Official Press Release – Page 25624 – I wish I had more to offer

Tata Motors picks up 26% stake in TruckEasy

Download press kit 10 July, 2018 ~Investment will help gain insights into the logistics space~ Tata Motors picks up 26% stake in TruckEasy – Seen in the photograph – Avinash Achar, Vikram Kodgi, Nikhil Thomas – the 3 promoters of TruckEasy with Girish Wagh – President, CVBU, Tata Motors, Shailesh Chandra, President – Electric Mobility… Continue reading Tata Motors picks up 26% stake in TruckEasy

Honda reveals engineering behind strongest, safest and most dynamic CR-V ever

New generation of ultra-high-strength steel contributes to lightest and most rigid CR-V chassis ever, resulting in improved crash-worthiness All-new suspension delivers comfort and driver-focused dynamics Honda Real Time AWD System improves compatability with various road conditions and increases fuel-efficiency CR-V now safer than ever thanks to award-winning ‘ACE™’ body construction and enhanced safety technologies Thanks… Continue reading Honda reveals engineering behind strongest, safest and most dynamic CR-V ever

Honda to Supply F1 Power Units to Red Bull Racing

Honda and Red Bull Group have signed an agreement whereby Honda will enter into a partnership with Red Bull Racing to supply it with power units for two years from the start of the 2019 FIA Formula One* World Championship. This will be in addition to its current agreement with Red Bull Scuderia Toro Rosso.… Continue reading Honda to Supply F1 Power Units to Red Bull Racing

New Honda CR-V: More space, comfort, convenience and technology

Increased wheelbase enables significantly more spacious interior without increasing exterior length A host of convenience and technology features for all occupants throughout the cabin CR-V petrol models available with the option of seven seats for the first time Class-leading cargo space and a fully flat loading bay with the option of a hands-free tailgate Since… Continue reading New Honda CR-V: More space, comfort, convenience and technology

Designing the Lightyear One – Suspension and Chassis

Wouter Jansen — Vehicle Dynamics Architect

Being a Vehicle Dynamics Architect at Lightyear means I focus on the mechanical parts of the car. I work on the chassis, the structure of the car, the wheel suspension, the wheels themselves, the braking system and the steering system. The interactions and interfaces between these systems are crucial. The challenge is finding the very best connections in order to optimize the performance of the Lightyear One. I would like to tell you something more about these systems and interactions.

What makes designing the Lightyear One special?
The Lightyear One is fundamentally different from your typical car in many ways. This means we have to find to non-conventional solutions, or look to use conventional solutions for new problems. One of the striking features that really sets the Lightyear One apart from the bunch is the air suspension system. Using this system the Lightyear One can vary its ride height. When set to a greater ride height ..

ZF Aftermarket Sets the Pace for Tomorrow´s Mobility

To ensure that vehicles move efficiently, safely, dynamically and reliably, ZF products are the first choice in driveline, chassis and safety systems – for passenger cars, trucks, buses and motorcycles. With its guiding principle “see. think. act., ZF has secured a strong global position by mastering the interaction of sensors, control units and vehicle motion… Continue reading ZF Aftermarket Sets the Pace for Tomorrow´s Mobility

Start of the international marketing campaign for the new C-Class

06.

July 2018

Stuttgart

Press Contact for this Press Release (2)

Ina Schultz

Lifestyle and Brand Communications

ina.schultz@daimler.com

Tel: +49 711 17-76876

Fax: +49 711 17790-62116

Steffen Schierholz

Manager Communications C-Class, E-Class, CLS

steffen.schierholz@daimler.com

Tel: +49 711 17-75852

Fax: +49 711 17-98646

Stuttgart. The market launch of the new C-Class is being accompanied by an international campaign from Mercedes-Benz. The claim “Never stop improving” for the new generation of this most successful of model series is interpreted through images that create visual analogies between the four C-Class models and top athletes. The best-selling model from Mercedes-Benz has been continually honed. It's an approach that is also taken by elite athletes, who train day after day to refine and improve their performance. “This is the sportiest and most dynamic C-Class of all time. The campaign therefore very fittingly shows our best-seller in a sporty and dynamic setting, where it has no need to shy away from comparison with the world's top athletes. This is also partly what makes it so attractive to younger target groups”, says Natanael Sijanta, Director Global Marketing Communications Mercedes-Benz Cars. The 360-degree campaign introduces the complete C-Class family of Saloon, Estate, Coupé and Cabriolet, and will run on the Mercedes-Benz online and social media channels.
TV commercial: the film shows just how much premium vehicles and elite athletes have in common. Even at the height of their success, neither of them stops trying to become better, be that in terms of technology, speed or staying power. The film shows these parallels by drawing clear analogies between the C-Class models and well-known top athletes. The stylistic technique used to convey this similarity is the “Match Cut”, a dynamic form of film editing involving visual transitions between the two different worlds: the action is speeded up, then starts again normally after a brief hiatus. The film follows the professional tennis player and Mercedes-Benz brand ambassador Roger Federer and the South African star sprinter and Mercedes-Benz brand friend Akani Simbine as they try out some unusual training scenarios, such as computer-assisted serve practice or night-time sprint training. Further scenes feature sports such as golf, baseball, swimming and dancing. The background score for the ad is made up of rap lines from the German-Ghanaian hip-hop artist Serious Klein.
The TV ad has been created by the Grammy Award-winning French directing duo “We Are From LA” in the light colour palette that is so characteristic of their artistic language. As well as the 75-second long version for use on social media that is available under: https://youtu.be/PekuK4RS_kI there will be a 30-second TV spot. There will also be four films, each 15 seconds long, running on social media.

