Lamborghini Opens in Bristol First Dealership in New Corporate Design

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New brand environment heralds forthcoming SUV and increased volumes “Lamborghini and our dealer partners are investing in a bright future”, says Automobili Lamborghini CEO Stefano Domenicali​Sant’Agata Bolognese/Bristol, UK, 22 September 2016 – Automobili Lamborghini is preparing its international dealer network for the future, with the launch of a new dealership corporate identity and brand environment.
The first dealership to sport the new showroom design and service center officially opens today in Bristol, increasing the UK dealer network to eight outlets. The new corporate design will roll-out worldwide to all new and existing showrooms over the next years.
The new showroom environment reflects the need for increased space as Lamborghini expands its model line-up and doubles sales with the launch of its new SUV by 2018.
“Lamborghini is a strong, highly-acclaimed brand worldwide, and our new dealership environment is a very tangible demonstration of this, perfectly communicating our philosophies of Pure, Visionary and Cutting Edge,” said Automobili Lamborghini Chief Executive Officer, Stefano Domenicali. “It is also important that we continue to build a solid, committed dealer network that clearly communicates our brand to loyal and new clients in both the way we look and the way we operate. Both Lamborghini and our dealer partners are investing in a bright future.”
The new showroom exteriors are instantly recognizable by the illuminated Lamborghini shield on a black background that glows at night, and complemented by a black totem sporting the Lamborghini bull logo. The new showroom space is bright and clean, characterized by polygons, sharp forms, raw surfaces and a diffusion of light and color. Opportunities to literally ‘touch and feel’ the world of Lamborghini include digital elements to enhance the customer experience: a client lounge includes a car configuration system to guide the customer through specifying his Lamborghini; product and Ad Personam areas provide samples of exterior and interior finishes and allow clients to physically touch and play with combinations of colors and materials, such as soft leathers or the appearance of carbon fiber.
The range of Lamborghini models is displayed, with a car on a white center-stage uplit by LED lights in a complementary color to its exterior. Video walls give clients and even passers-by an insight into the world of Lamborghini. An area dedicated to Accessori Originali displays aftersales enhancements, and includes a digital experience with headphones and screen to explore and even hear product features such as engine sounds. The Collezione Automobili Lamborghini range of clothing and accessories has a dedicated space in the entrance, visible from both inside and through the showroom windows.

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Lamborghini inaugura a Bristol il primo concessionario realizzato con la nuova Corporate Identity

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Lamborghini Terzo Millennio: A Future Vision and Dream Based on the Collaboration with MIT

