Lamborghini Magazine with augmented reality for the first time

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Sant'Agata Bolognese, 30 June 2016 – Lamborghini Magazine, the brand's glossy and multiple award-winning six-monthly publication, will get for the first time augmented reality content starting from Issue 18. Its pages are now enriched with digital elements thanks to an enhanced reality app, “Lamborghini AR”, which can be downloaded free of charge from Apple Store and Google Play Store.
When readers aim their smartphones or tablets at the corresponding symbol they can now access significant additional content from the magazine's pages, which come alive with videos and images to offer a unique interactive digital experience.
In Issue 18 the editorial by Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini, is completed by a video message to readers, while the test of the Aventador in Scotland lets the reader experience all the excitement of driving the Lamborghini super sports car from the driver's perspective. Extra contents take the reader to a front-row position at the launch of the Huracán Spyder in Miami and on a trip sitting in the exclusive interior of the Centenario, the limited series created to celebrate the 100th anniversary of founder Ferruccio Lamborghini's birth.

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Lamborghini Huracán Performante takes Autocar Innovation Award 2017

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Sant’Agata Bolognese/London, 24 May 2017 – The Huracán Performante has been awarded the Innovation Award by the UK’s Autocar magazine. The presentation was made to Board Member for Research and Development, Maurizio Reggiani, in an event at Silverstone circuit, which coincided with Lamborghini’s week-long dynamic launch of the car in Italy, to media worldwide.
“The Huracán Performante demonstrates intriguing innovation in its active aerodynamics system,” said Autocar editor Mark Tisshaw. “The award recognises the technology that most impressed us during the last year, something that has broken new ground.
“Having just driven the car at its launch, we can also vouch for the remarkable performance of this naturally aspirated super sports car. The active aerodynamics system takes dynamic handling to a new level.”
“We are very proud to receive formal recognition from a prominent and respected UK automotive publication,” said Maurizio Reggiani. “The Huracán Performante’s abilities are already proven from its production car lap record at the Nürburgring Nordschleife. This award provides additional acknowledgement of the car’s prowess, which is largely due to its patented ALA system (Aerodinamica Lamborghini Attiva), and a testament to the talent of our R&D and design teams.”

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Automobili Lamborghini expands prototype and pre-series vehicle development facilities, and opens new acoustic test room

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Sant’Agata Bolognese, 9 June 2017 – Automobili Lamborghini has significantly expanded its prototype and pre-series vehicle development areas, as part of the ongoing production facility growth in readiness for its Super SUV, the Urus. The existing building has been extended from 5.000 m2 to 7.000 m2.
A new acoustic test room, part of the overall expansion, was officially inaugurated with the attendance of Stefano Domenicali, Chairman and Chief Executive Officer, and Maurizio Reggiani, Board Member for Research and Development of Automobili Lamborghini.
The sound of a Lamborghini represents one of the most emotive experiences attached to the super sports car marque. The acoustic test room, which has been realized according to the latest technical standards, allows adjustment of particular sound sensations in order to create the typical Lamborghini driving experience, involving all the senses.
In line with Lamborghini’s continual quest for innovative solutions, the new facility also supports the acoustic adjustment of lightweight construction components, one of Lamborghini’s core competences. The new facility will additionally play an important role in the realization of future vehicle concepts and drive train systems.

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Automobili Lamborghini continues growth with new half-year sales record

