Automobili Lamborghini unveils a fresh look on the Web: New Lamborghini.com now online

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New Car Configurator available for customizing your car in every detailBrand-new content for retracing the company's history and discovering the latest new ideas​Sant’Agata Bolognese, 1 September 2016 – Automobili Lamborghini is renewing its digital image with the new Lamborghini.com website, featuring content and graphics that have been completely reworked. A new layout in bright colors forms the backdrop for a homepage that scrolls vertically like a magazine and presents the Lamborghini marque using multimedia language of videos and images with strong visual impact.
The new content, which is available in six languages and is designed to enhance your virtual experience in the world of Lamborghini, now includes the Car Configurator – a feature that allows customers and enthusiasts to customize their Huracán or Aventador in every detail with a few clicks.
The newly designed Brand section lets you retrace the history of the brand – from the masterpieces of yesteryear to important personalities in the company's past – by describing the design and innovations that have helped turn Lamborghini into the only marque of its kind in the world.
The Motorsport section has also been revamped. It provides virtual access to the world of Squadra Corse – the Lamborghini racing department. A new blog section enables visitors to stay abreast of the latest racing activities, from news of Blancpain Super Trofeo and GT races, to information on Lamborghini's Junior driver programs.
The new Experience section provides an overview of activities for customers and fans which are designed to introduce to the world of Lamborghini, from the new Museum in Sant’Agata Bolognese, to Accademia and Esperienza driving courses, including events scheduled all over the world.
Finally, updates and new ideas on the Lamborghini world are available in real time in the news and social wall sections, which provide a window on the enthusiastic community of the millions of fans who follow the official profiles of Lamborghini.

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Neue Website Lamborghini.com jetzt online

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The new Lamborghini factory in Sant’Agata Bolognese: production site doubled, incorporating cutting-edge technologies

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Production site increased from 80,000 to 160,000 m2 Expansion in record time at full production capacityManifattura Lamborghini: the new expression of Industry 4.0Sant’Agata Bolognese, 17 October 2017 – Automobili Lamborghini’s ongoing strategic investment programme, aligned with the launch of its new Super SUV the Urus, sees its production site now doubled with the creation of substantial new facilities and technologies at its factory headquarters in Sant’ Agata Bolognese, Italy. As well as expanding the site from 80,000 to 160,000 m2, the Urus will also bring about a substantial increase in the company’s production capacity, doubling it to 7,000 units a year. The new production facility houses a new assembly line dedicated to Urus, the new finishing department for all Lamborghini models, and a new office building with LEED Platinum certification: the highest standard in the world for energy and environmental certification in building design and construction. A new test track has also been built with thirteen different surfaces specific to SUVs, as well as a new logistics warehouse, a second trigeneration power plant, and the new energy hub for centralized production of all the energy carriers. Ranieri Niccoli, Chief Manufacturing Officer, commented: “With our third model, we wanted to introduce the most innovative production technologies and smart factory concepts, supporting and complementing the activities of our workforce. Urus ushers in a new model of factory, which we call Manifattura Lamborghini, a new point of reference in the luxury automobile industry. The substantial resultant benefits include greater production flexibility, better information accessibility, and the interconnection of systems: strengthening the professionalism of craftsmanship that has always distinguished us and supporting the doubling of our production volumes.” The creation of new buildings and the installation of innovative technologies involved more than 600 enterprises working on the project with a total of 3,600 external workers. The factory expansion was completed in a record time of just 18 months, during which the company operated at full production capacity and achieved record sales in 2016 (+7% over the previous year). The project was achieved without neglecting Lamborghini’s commitment to environmental sustainability: the entire production facility in Sant’Agata Bolognese maintains the carbon neutral certification obtained in 2015. Manifattura Lamborghini The new Industry 4.0 assembly line, dedicated entirely to the Urus Super SUV, integrates new production technologies to support workers in assembly activities. The super sports car maker expresses this approach as Manifattura Lamborghini, which is characterized by four basic principles: Craftsmanship: preserving and optimizing craftsmanship with the integration of innovative technologies, increasing the potential for product customization on one hand, and guaranteeing the highest quality standards on the other.Competencies and specialization: digitalization enables workers, via touchscreen devices, to access production information made available by easily-consulted interconnected systems.Production process: AGVs (Automatic Guided Vehicles) are used as vehicle and material transport systems. Thanks to this system, the flexibility of the building layout is maintained.Ergonomics and safety: collaborative robots assist the workers, to improve ergonomics and for repetitive operations that require high quality, such as window gluing, under-body screwing, and wheel assembly.