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Sant’Agata Bolognese/Cambridge (MA), 7 November 2017 – Automobili Lamborghini in collaboration with two laboratories of the Massachusetts Institute of Technology marks the first steps of a possible future Lamborghini electric super sports car.
On the occasion of this announcement Lamborghini presents the new design concept “Lamborghini of the Terzo Millennio”. The concept physically imagines design and technology theories of tomorrow, while sustaining the visual intrigue, breath-taking performance and, most importantly, the visceral emotion found in every dimension of a Lamborghini. It is made for future super sports car enthusiasts.
The technological goal of the project is to enable Lamborghini to address the future of the super sports car in five different dimensions: energy storage systems, innovative materials, propulsion system, visionary design, and emotion.
The first two dimensions are conceived together with the two laboratories at the Massachusetts Institute of Technology: the “Dinca Research Lab”, led by Prof. Mircea Dinca, Department of Chemistry and the “Mechanosynthesis Group”, led by Prof. Anastasios John Hart, Department of Mechanical Engineering. The collaboration is substantially financed by Automobili Lamborghini and intended to lead to radical innovation in energy storage systems technology and material science.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, says: “Exactly one year ago we have signed an agreement with the MIT-Italy Program at the Massachusetts Institute of Technology which marked the start of a collaboration between two outstanding entities for the creation of a project that intends to write an important page in the future of super sports cars for the third millennium.
Collaborating with MIT for our R&D department is an exceptional opportunity to do what Lamborghini has always been very good at: rewriting the rules on super sports cars. Now we are presenting an exciting and progressive concept car. We are inspired by embracing what is impossible today to craft the realities of tomorrow: Lamborghini must always create the dreams of the next generation.”
Energy Storage SystemsThe strategy of creating super sports cars with uncompromising performance generates Lamborghini’s motivation to revolutionize the approach to energy storage, moving away from conventional batteries and investigating the potential of supercapacitors to equip the Terzo Millennio.
This is in line with the application of low voltage supercapacitors in the V12 Aventador, which started five years ago. The next logical step is the development of a storage system able to deliver high peak power and regenerate kinetic energy with very limited influence from aging and cycling during the vehicle’s life, and with the ability to symmetrically release and harvest electric power. Thus, the collaboration with Prof. Mircea Dinca is aiming to overcome the limits of today’s technology and close the gap on conventional batteries’ energy density while preserving the high power, symmetrical behavior and the very long lifecycle related to supercapacitor technology.
Prof. Dinca says: “The new Lamborghini collaboration allows us to be ambitious and think outside the box in designing new materials that answer energy storage challenges for the demands of an electric sport vehicle. We look forward to teaming up with their engineers and work on this exciting project”.
Innovative materialsTo support this revolution in energy storage systems, materials and their functions have to change, too. Lamborghini aims to further develop its leadership in the design and production of carbon fiber structures and parts, enhancing its ability to develop features and functions that take lightweight materials to the next level.
For this reason, the cooperation with Prof. John Hart will investigate the new manufacturing routes for carbon fiber materials constituting the bodyshell of the Terzo Millennio, which will also act as an accumulator for energy storage and enable the complete body of the car to be used as a storage system. Prof. Hart says, “we are thrilled to combine our expertise in advanced materials and manufacturing with the vision and support of Automobili Lamborghini, and to realize new concepts that will shape the future of transportation.”
The project also aims to combine the technology to continuously monitor the whole carbon fiber structure, both visible and invisible, with the concept of “self-healing”: the target is to provide the Terzo Millennio with the ability to conduct its own health monitoring to detect cracks and damages in its substructure derived from accidents. In this case a self-repairing process starts via micro-channels filled with healing chemistries, reducing to zero the risks of small cracks propagating further in the carbon fiber structure. This allows further weight reduction with increased use of carbon fiber or the application of CFK to high-fatigue parts.
Propulsion SystemThe energy storage system goes hand-in hand with performance: each wheel incorporates an integrated electric engine, perpetuating the commitment to four-wheel drive and in the meantime harvesting the opportunities provided by electric motors: high torque, reversibility, and the possibility of moving energy by wire. The Terzo Millennio therefore also embodies the first steps for Lamborghini to go in the direction of creating a “Lamborghini Electric”. Moving the electric motors into the wheels has another positive effect: freedom for designers and aerodynamicists.
DesignThe Terzo Millenio is the visionary outcome conceived by the Lamborghini Centro Stile to express future design elements, taking into account the radical changes in technology and anticipating elements of forthcoming Lamborghini design. An example for a very strong statement is the evolution and further development of the Lamborghini typical Y-signature in the front and rear lights.
As a result of the change in technologies the design can be a radical expression of aerodynamic supremacy, based around an entirely new architecture, totally dedicated to perfecting airflow. A highly advanced monocoque based on Lamborghini’s Forged Composite technology can be modelled, containing only the energy accumulation system and driver’s and co-driver’s seats, inspired by race cars.
EmotionFundamental to a Lamborghini hypercar of the future is sustaining the emotion of driving a Lamborghini, and an immersive driver experience. The responsiveness of the electric motors, the four-wheel torque control and the dynamic body control system will enhance the driver’s experience, projecting it into the third millennium. Finally, the consequent aerodynamics and innovative lightweight approach will result in a new dimension of longitudinal as well as lateral dynamics, in this combination until today unknown from electrified cars.
The Terzo Millenio’s virtual cockpit allows more than travelling the highways of a future world: its Piloted Driving simulation allows the driver to be taken around a track such as Imola by a virtual expert before the driver takes over to feel like a ‘pilot’ himself, experiencing the real car and circuit while following the virtual ghost car.

