The Wall Street Journal
College Affirmative Action Policies Backed by Major Companies
WASHINGTON—Dozens of major corporations have asked the Supreme Court to affirm the use of racial preferences in college admissions, arguing that more diversity on campuses contribute both to commercial innovation and business success. “These benefits are not simply intangible; they translate into businesses’ bottom lines.” Signatories to the brief titled, “major American business enterprises,” included tech giants such as Apple Inc. and Alphabet Inc.’s Google unit; manufacturers including Corning Inc. and General Motors Co., pharma and biotech companies and transportation operators such as American Airlines Group Inc. and Lyft Inc. The brief cited reports published by journals including the Academy of Management Journal, Corporate Governance, and the Review of Quantitative Finance and Accounting.