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Juan Carlos I of Bourbon is welcomed in Lamborghini by Stefano Domenicali, Chairman and CEO

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Juan Carlos I of Bourbon is welcomed in Lamborghini by Stefano Domenicali, Chairman and CEO

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Lamborghini Opens in Bristol First Dealership in New Corporate Design

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New brand environment heralds forthcoming SUV and increased volumes “Lamborghini and our dealer partners are investing in a bright future”, says Automobili Lamborghini CEO Stefano Domenicali​Sant’Agata Bolognese/Bristol, UK, 22 September 2016 – Automobili Lamborghini is preparing its international dealer network for the future, with the launch of a new dealership corporate identity and brand environment.
The first dealership to sport the new showroom design and service center officially opens today in Bristol, increasing the UK dealer network to eight outlets. The new corporate design will roll-out worldwide to all new and existing showrooms over the next years.
The new showroom environment reflects the need for increased space as Lamborghini expands its model line-up and doubles sales with the launch of its new SUV by 2018.
“Lamborghini is a strong, highly-acclaimed brand worldwide, and our new dealership environment is a very tangible demonstration of this, perfectly communicating our philosophies of Pure, Visionary and Cutting Edge,” said Automobili Lamborghini Chief Executive Officer, Stefano Domenicali. “It is also important that we continue to build a solid, committed dealer network that clearly communicates our brand to loyal and new clients in both the way we look and the way we operate. Both Lamborghini and our dealer partners are investing in a bright future.”
The new showroom exteriors are instantly recognizable by the illuminated Lamborghini shield on a black background that glows at night, and complemented by a black totem sporting the Lamborghini bull logo. The new showroom space is bright and clean, characterized by polygons, sharp forms, raw surfaces and a diffusion of light and color. Opportunities to literally ‘touch and feel’ the world of Lamborghini include digital elements to enhance the customer experience: a client lounge includes a car configuration system to guide the customer through specifying his Lamborghini; product and Ad Personam areas provide samples of exterior and interior finishes and allow clients to physically touch and play with combinations of colors and materials, such as soft leathers or the appearance of carbon fiber.
The range of Lamborghini models is displayed, with a car on a white center-stage uplit by LED lights in a complementary color to its exterior. Video walls give clients and even passers-by an insight into the world of Lamborghini. An area dedicated to Accessori Originali displays aftersales enhancements, and includes a digital experience with headphones and screen to explore and even hear product features such as engine sounds. The Collezione Automobili Lamborghini range of clothing and accessories has a dedicated space in the entrance, visible from both inside and through the showroom windows.

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Lamborghini inaugura a Bristol il primo concessionario realizzato con la nuova Corporate Identity

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Automobili Lamborghini is “Top Employer Italia” for the fourth consecutive year

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More than 320 employees hired for the Urus project
Sant’Agata Bolognese, 13 February 2017 – Automobili Lamborghini is once again confirmed as one of the most attractive employers. For the fourth year in a row, the company has been awarded the prestigious “Top Employer Italia 2017” certification, an honor bestowed annually by the Top Employers Institute on companies with excellent workplace environments and advanced policies for human resource management.
The achievement of high corporate welfare standards runs parallel with a period of intense expansion for the Sant’Agata Bolognese company, which will expand its product range from 2018 with a third model, the Urus SUV. Since the project was launched, Lamborghini has hired more than 320 new employees on permanent contracts, with over 130 joining in 2016. New personnel are concentrated mainly in the areas of production and R&D. The new arrivals brought the total number of employees to 1,415 at the end of 2016. This growth in personnel is on track with the investments planned for the third model, with a further increase in employee numbers still to come.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, commented: “Being reconfirmed as a Top Employer is a clear sign that the constant investment in our people is an important tool for our company’s future success. Lamborghini is currently seeing extraordinary growth potential: the new SUV will double our production site and sales volumes. Being able to attract the best talent with the strength of our brand, and investing in their professional development, is a crucial tool in our future ambitions”.
The constant attention given to company employees and their families is reflected in many activities and initiatives aimed at improving the well-being of people both in and outside the workplace.
The attention given to the health of Lamborghini employees is evident in the campaigns to raise awareness on proper nutrition such as the “farm to table” and low-calorie menus in the company restaurant; vaccinations; and free breast health screening for women in collaboration with LILT (Lega Italiana per la Lotta contro i Tumori – Italian Cancer League), a health insurance that provides reimbursements for doctor’s visits, exams and hospitalization in addition to free prevention packages for the entire family. Pregnant employees can also take advantage of a range of benefits, such as maternity packages provided by the health insurance; priority parking at the company; integration of up to 60% of salary during the period of optional maternity leave; and the special maternity and paternity kit provided when the child is born.
Further benefits include free access to sports facilities, numerous employee discounts at childcare facilities, fitness centers, businesses and cultural institutions of the local area, in addition to events organized by the company for employees and their families.
Leveraging professional training is a fundamental and essential element in the development of competencies and professional skills. In 2016 a new system was established for promoting the acquisition of educational qualifications and offering paid leave to employees for this purpose over the course of their working life. Another important training initiative can be seen in the company’s partnerships with schools and universities, such as the MIT in Boston or the Italian Bologna Business School Foundation.
Labor union relations at Lamborghini also make the company a virtuous model inspired by ongoing dialogue, transparency, and collaboration between the company and the union representatives.