The campaign: the campaign is complemented by a web special and a series of print motifs. The web special aims to inspire the target group, while at the same time providing information about the new C‑Class. Large images are used to arouse deep-felt emotions. Detailed information provides insight into the new features. The web special can be viewed at https://www.mercedes-benz.com/c-class/int/en/.
The new C-Class: the new look of the C‑Class is defined in particular by its front end and by the design of the headlamps and tail lights. The electronic architecture is completely new. The customer benefits from a user experience that can be further enhanced by the option of a fully digital instrument display and by multimedia systems with customisable display and information settings. The assistance systems are on a par with those of the S‑Class. There are also new petrol and diesel engines. The success of the C‑Class is due, not least, to the breadth of its model line-up, alongside two sporty two-door models. The C‑Class is produced at four plants on four continents: Bremen (Germany), East London (South Africa), Tuscaloosa (USA) and Beijing (China). The Beijing plant also produces the long version of the C‑Class Saloon, which is built and sold exclusively in China. China was the biggest market for the C‑Class in 2017.
Credits:
The idea and concept for the campaign were devised by antoni garage, the European creative lead agency for Mercedes-Benz.
TVC:
Film production: Iconoclast
Directors: We Are From LA
Cutting: Simon Colin
Post-production: nhb Berlin GmbH
Music: Surkin
Speaker/Rapper: $erious Klein
Print:
Photos: Alex Rank
Post-production: Zerone Hamburg
Web special:
Production: B-Reel Spain

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Plant quality controller: the digitalization of a profession

Friday 06 July 2018 by Rachida Badri – Innovation Rachida Badri Share on Twitter Share on Facebook Share on LinkedIn Share on Pinterest While the customer is central to the connected and competitive plant of the future, the everyday lives of employees are being simplified by digital technology. More and more operators and managers are… Continue reading Plant quality controller: the digitalization of a profession

FAURECIA TO TAKE CONTROL OF 100% OF PARROT AUTOMOTIVE

Faurecia and Parrot have finalized a proposal concerning the take-over of 100% of Parrot Automotive by Faurecia, ahead of schedule. This transaction underlines the importance of Parrot Automotive in Faurecia’s Cockpit of the Future strategy. It would accelerate the development of infotainment solutions based on the Android operating system by Parrot Automotive and the development… Continue reading FAURECIA TO TAKE CONTROL OF 100% OF PARROT AUTOMOTIVE

Mercedes-Benz posts new record of more than 1.18 million cars sold in first half-year

06.

July 2018

Stuttgart

Press Contact for this Press Release (3)