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Lamborghini Terzo Millennio: Zukunftsvision und Traum in Zusammenarbeit mit dem MIT

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Lamborghini launches the international architectural contest “Lamborghini Road Monument”

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Sant'Agata Bolognese, Italy, 7 September 2016 – Automobili Lamborghini is launching an international architectural contest, Lamborghini Road Monument, in order to create two installations inspired by the House of the Raging Bull. Young architects, designers and practices will compete to create works which will enhance the entry points to the town of Sant’Agata Bolognese, where the company is headquartered. The goal of the competition is to offer the local area a new identity with two installations which will make a mark on contemporary architecture through their interpretation of the Lamborghini philosophy – visionary, cutting edge and stylistically pure.
The contest, to be held in partnership with YAC, Young Architects Competitions, a leading promoter of architectural contests, and sponsored by the Emilia-Romagna Region, the Metropolitan City of Bologna, the municipality of Sant’Agata Bolognese, the Academy of Fine Arts of Bologna and Unindustria Bologna, will also benefit from an exceptional international jury. Four internationally famous architectural practices – Zaha Hadid Architects, Studio Fabio Novembre, Studio Libeskind and Foster + Partners – will judge the entries alongside Francesco Dal Co, Editor of «Casabella»; Giuseppe Cappochin, President of the Italian Professional Association of Architects; Annalisa Trentin from the University of Bologna; and Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini.
The competition includes certain requirements which must be met when creating the installation, including a healthy respect for the area and the environment. The projects should favor the use of non-polluting materials and environmentally sustainable technology, in keeping with the ethically responsible and environmentally sustainable strategy pursued by Automobili Lamborghini.
For further information on the competition: http://www.youngarchitectscompetitions.com/

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Lamborghini lancia il concorso internazionale di architettura “Lamborghini Road Monument “

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Lamborghini startet internationalen Architekturwettbewerb „Lamborghini Road Monument“

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The new Lamborghini factory in Sant’Agata Bolognese: production site doubled, incorporating cutting-edge technologies

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Production site increased from 80,000 to 160,000 m2 Expansion in record time at full production capacityManifattura Lamborghini: the new expression of Industry 4.0Sant’Agata Bolognese, 17 October 2017 – Automobili Lamborghini’s ongoing strategic investment programme, aligned with the launch of its new Super SUV the Urus, sees its production site now doubled with the creation of substantial new facilities and technologies at its factory headquarters in Sant’ Agata Bolognese, Italy. As well as expanding the site from 80,000 to 160,000 m2, the Urus will also bring about a substantial increase in the company’s production capacity, doubling it to 7,000 units a year. The new production facility houses a new assembly line dedicated to Urus, the new finishing department for all Lamborghini models, and a new office building with LEED Platinum certification: the highest standard in the world for energy and environmental certification in building design and construction. A new test track has also been built with thirteen different surfaces specific to SUVs, as well as a new logistics warehouse, a second trigeneration power plant, and the new energy hub for centralized production of all the energy carriers. Ranieri Niccoli, Chief Manufacturing Officer, commented: “With our third model, we wanted to introduce the most innovative production technologies and smart factory concepts, supporting and complementing the activities of our workforce. Urus ushers in a new model of factory, which we call Manifattura Lamborghini, a new point of reference in the luxury automobile industry. The substantial resultant benefits include greater production flexibility, better information accessibility, and the interconnection of systems: strengthening the professionalism of craftsmanship that has always distinguished us and supporting the doubling of our production volumes.” The creation of new buildings and the installation of innovative technologies involved more than 600 enterprises working on the project with a total of 3,600 external workers. The factory expansion was completed in a record time of just 18 months, during which the company operated at full production capacity and achieved record sales in 2016 (+7% over the previous year). The project was achieved without neglecting Lamborghini’s commitment to environmental sustainability: the entire production facility in Sant’Agata Bolognese maintains the carbon neutral certification obtained in 2015. Manifattura Lamborghini The new Industry 4.0 assembly line, dedicated entirely to the Urus Super SUV, integrates new production technologies to support workers in assembly activities. The super sports car maker expresses this approach as Manifattura Lamborghini, which is characterized by four basic principles: Craftsmanship: preserving and optimizing craftsmanship with the integration of innovative technologies, increasing the potential for product customization on one hand, and guaranteeing the highest quality standards on the other.Competencies and specialization: digitalization enables workers, via touchscreen devices, to access production information made available by easily-consulted interconnected systems.Production process: AGVs (Automatic Guided Vehicles) are used as vehicle and material transport systems. Thanks to this system, the flexibility of the building layout is maintained.Ergonomics and safety: collaborative robots assist the workers, to improve ergonomics and for repetitive operations that require high quality, such as window gluing, under-body screwing, and wheel assembly.