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Worldwide deliveries increase by 11% to 2,327 cars in first half of 2018Europe leading global growth with highest gains in Italy and UKWorldwide deliveries of Super SUV Lamborghini Urus about to startStrong growth path substantiated beyond FY 2018Sant’Agata Bolognese, 13 July 2018 – Automobili Lamborghini S.p.A. reports another increase in worldwide deliveries. In the first six months (January 1 to June 30) of the current Fiscal Year 2018 the Italian super sports car maker delivered a total of 2,327 cars to customers around the world. Compared to the same period in the previous year this is an increase of 11%. These figures mark another record and even surpass the full year sales numbers of only five years ago. “Lamborghini continues to be in consistently good shape. Delivering another new all-time high, for the fourth consecutive half year, confirms the sustainability of our brand, product and commercial strategy. The success is all the more remarkable as we master the unprecedented double challenge of creating new models in our super sports car range, while simultaneously ramping up the production of our highly acclaimed Super SUV Urus. This quantum leap in the longstanding history of Lamborghini is only possible due to the passion, dedication and competence of our unrivalled team,” says Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini S.p.A. In July the first customer deliveries of the Lamborghini Urus are to start. Thus, the half-year growth is based mainly on further increased sales of the two super sports car model lines Huracán and Aventador. Boosted by rocketing sales of the Huracán Performante, global sales of the Huracán model line with Coupé, Spyder and racecar versions showed an increase from 1,400 to 1,604 units. The Aventador line maintained the high level of the previous period with 673 units delivered. The largest single market for Lamborghini once again was the US, followed by Japan and the United Kingdom. The strongest region was Europe with an increase of more than 30%. Within Europe, Italy, the UK and Austria showed the highest growth rates. The outlook for Lamborghini continues to be strongly positive. The company has successfully completed the massive investment phase in the new development and production sites for the Urus model line at the Sant’Agata Bolognese Headquarters. Stefano Domenicali underlines: “After crossing the billion Euro turnover threshold for the first time in 2017, and with the first deliveries of our Super SUV starting, the stage is set for us to enter a new dimension for the company, while never compromising the exclusivity of our brand.” The company confirms its expectation of sustained solid growth for the reminder of the 2018 financial year.

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Lamborghini Opens Two New Dealerships in North America with Grand Openings Featuring All-New Design

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Sant’Agata Bolognese, October 9, 2017 – Automobili Lamborghini has debuted its new corporate identity in North America with two dealership grand opening celebrations on consecutive evenings in both Toronto, Ontario and Sterling, Virginia.
The exclusive VIP events in Toronto and Sterling on 5 October and 6 October, respectively, included attendance by Lamborghini’s global Chairman & Chief Executive Officer, Stefano Domenicali.
The grand opening of Lamborghini Uptown Toronto marks the debut of the re-design in Canada, an international hub offering great visibility for Lamborghini brand. Canada is now the fifth largest market for the brand around the world yielding record sales following its third consecutive year of growth.
Lamborghini Sterling, which is located in the Washington, D.C. metropolitan area, is the first U.S. showroom to feature the brand’s new design. The Ambassador of Italy to the United States, Armando Varricchio, was also on hand to commemorate the occasion alongside other VIP customers and notable guests who came out to support the new Lamborghini store.
The redesigned showroom environments reflect the need for increased space as Lamborghini accelerates its model expansion and double its sales volume with the launch of its new super sport SUV, the Urus, by 2018.

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Lamborghini and Cervélo join forces on limited-edition triathlon bicycle P5X

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Sant’Agata Bolognese / Geneva, 8 March 2018 – Automobili Lamborghini and Cervélo Cycles present the triathlon bicycle Cervélo P5X Lamborghini edition at the 2018 Geneva International Motor Show.
The limited edition P5X features artwork by Automobili Lamborghini’s Centro Stile based at the company’s headquarters in Sant’Agata Bolognese. The iconic yellow topcoat and Y-shaped patterning on the frame and fork are familiar to Lamborghini enthusiasts, while a seat post number stamp denotes each model’s position in a production run of just 25 bikes.
The two companies share a combined passion for research and development and an unwavering commitment to raising the bar with every new product. This is evident in the new Cervélo P5X Lamborghini edition. The unique triathlon cycle combines bold new artwork with aerodynamically integrated storage, unprecedented micro-adjustability, and peerless aero performance honed by 180-plus hours of wind-tunnel testing.
“Our Lamborghini Accademia drivers have been training on Cervélo for some time now, so we already know how special, and how fast, these bikes are,” said Katia Bassi, Lamborghini’s Chief Marketing Officer. “With elite performance, outstanding design and innovation, this collaborative project was a natural fit for both brands.”
“This limited-edition speed machine unites brands that are passionate about world-class products and performance,” added Robert de Jonge, Managing Director at Cervélo Cycles. “Our triathletes lead the charge when it comes to racing, and now they can stand out from the crowd even more emphatically.”
Photos and video material: media.lamborghini.comInformation on Automobili Lamborghini: www.lamborghini.com

