom windows.

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Lamborghini Magazine with augmented reality for the first time

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Sant'Agata Bolognese, 30 June 2016 – Lamborghini Magazine, the brand's glossy and multiple award-winning six-monthly publication, will get for the first time augmented reality content starting from Issue 18. Its pages are now enriched with digital elements thanks to an enhanced reality app, “Lamborghini AR”, which can be downloaded free of charge from Apple Store and Google Play Store.
When readers aim their smartphones or tablets at the corresponding symbol they can now access significant additional content from the magazine's pages, which come alive with videos and images to offer a unique interactive digital experience.
In Issue 18 the editorial by Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini, is completed by a video message to readers, while the test of the Aventador in Scotland lets the reader experience all the excitement of driving the Lamborghini super sports car from the driver's perspective. Extra contents take the reader to a front-row position at the launch of the Huracán Spyder in Miami and on a trip sitting in the exclusive interior of the Centenario, the limited series created to celebrate the 100th anniversary of founder Ferruccio Lamborghini's birth.

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Lamborghini Magazine becomes the first automotive magazine in augmented reality

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Lamborghini Magazin erhält erstmals Augmented Reality

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