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Lamborghini and L’Uomo Vogue at the 73rd Venice International Film Festival

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Venice / Sant’Agata Bolognese, Italy, 4 September 2016 – Automobili Lamborghini, manufacturer of iconic super sports cars, and «L’Uomo Vogue», Condé Nast's flagship men's lifestyle magazine, come together at the 73rd Venice International Film Festival: an event which reflects the search for excellence and the definition of new trends, and featuring three powerful brands with style, innovation and excitement as their common denominator.
Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini, and Franca Sozzani, Editor-in-Chief of «L’Uomo Vogue», welcomed guests to the Scuola Grande San Giovanni Evangelista.
An exhibition entitled “The 10th Starry Year in Venice” was held to celebrate the tenth issue of the magazine covering the event: a monographic collector's edition containing the most iconic shots of the protagonists of the Italian and International cinema, taken from the issue.
The second part of the evening was held at Palazzina G, the exclusive hotel designed by Philippe Starck. On their arrival here, guests were able to admire the Aventador Miura Homage on display on the quayside next to the building, before concluding their evening in the lounge area.
Lamborghini's presence at international events where art, innovation and new trends are the common thread, highlights the Company's commitment to creating a complete brand experience in order to carry over the success of its iconic and desirable vehicles into complementary luxury environments.
For other images and videos, visit: media.lamborghini.com
For additional information on Automobili Lamborghini S.p.A., visit: Lamborghini.com

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Lamborghini e L’Uomo Vogue alla 73esima Mostra Internazionale d’Arte Cinematografica di Venezia

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Lamborghini Opens Two New Dealerships in North America with Grand Openings Featuring All-New Design

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Sant’Agata Bolognese, October 9, 2017 – Automobili Lamborghini has debuted its new corporate identity in North America with two dealership grand opening celebrations on consecutive evenings in both Toronto, Ontario and Sterling, Virginia.
The exclusive VIP events in Toronto and Sterling on 5 October and 6 October, respectively, included attendance by Lamborghini’s global Chairman & Chief Executive Officer, Stefano Domenicali.
The grand opening of Lamborghini Uptown Toronto marks the debut of the re-design in Canada, an international hub offering great visibility for Lamborghini brand. Canada is now the fifth largest market for the brand around the world yielding record sales following its third consecutive year of growth.
Lamborghini Sterling, which is located in the Washington, D.C. metropolitan area, is the first U.S. showroom to feature the brand’s new design. The Ambassador of Italy to the United States, Armando Varricchio, was also on hand to commemorate the occasion alongside other VIP customers and notable guests who came out to support the new Lamborghini store.
The redesigned showroom environments reflect the need for increased space as Lamborghini accelerates its model expansion and double its sales volume with the launch of its new super sport SUV, the Urus, by 2018.

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Automobili Lamborghini unveils a fresh look on the Web: New Lamborghini.com now online

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New Car Configurator available for customizing your car in every detailBrand-new content for retracing the company's history and discovering the latest new ideas​Sant’Agata Bolognese, 1 September 2016 – Automobili Lamborghini is renewing its digital image with the new Lamborghini.com website, featuring content and graphics that have been completely reworked. A new layout in bright colors forms the backdrop for a homepage that scrolls vertically like a magazine and presents the Lamborghini marque using multimedia language of videos and images with strong visual impact.
The new content, which is available in six languages and is designed to enhance your virtual experience in the world of Lamborghini, now includes the Car Configurator – a feature that allows customers and enthusiasts to customize their Huracán or Aventador in every detail with a few clicks.
The newly designed Brand section lets you retrace the history of the brand – from the masterpieces of yesteryear to important personalities in the company's past – by describing the design and innovations that have helped turn Lamborghini into the only marque of its kind in the world.
The Motorsport section has also been revamped. It provides virtual access to the world of Squadra Corse – the Lamborghini racing department. A new blog section enables visitors to stay abreast of the latest racing activities, from news of Blancpain Super Trofeo and GT races, to information on Lamborghini's Junior driver programs.
The new Experience section provides an overview of activities for customers and fans which are designed to introduce to the world of Lamborghini, from the new Museum in Sant’Agata Bolognese, to Accademia and Esperienza driving courses, including events scheduled all over the world.
Finally, updates and new ideas on the Lamborghini world are available in real time in the news and social wall sections, which provide a window on the enthusiastic community of the millions of fans who follow the official profiles of Lamborghini.