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Matteo Renzi Visits Automobili Lamborghini

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Sant’Agata Bolognese, 23 September 2016 – Today, Italian Prime Minister Matteo Renzi paid a visit to Lamborghini's production facilities at Sant’Agata Bolognese, in a moment of historic expansion being experienced by the company, a producer of excellence in Made in Italy craftsmanship.
Mr. Renzi was welcomed by Lamborghini CEO Stefano Domenicali together with members of the company's management team. Mr. Renzi's delegation visited the factory where the Huracán and Aventador are produced. During their visit, they focused on a new area that is under construction, where a 70,000 square-meter manufacturing hub is being built for the new Lamborghini SUV slated to debut in 2018. Mr. Domenicali presented the expansion project to Mr. Renzi where work is proceeding quickly to complete the new factory, a new logistics center, a test track and additional R&D departments. The expansion will result in a significant increase in the number of employees and will also double sales volumes.
“Lamborghini is currently undergoing a momentous change. It is embarking on a remarkable period of growth, thanks to the new SUV to be launched in Sant’Agata Bolognese. This was made possible by the technical and industrial synergy of our Group and by the support of the Italian Government and the Emilia-Romagna Regional Administration. The project is a significant expression of a new approach to doing things together, through the joint efforts of government agencies, labor unions and companies; an approach involving different experience and responsibilities. Such a joint project is an activity that will effectively create confidence in the future, stimulate other positive examples of industrial growth and enhance our country's level of competitiveness,” said Mr. Domenicali.

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Lamborghini launches the international architectural contest “Lamborghini Road Monument”

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Sant'Agata Bolognese, Italy, 7 September 2016 – Automobili Lamborghini is launching an international architectural contest, Lamborghini Road Monument, in order to create two installations inspired by the House of the Raging Bull. Young architects, designers and practices will compete to create works which will enhance the entry points to the town of Sant’Agata Bolognese, where the company is headquartered. The goal of the competition is to offer the local area a new identity with two installations which will make a mark on contemporary architecture through their interpretation of the Lamborghini philosophy – visionary, cutting edge and stylistically pure.
The contest, to be held in partnership with YAC, Young Architects Competitions, a leading promoter of architectural contests, and sponsored by the Emilia-Romagna Region, the Metropolitan City of Bologna, the municipality of Sant’Agata Bolognese, the Academy of Fine Arts of Bologna and Unindustria Bologna, will also benefit from an exceptional international jury. Four internationally famous architectural practices – Zaha Hadid Architects, Studio Fabio Novembre, Studio Libeskind and Foster + Partners – will judge the entries alongside Francesco Dal Co, Editor of «Casabella»; Giuseppe Cappochin, President of the Italian Professional Association of Architects; Annalisa Trentin from the University of Bologna; and Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini.
The competition includes certain requirements which must be met when creating the installation, including a healthy respect for the area and the environment. The projects should favor the use of non-polluting materials and environmentally sustainable technology, in keeping with the ethically responsible and environmentally sustainable strategy pursued by Automobili Lamborghini.
For further information on the competition: http://www.youngarchitectscompetitions.com/

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The new Aventador S Roadster: Breathtaking performance with open-air driving sophistication – New content available