Katja Liesenfeld

Manager Global Business Communications
Sales & After Sales Mercedes-Benz Cars

katja.liesenfeld@daimler.com

Tel: +49 711 17-32972

Fax: +49 711 17-790-24594

Nora Sterzinger

Global Business Communications
Sales & After Sales Mercedes-Benz Cars

nora.sterzinger@daimler.com

Tel: +49 711 17-33806

Fax: +49 711 17-24847

Sofia Stauber

Head of Global Business Communications
Mercedes-Benz Cars

sofia.stauber@daimler.com

Tel: +49 711 17-40598

Fax: +49 711 17790-91184

Mercedes-Benz S 500; fuel consumption combined: 6.6 l/100 km; combined CO2 emissions: 150 g/km* Best half-year in the companies’ history: 1,188,832 cars sold (+3.9%) Strongest quarter of all time (594,528 units, +1.9%) More than 200,000 vehicles were delivered to customers worldwide in June alone (-2.6%) China continues as largest individual market with over 340,000 units sold since the beginning of the year (+16.2%) Mercedes-Benz defends its market leadership in major markets Germany and the USA in the first six months of the year in the premium segment Best half-year sales of all time for E-Class Saloon and Estate Restricted availability of GLE and GLS after fire at US supplier Stuttgart – Mercedes-Benz can look back on the strongest-selling quarter in the companies’ history. From April to June, 594,528 customers received their new Mercedes-Benz (+1.9%). Thus, Mercedes-Benz sold more vehicles than ever before in a half-year: Since the beginning of the year, 1,188,832 cars with the three-pointed star were delivered to customers all over the world. Unit sales were thus 3.9% higher than in the previous highest first half-year in 2017. In the first six months, Mercedes-Benz was the premium brand with the most new registrations in several markets, including Germany, France, Russia, Switzerland, Portugal, South Korea, Australia, the USA and Canada.
With 203,783 vehicles sold, June was the month with the second highest sales since the beginning of the year (-2.6%). Figures of last month were affected amongst other things by a fire at a US supplier. This meant a significant lower production of the SUVs for the world market at the Mercedes-Benz plant in Tuscaloosa and sales were less than planned.
“Thanks to an outstanding team performance, we can look back on the most successful half-year in the history of Mercedes-Benz: with more than 1.18 million cars sold in the first six months, we have laid a good foundation for a successful year 2018,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales. “The new A-Class has had a very successful reception from the markets and we will launch the new C-Class in July. These two volume models will make a significant contribution to the sales success of Mercedes-Benz in the second half of the year.”
Mercedes-Benz unit sales by region and market
In Europe, Mercedes-Benz sold 476,790 cars in the first half of the year (-1.5%), which is slightly less than in the previous, so far best, first half-year in 2017. Approximately one third of those cars were sold in Germany, where more than 150,000 customers were able to receive their new Mercedes-Benz (-0.2%). In France, Spain, Sweden, Poland and Denmark, more cars with the three-pointed star were sold than ever before in the first six months of a year.
Mercedes-Benz completed the first half of the year in the Asia-Pacific region with new best-ever sales, which increased by a double-digit 12.5% to 493,358 units. The biggest contribution to this growth came from China, where 340,164 cars with the three-pointed star were sold in the first six months, an increase of 16.2%. More cars of Mercedes-Benz than ever before in the first half-year were also sold in the markets of South Korea, Japan, India, Thailand and Malaysia.
In the NAFTA region, 191,249 Mercedes-Benz vehicles were handed over to customers in the period of January to June (-1.1%). Sales of 158,848 units in the USA were 1.9% below the very high prior-year figure. In Canada and Mexico, Mercedes-Benz set new sales records in the first six months of the year.
Mercedes-Benz unit sales by model
Sales of the S-Class Saloon increased by 27.5% to 43,106 units in the first half of the year. Growth in sales of the luxury model was particularly strong in the flagship’s biggest markets – China, the USA, South Korea and Germany. The Mercedes-Maybach S-Class Saloon set a new record in the first half of the year. Since its market launch, more than 30,000 units have now been handed over to customers.
The demand for the E-Class Saloon and Estate is higher than ever before. Since the beginning of the year, sales increased to the new record number of 182,135 units (+0.1%). The long-wheelbase version of the E-Class Saloon was especially popular in the first half-year; just like the long-wheelbase version of the C-Class Saloon, it posted very strong growth and a new sales record.
Despite restricted production of the GLE and GLS models last month, the SUVs from Mercedes-Benz achieved a new sales record in the first half of the year: a total of 422,645 units of the GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and G-Class were delivered to customers worldwide (+9.8%). This was primarily due to the bestseller amongst the SUVs, the GLC.
smart
With over 13,000 deliveries of the smart fortwo and the smart forfour to customers in the last month, 5.0% more units were sold compared to June last year. Worldwide, 65,660 smarts were sold since the beginning of the year (-6.0%), of which the biggest market Germany posted a double-digit growth (+21.2%). This is mainly due to the success of the electric smart models. The smart brand had its 20th anniversary at the end of June: The first smart model drove off the assembly line at the plant in Hambach on July 1, 1998. Since then, more than 2.2 million units of the urban microcars have been handed over to customers.
Overview of sales by Mercedes-Benz Cars
June 2018
Change in %
Jan. – June 2018
Change in %
Mercedes-Benz
203,783
-2.6
1,188,832
+3.9
smart
13,197
+5.0
65,660
-6.0
Mercedes-Benz Cars
216,980
-2.2
1,254,492
+3.3
Mercedes-Benz unit sales in the region/market
Europe
82,813
-8.4
476,790
-1.5
– thereof Germany
25,632
-12.2
151,449
-0.2
Asia-Pacific
84,528
+7.4
493,358
+12.5
– thereof China
56,945
+13.7
340,164
+16.2
NAFTA
32,117
-8.0
191,249
-1.1
– thereof USA
26,191
-9.7
158,848
-1.9