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“Lamborghini. Design Legend”, the exhibition celebrating Lamborghini Design, Opens at the Erarta Museum of Modern and Contemporary Art in St. Petersburg

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St. Petersburg/Sant’Agata Bolognese, September 7, 2017 – “Lamborghini. Design Legend” is opening at the Erarta Museum of Modern and Contemporary Art in St. Petersburg. The exhibition tells the story behind the design tradition of the House of the Raging Bull, from its founding to the present day. Visitors will be able to view some of the most iconic models from the brand’s history, displayed alongside paintings created by the Lamborghini Centro Stile, immersing themselves in a journey through an evolution of forms and styles that were not only ahead of their time, but also set a new standard for the automotive world. Lamborghini design is a highly innovative language, which flowed from the pen and the creative genius of great masters of design such as Marcello Gandini.
In the words of Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, “We are truly pleased to have received this invitation from the Erarta Museum. An exhibition dedicated to our design confirms the extraordinary contemporary nature and revolutionary scope of Lamborghini's stylistic language. We wish Erarta much success for this exhibition, reflecting the success our vehicles are enjoying in the world. We are glad that a noble and beautiful city such as St. Petersburg, imbued with an Italian flavor thanks to Palladio, can serve as the backdrop for it.”
As Erarta’s Director of Communications, Ekaterina Atoyan-Milyukova, stated, “Lamborghini's design evolution and technological innovations have become not only a part of the history of the automotive world, but a part of the history of art itself. Each Lamborghini model, with its cultural significance and authenticity, has the quality of a true work of art. The Erarta Museum is therefore pleased to welcome the prestigious Italian car company Lamborghini, whose exhibition is further proof of our ongoing commitment to exhibiting the finest examples of contemporary art.”
The company’s history is told through 5 vehicles and 6 style models, illustrating the journey from the aristocratic elegance of its beginnings (perfectly embodied by a 400 GT with a 1965 body by Carrozzeria Touring Superleggera) to the 1966 revolution in taste and technology represented by the Miura (the first Gandini masterpiece with a body by Carrozzeria Bertone). A Centenario, created in 2016 by Centro Stile Lamborghini under the guidance of Mitja Borkert, provides the link to the Lamborghini design of today.
The exhibition is further enriched by the presence of two large-scale canvases (5×2 m), one depicting the Countach and the other the Centenario, executed by one of Lamborghini’s designers.
The exhibition also features engines, including the one that was the ten-time winner of the World Powerboat Championship, and the company’s contemporary racing activities represented by a rare Diablo GT and a Gallardo Super Trofeo.
The exhibition, which will be the first held in a newly opened wing of the museum, will run from 8 September to 17 December.
For other photos and video material: media.lamborghini.com​​​​For more information on Automobili Lamborghini: www.lamborghini.com

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Inaugurata “Lamborghini. Design legend”, la mostra sul design Lamborghini al Museo d’arte Moderna e Contemporanea Erarta

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Lamborghini Launches the Ad Personam Studio a New Area Dedicated to the Company’s Customization Program