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Super sports car technologies and dynamics of Aventador S coupé, coupled with open-air driving pleasure Naturally-aspirated V12 producing 740 hp, accelerating 0-100 km/h in 3.0 seconds with top speed 350 km/h (217 mph)Aerodynamic design and development optimising the open-air experience for driver and passengerDedicated Ad Personam color and trim options, extensive use carbon fiberSant’Agata Bolognese, 6 September 2017 – The Aventador S Roadster is presented by Automobili Lamborghini at the IAA in Frankfurt, combining the technologies and driving dynamics of the Aventador S with an emotive open air driving experience.
“The new Aventador S Roadster sets new benchmarks in technology and performance on both road and track, with the roadster version adding a new dimension in driving enjoyment,” says Chairman and Chief Executive Officer, Stefano Domenicali. “The Aventador S Roadster offers the thrill of open air driving without compromising on driving dynamics or the occupants’ comfort, and adds a further luxurious dimension through the personalization options available.”
The Aventador S Roadster is the only mid-rear engine V12 super sports roadster. Alongside class-leading performance figures, the roadster’s unique status is enhanced by multiple color and trim options, including new materials and extensive use of carbon fiber as well as virtually limitless potential through Lamborghini’s Ad Personam personalization program.
Air and space – the aerodynamic roadster design
The roadster maintains the unmistakable design of the Aventador S along with unique features reflecting its roadster persona: a combination of distinctive Lamborghini design DNA and the result of extensive aerodynamic testing.
The car’s rear sports distinctively different lines to the coupé, giving the roadster its own aerodynamic character. An engine bridge runs from the back window to the rear in a mix of body color and matt black painted carbon fiber engine bonnet blades: a transparent option is also available to show off the V12 engine within. Sleek, removable, hardtop roof panels, weighing less than six kg, are convexly molded to ensure maximum cabin space for the occupants. Finished in matt black carbon fiber, optional specifications including high gloss black, shiny visible carbon fiber, and further Ad Personam possibilities. An easy fastening system allows the roof panels to be quickly removed and stored in the front trunk.
The rear window is electrically operated at the push of a button for drivers wanting to hear the beat of the V12 powerplant: while closed during roofless driving, the window minimizes cabin noise and airflow.
Color and trim, inside and out
Complementing external colors, five interior configurations are offered, featuring leather and Alcantara in single and bi-color combinations and various stitching and trim choices. Further external and internal packages such as ‘branding’ and ‘carbon fiber’ are offered, with the Ad Personam program for clients wanting to customize their Aventador S Roadster even further.
Clients can also select the internal specification of the roof panels: covered in black Alcantara framed by matt black carbon as standard, an optional Carbon Skin package (Lamborghini’s high tech fabric that is even lighter than Alcantara) can cover the interior roof panels as well as around the cockpit and parts of the cabin.
The Aventador S Roadster is launched in the Ad Personam Color Blu Aegir, inspired by the peaceful turquoise ocean hiding an indomitable force beneath: sophisticated yet powerful, with extensive use of carbon fiber.The wing mirrors and windscreen frame are finished in high gloss carbon fiber while the lower part of the car including front and rear bumper, side skirts, air intakes and outlets are in visible carbon fiber.
The configuration internally demonstrates the potential of the Ad Personam program, using Blu Delphinus leather contrasted with Bianco Polar, with Blu Delphinus S-trim stripes on seats, doors and dashboard and even the floor mats in blue and white.
Aventador S Roadster – design and technologies
The Aventador Roadster’s ‘S’ suffix denotes the design and technology advancements of the new model. The Roadster adopts the four-wheel drive, new active suspension, new four-wheel steering system, and the new EGO driving mode introduced on the Aventador S coupé, and with the redevelopment of every aspect of suspension and electronic control systems, its ‘total control concept’ assures superior drive, ride and performance.
Enhanced lateral control from the new four-wheel steering provides improved agility at low speed and more stability at high speed, combined with Lamborghini Dynamic Steering (LDS) for responsive feedback and sharper turn-in. Improved vertical control comes from updated pushrod suspension, new rear springs and Lamborghini Magneto-rheological Suspension (LMS) with revised kinematics adapted to the new four-wheel steering. A new real-time variable damping system optimizes wheel and body control and balance and ground stiffness is maximized.
A optimized ESC system improves longitudinal control for faster and more precise management of traction control and vehicle dynamics depending on driving mode selected, maximizing grip in all conditions and enhancing handling. The permanent four-wheel drive’s calibration allows for the stabilizing effect of the new rear-wheel steering, allowing more torque to the rear axle: when powering off, less torque is shifted to the front axle to allow a sporty but safe drive.
The active rear wing optimizes the car’s aerodynamic balance depending on speed and the selected drive mode, and its significantly enhanced overall aerodynamic design improves front downforce by more than 130% over the previous Aventador. With the wing in optimum position the roadster achieves over 50% overall efficiency at high downforce and in low drag more than 400%.
The Aventador S Roadster’s four driving modes allows selection of STRADA, SPORT and CORSA and the new EGO mode, each influencing every aspect of the car’s behavior through management of traction, steering and suspension. EGO allows the driver to set up his preferred criteria in each mode to suit his driving style.
Accelerating 0-100km/h in just 3.0 seconds, with a top speed equal to the Aventador S coupé of 350 km/h, the Aventador S Roadster weighs just 50 kg more than the coupé. Its 6.5 liter V12 engine outputs the same 740 hp as the coupé, with 690 Nm of torque at 5,500 rpm. The seven-speed lightweight Independent Shifting Rod (ISR) transmission provides robotized gearshifts in up to 50 milliseconds, with carbon ceramic brakes as standard. Dione 20”/21” rims are fitted with Pirelli P Zero tires especially developed for the Aventador S. Inside, the TFT digital dashboard can be customized to the driver’s preferences and Apple CarPlay™ is standard.
Price of the Lamborghini Aventador S Roadster and market delivery
The first customers will take delivery of the new Lamborghini Aventador S Roadster in February 2018 at suggested retail prices as follows:
Europe: EUR 313,666.00 (suggested retail price taxes excluded)UK: GBP 251,462.00 (suggested retail price taxes excluded)USA: USD 460,247.00 (suggested retail price – GGT included)China: RMB 7,478,513.00 (suggested retail price taxes included)Japan: YEN 46,267,692.00 (suggested retail price taxes included)
Photos and video material: media.lamborghini.comInformation on Automobili Lamborghini: www.lamborghini.com
Watch the live press conference on:
live.lamborghini (http://live.lamborghini)Youtube.com/Lamborghini ( https://www.youtube.com/user/Lamborghini)Facebook.com/Lamborghini (https://www.facebook.com/Lamborghini/)
Join the Conversation: #AventadorSRoadster