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Automobili Lamborghini: Paint Plant for the Urus SUV Confirmed at Sant’Agata Bolognese

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· The new facility will be operational by the end of 2018
· The building will cover more than 10,000 sqm
· Up to 200 new job hires once the full plant production capacity is reached
Sant'Agata Bolognese, 22 May 2017 – Automobili Lamborghini continues development of its production site, announcing construction of a paint plant. The new building will be completed by the end of 2018 and will be used to paint the body of the Urus SUV, which is scheduled to arrive on the market next year.
The paint plant will extend over more than 10,000 square meters, further expanding the production site, which will extend from the 150,000 sqm, envisaged and reached up by end of 2017, to a total of more than 160,000 sqm of covered area.
The new paint facility will also impact favorably in terms of human resources: approximately 200 new hires will be made by the time the plant reaches full production capacity, adding to 500 jobs created due to the third Lamborghini model.
Stefano Domenicali, Chairman and Chief Executive Officer of Lamborghini, remarked: “We are very pleased with this result, which represents another step on our path of strategic expansion. Thanks to the support and faith of our shareholder AUDI AG, a decision was taken that most effectively safeguards our know-how, job growth in the territory, and brand identity.”
The new plant will benefit from the most advanced technological systems with low environmental impact. A staff of highly-skilled workers will guarantee the highest standards of quality on products characterized by a high level of customization.
The confirmation was favored by a recent organizational agreement made between the company and the union regarding the system of work shifts, aimed at making expansion highly attractive in terms of competitiveness and cost control.

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Automobili Lamborghini: confermato lo stabilimento di verniciatura per il SUV Urus a Sant’Agata Bolognese

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Lamborghini Magazine with augmented reality for the first time

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Sant'Agata Bolognese, 30 June 2016 – Lamborghini Magazine, the brand's glossy and multiple award-winning six-monthly publication, will get for the first time augmented reality content starting from Issue 18. Its pages are now enriched with digital elements thanks to an enhanced reality app, “Lamborghini AR”, which can be downloaded free of charge from Apple Store and Google Play Store.
When readers aim their smartphones or tablets at the corresponding symbol they can now access significant additional content from the magazine's pages, which come alive with videos and images to offer a unique interactive digital experience.
In Issue 18 the editorial by Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini, is completed by a video message to readers, while the test of the Aventador in Scotland lets the reader experience all the excitement of driving the Lamborghini super sports car from the driver's perspective. Extra contents take the reader to a front-row position at the launch of the Huracán Spyder in Miami and on a trip sitting in the exclusive interior of the Centenario, the limited series created to celebrate the 100th anniversary of founder Ferruccio Lamborghini's birth.

