MEDIA ADVISORY: Jeep® Brand to Host Press Conference and Debut Popular Camp Jeep at 2022 Detroit Auto Show
September 13, 2022 , Auburn Hills, Mich. – The Jeep® brand will be charging up the Motor City with new Jeep vehicle reveals and consumer activations planned for the first-ever, indoor/outdoor Detroit Auto Show hosted by the NAIAS at Huntington Place and Hart Plaza.
WHAT: Jeep brand press conference
WHERE: 2022 Detroit Auto Show (Jeep brand booth), Huntington Place in Detroit
WHEN: Wednesday, September 14, 2022, 8:35 – 9:05 a.m. EDT
WHO: Christian Meunier, Jeep brand CEO, and Jim Morrison, senior vice president and head of Jeep brand North America
WATCH: Vehicle reveals can be viewed live on the Jeep brand YouTube channel.
In addition to a scheduled press conference on Wednesday, Sept. 14 (details below), the Jeep brand will roll out several family-friendly attractions during the Detroit Auto Show, including:
WHAT: Jeep brand press conference
WHERE: 2022 Detroit Auto Show (Jeep brand booth), Huntington Place in Detroit
WHEN: Wednesday, September 14, 2022, 8:35 – 9:05 a.m. EDT
WHO: Christian Meunier, Jeep brand CEO, and Jim Morrison, senior vice president and head of Jeep brand North America
WATCH: Vehicle reveals can be viewed live on the Jeep brand YouTube channel.
In addition to a scheduled press conference on Wednesday, Sept. 14 (details below), the Jeep brand will roll out several family-friendly attractions during the Detroit Auto Show, including:
- Camp Jeep: This rugged indoor test track will debut at the Detroit Auto Show for the first time, showcasing the latest Jeep brand vehicles running terrain obstacles that include a 23-foot tall mountain with 45-degree approach and departure angles (show floor, adjacent to the Jeep brand booth)
- Jeep Brand Sweet Treats: During the show’s opening weekend (Sept. 16-18), consumers can sample three Jeep brand-inspired “dessert-rated” ice cream flavors, created in partnership with Detroit’s own Milk & Froth Ice Cream (Jeep brand vehicle display outside of Huntington Place). More details are available in the Jeep brand newsroom.