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Automobili Lamborghini and the Massachusetts Institute of Technology join forces to write the future of super sports cars

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Sant’Agata Bolognese/Boston, 18 October 2016 – Automobili Lamborghini has signed an agreement with the MIT-Italy Program at the Massachusetts Institute of Technology.
The agreement marks the start of a collaboration between these two outstanding entities for the creation of a project that intends to write an important page in the future of super sports cars for the third millennium.
This strategic partnership will enable students and the teaching staff at MIT and Lamborghini engineers to compare notes and work together on mutually interesting, cutting-edge research projects, focusing primarily on new materials in the automotive field, with exchange, collaboration projects and workshops leading to joint research in the chosen fields.
The partnership represents a step into the future for the automotive industry, with the ultimate aim of paving the way for a very ambitious project, namely a super sports car ready for the challenges of the third millennium.

Stefano Domenicali, Chairman & Chief Executive Officer of Automobili Lamborghini:”We want people to think of us more and more as a trendsetter in the super luxury and sports car segment. MIT has always been a pioneer in innovation and we are proud to have signed this general agreement with such an illustrious institution, which will lead to the study of issues of mutual interest relating to the super sports car for the 3rd millennium”.
Serenella Sferza, Co-director of MIT-Italy Program:”MIT-Italy is a two way bridge linking MIT and Outstanding Names in Italian Industry. It is hard for us to imagine a better partner than Lamborghini, and we are looking forward to the projects that this partnership will help us develop”.
Armando Varricchio, Italian Ambassador to the United States:”The partnership between the Massachusetts Institute of Technology via the MIT-Italy Program and Lamborghini represents a new and important step in sealing the cooperation between Italian industry and American research, confirming the strong and mutual interest linking them and the potential for further growth. Italian technology is confirming its status among the top ranking countries in the world, capable of successfully standing its ground in a competitive market like the United States”.
Michele Scannavini, Chairman of ICE:”Last year, Italian technology in general came first in terms of overall trade with the USA, with a share of 30%. Italy’s huge export capacity resides in the strength of its SMEs and associated clusters, the one at Bologna ranking among the most important ones; agreements like this with Lamborghini are proof of the undisputed excellence of our industries in the field of innovation”.

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