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Sant’Agata Bolognese, 13 July 2016 – Lamborghini launches the Ad Personam Studio at its historic Sant’Agata Bolognese headquarters: an area dedicated entirely to the company's customization program, which enables each customer to create his or her very own, Lamborghini.
The Ad Personam Studio is located in the heart of the company's production facility, and its concept and furnishings inspired by creative spaces and design studios. It is designed to offer Lamborghini customers the unique experience of being aided by an Ad Personam specialist at every step of the process, in order to select colors, interior trim and the materials of their future super sports car.
Before specifying their car, the prospective owner visits the factory on a guided tour, so he or she can view possible configurations on actual Huracán and Aventador models. Next, the customer is hosted in the sophisticated yet minimal atmosphere of the Ad Personam Studio, which includes displays of leathers, colors, materials, seats and rims, and includes an advanced car configurator for digital simulation of possible options. The lounge area is also used for displaying the particular Lamborghini model ordered by the customer.
The Ad Personam program is available for both Huracán and Aventador. As one of the company's strategic offerings, the program not only ensures the best possible customer experience, but also enhances the product and brand in a broader sense.
Ad Personam began in 2006 and was expanded in 2013 with the creation of a dedicated team consisting of representatives from the company's principal departments. The goal of the Ad Personam group of specialists is to provide a tailored consulting service that aids each customer in choosing colors, materials, trim and accessories, which meet the stylistic criteria of the Lamborghini marque and are consistent with its stringent quality and safety standards.
Since 2013, more than 50 new Ad Personam exterior colors have been developed, and the option of applying two-tone paint and livery has been introduced. The number of possible combinations of colors and materials for the interior has also been increased. New materials have even been added, such as different types of Alcantara to enhance sporty components of the car interior and new fine leathers like the semi-aniline leather to enhance the luxurious feeling of the interior.
One of the most high-tech and in-demand Ad Personam materials is Forged Composite, an innovative carbon fiber material patented by Lamborghini and offered on both the roof and the interior and exterior details of the Aventador.
In the first half of 2016 more than 50% of Lamborghini super sports cars delivered were customized with the Ad Personam option – a percentage that has tripled over the past three years. The Aventador is undoubtedly the most customized model: the privilege of a clientele that is more sensitive to the exclusiveness and uniqueness of their purchase.

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The new Aventador S Roadster: Breathtaking performance with open-air driving sophistication – New content available