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Lamborghini Huracán Performante takes Autocar Innovation Award 2017

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Sant’Agata Bolognese/London, 24 May 2017 – The Huracán Performante has been awarded the Innovation Award by the UK’s Autocar magazine. The presentation was made to Board Member for Research and Development, Maurizio Reggiani, in an event at Silverstone circuit, which coincided with Lamborghini’s week-long dynamic launch of the car in Italy, to media worldwide.
“The Huracán Performante demonstrates intriguing innovation in its active aerodynamics system,” said Autocar editor Mark Tisshaw. “The award recognises the technology that most impressed us during the last year, something that has broken new ground.
“Having just driven the car at its launch, we can also vouch for the remarkable performance of this naturally aspirated super sports car. The active aerodynamics system takes dynamic handling to a new level.”
“We are very proud to receive formal recognition from a prominent and respected UK automotive publication,” said Maurizio Reggiani. “The Huracán Performante’s abilities are already proven from its production car lap record at the Nürburgring Nordschleife. This award provides additional acknowledgement of the car’s prowess, which is largely due to its patented ALA system (Aerodinamica Lamborghini Attiva), and a testament to the talent of our R&D and design teams.”

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Lamborghini Huracan Performante premiata con l'Autocar Award

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Lamborghini Huracán Performante gewinnt den Innovationspreis von “Autocar”

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Automobili Lamborghini expands prototype and pre-series vehicle development facilities, and opens new acoustic test room

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Sant’Agata Bolognese, 9 June 2017 – Automobili Lamborghini has significantly expanded its prototype and pre-series vehicle development areas, as part of the ongoing production facility growth in readiness for its Super SUV, the Urus. The existing building has been extended from 5.000 m2 to 7.000 m2.
A new acoustic test room, part of the overall expansion, was officially inaugurated with the attendance of Stefano Domenicali, Chairman and Chief Executive Officer, and Maurizio Reggiani, Board Member for Research and Development of Automobili Lamborghini.
The sound of a Lamborghini represents one of the most emotive experiences attached to the super sports car marque. The acoustic test room, which has been realized according to the latest technical standards, allows adjustment of particular sound sensations in order to create the typical Lamborghini driving experience, involving all the senses.
In line with Lamborghini’s continual quest for innovative solutions, the new facility also supports the acoustic adjustment of lightweight construction components, one of Lamborghini’s core competences. The new facility will additionally play an important role in the realization of future vehicle concepts and drive train systems.

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Automobili Lamborghini amplia lGÇÖedificio dedicato a prototipi e vetture pre serie e inaugura una nuova camera acustica

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Automobili Lamborghini continues growth with new half-year sales record

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Worldwide deliveries increase by 11% to 2,327 cars in first half of 2018Europe leading global growth with highest gains in Italy and UKWorldwide deliveries of Super SUV Lamborghini Urus about to startStrong growth path substantiated beyond FY 2018Sant’Agata Bolognese, 13 July 2018 – Automobili Lamborghini S.p.A. reports another increase in worldwide deliveries. In the first six months (January 1 to June 30) of the current Fiscal Year 2018 the Italian super sports car maker delivered a total of 2,327 cars to customers around the world. Compared to the same period in the previous year this is an increase of 11%. These figures mark another record and even surpass the full year sales numbers of only five years ago. “Lamborghini continues to be in consistently good shape. Delivering another new all-time high, for the fourth consecutive half year, confirms the sustainability of our brand, product and commercial strategy. The success is all the more remarkable as we master the unprecedented double challenge of creating new models in our super sports car range, while simultaneously ramping up the production of our highly acclaimed Super SUV Urus. This quantum leap in the longstanding history of Lamborghini is only possible due to the passion, dedication and competence of our unrivalled team,” says Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini S.p.A. In July the first customer deliveries of the Lamborghini Urus are to start. Thus, the half-year growth is based mainly on further increased sales of the two super sports car model lines Huracán and Aventador. Boosted by rocketing sales of the Huracán Performante, global sales of the Huracán model line with Coupé, Spyder and racecar versions showed an increase from 1,400 to 1,604 units. The Aventador line maintained the high level of the previous period with 673 units delivered. The largest single market for Lamborghini once again was the US, followed by Japan and the United Kingdom. The strongest region was Europe with an increase of more than 30%. Within Europe, Italy, the UK and Austria showed the highest growth rates. The outlook for Lamborghini continues to be strongly positive. The company has successfully completed the massive investment phase in the new development and production sites for the Urus model line at the Sant’Agata Bolognese Headquarters. Stefano Domenicali underlines: “After crossing the billion Euro turnover threshold for the first time in 2017, and with the first deliveries of our Super SUV starting, the stage is set for us to enter a new dimension for the company, while never compromising the exclusivity of our brand.” The company confirms its expectation of sustained solid growth for the reminder of the 2018 financial year.

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