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Super sports car technologies and dynamics of Aventador S coupé, coupled with open-air driving pleasure Naturally-aspirated V12 producing 740 hp, accelerating 0-100 km/h in 3.0 seconds with top speed 350 km/h (217 mph)Aerodynamic design and development optimising the open-air experience for driver and passengerDedicated Ad Personam color and trim options, extensive use carbon fiberSant’Agata Bolognese, 6 September 2017 – The Aventador S Roadster is presented by Automobili Lamborghini at the IAA in Frankfurt, combining the technologies and driving dynamics of the Aventador S with an emotive open air driving experience.
“The new Aventador S Roadster sets new benchmarks in technology and performance on both road and track, with the roadster version adding a new dimension in driving enjoyment,” says Chairman and Chief Executive Officer, Stefano Domenicali. “The Aventador S Roadster offers the thrill of open air driving without compromising on driving dynamics or the occupants’ comfort, and adds a further luxurious dimension through the personalization options available.”
The Aventador S Roadster is the only mid-rear engine V12 super sports roadster. Alongside class-leading performance figures, the roadster’s unique status is enhanced by multiple color and trim options, including new materials and extensive use of carbon fiber as well as virtually limitless potential through Lamborghini’s Ad Personam personalization program.
Air and space – the aerodynamic roadster design
The roadster maintains the unmistakable design of the Aventador S along with unique features reflecting its roadster persona: a combination of distinctive Lamborghini design DNA and the result of extensive aerodynamic testing.
The car’s rear sports distinctively different lines to the coupé, giving the roadster its own aerodynamic character. An engine bridge runs from the back window to the rear in a mix of body color and matt black painted carbon fiber engine bonnet blades: a transparent option is also available to show off the V12 engine within. Sleek, removable, hardtop roof panels, weighing less than six kg, are convexly molded to ensure maximum cabin space for the occupants. Finished in matt black carbon fiber, optional specifications including high gloss black, shiny visible carbon fiber, and further Ad Personam possibilities. An easy fastening system allows the roof panels to be quickly removed and stored in the front trunk.
The rear window is electrically operated at the push of a button for drivers wanting to hear the beat of the V12 powerplant: while closed during roofless driving, the window minimizes cabin noise and airflow.
Color and trim, inside and out
Complementing external colors, five interior configurations are offered, featuring leather and Alcantara in single and bi-color combinations and various stitching and trim choices. Further external and internal packages such as ‘branding’ and ‘carbon fiber’ are offered, with the Ad Personam program for clients wanting to customize their Aventador S Roadster even further.
Clients can also select the internal specification of the roof panels: covered in black Alcantara framed by matt black carbon as standard, an optional Carbon Skin package (Lamborghini’s high tech fabric that is even lighter than Alcantara) can cover the interior roof panels as well as around the cockpit and parts of the cabin.
The Aventador S Roadster is launched in the Ad Personam Color Blu Aegir, inspired by the peaceful turquoise ocean hiding an indomitable force beneath: sophisticated yet powerful, with extensive use of carbon fiber.The wing mirrors and windscreen frame are finished in high gloss carbon fiber while the lower part of the car including front and rear bumper, side skirts, air intakes and outlets are in visible carbon fiber.
The configuration internally demonstrates the potential of the Ad Personam program, using Blu Delphinus leather contrasted with Bianco Polar, with Blu Delphinus S-trim stripes on seats, doors and dashboard and even the floor mats in blue and white.
Aventador S Roadster – design and technologies
The Aventador Roadster’s ‘S’ suffix denotes the design and technology advancements of the new model. The Roadster adopts the four-wheel drive, new active suspension, new four-wheel steering system, and the new EGO driving mode introduced on the Aventador S coupé, and with the redevelopment of every aspect of suspension and electronic control systems, its ‘total control concept’ assures superior drive, ride and performance.
Enhanced lateral control from the new four-wheel steering provides improved agility at low speed and more stability at high speed, combined with Lamborghini Dynamic Steering (LDS) for responsive feedback and sharper turn-in. Improved vertical control comes from updated pushrod suspension, new rear springs and Lamborghini Magneto-rheological Suspension (LMS) with revised kinematics adapted to the new four-wheel steering. A new real-time variable damping system optimizes wheel and body control and balance and ground stiffness is maximized.
A optimized ESC system improves longitudinal control for faster and more precise management of traction control and vehicle dynamics depending on driving mode selected, maximizing grip in all conditions and enhancing handling. The permanent four-wheel drive’s calibration allows for the stabilizing effect of the new rear-wheel steering, allowing more torque to the rear axle: when powering off, less torque is shifted to the front axle to allow a sporty but safe drive.
The active rear wing optimizes the car’s aerodynamic balance depending on speed and the selected drive mode, and its significantly enhanced overall aerodynamic design improves front downforce by more than 130% over the previous Aventador. With the wing in optimum position the roadster achieves over 50% overall efficiency at high downforce and in low drag more than 400%.
The Aventador S Roadster’s four driving modes allows selection of STRADA, SPORT and CORSA and the new EGO mode, each influencing every aspect of the car’s behavior through management of traction, steering and suspension. EGO allows the driver to set up his preferred criteria in each mode to suit his driving style.
Accelerating 0-100km/h in just 3.0 seconds, with a top speed equal to the Aventador S coupé of 350 km/h, the Aventador S Roadster weighs just 50 kg more than the coupé. Its 6.5 liter V12 engine outputs the same 740 hp as the coupé, with 690 Nm of torque at 5,500 rpm. The seven-speed lightweight Independent Shifting Rod (ISR) transmission provides robotized gearshifts in up to 50 milliseconds, with carbon ceramic brakes as standard. Dione 20”/21” rims are fitted with Pirelli P Zero tires especially developed for the Aventador S. Inside, the TFT digital dashboard can be customized to the driver’s preferences and Apple CarPlay™ is standard.
Price of the Lamborghini Aventador S Roadster and market delivery
The first customers will take delivery of the new Lamborghini Aventador S Roadster in February 2018 at suggested retail prices as follows:
Europe: EUR 313,666.00 (suggested retail price taxes excluded)UK: GBP 251,462.00 (suggested retail price taxes excluded)USA: USD 460,247.00 (suggested retail price – GGT included)China: RMB 7,478,513.00 (suggested retail price taxes included)Japan: YEN 46,267,692.00 (suggested retail price taxes included)
Photos and video material: media.lamborghini.comInformation on Automobili Lamborghini: www.lamborghini.com
Watch the live press conference on:
live.lamborghini (http://live.lamborghini)Youtube.com/Lamborghini ( https://www.youtube.com/user/Lamborghini)Facebook.com/Lamborghini (https://www.facebook.com/Lamborghini/)
Join the Conversation: #AventadorSRoadster

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