DUBLIN, Oct. 5, 2022 /PRNewswire/ — The “Vietnam B2C Ecommerce Market Opportunities Databook – 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics – Q2 2022 Update” report has been added to ResearchAndMarkets.com’s offering.
According to the Q2 2022 B2C Ecommerce Survey, the market in Vietnam is expected to grow by 18.56% on annual basis to reach US$16.4 billion in 2022. The medium to the long-term growth story of the B2C Ecommerce industry in Vietnam promises to be attractive .
The B2C Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 16.86% during 2022-2026. The country’s B2C Ecommerce Gross Merchandise Value will increase from US$13.8 billion in 2021 to reach US$30.6 billion by 2026.
E-commerce firms are raising funding rounds to further develop their services and aid growth
The e-commerce market is projected to become the second largest across Southeast Asia in Vietnam. Amid this projected growth and rising competition in the Vietnamese e-commerce industry, firms are raising funding rounds to further develop their services and aid growth in Vietnam. For instance,
- In November 2021, Tiki, the homegrown Vietnamese e-commerce firm, announced that the firm had raised US$258 million in investment in its series E funding round, which was led by AIA Insurance. The firm is planning to use the funding round to aid its efforts in logistics. This includes using artificial intelligence technologies and robotic systems for better inventory management.
Traditional tours operators are turning to online sales channels driving competition in the Vietnamese market
The pandemic outbreak meant tour operators were forced to close their offices. This, coupled with the growing shift to online channels for booking flights and accommodations among Vietnamese, meant that business activities and sales were severely affected for tour operators. Consequently, many traditional tour operators turned online to drive sales in the country. For instance,
- TST Tourist, one of the tour operators in Vietnam, invested in online tour booking instead of opening new offices even before the pandemic outbreak. This strategy helped the firm to increase its sales during the Covid-19 period.
Regional e-commerce platforms are launching food delivery business vertical in Vietnam amid growing competition
The online food delivery segment is one of the most competitive industries in Vietnam. Several homegrown and regional players are competing for market share. Amid the growing competition, more firms are entering the sector with their food delivery business vertical. For instance,
- In August 2021, ShopeeFood, the food delivery business vertical of the Sea Group, announced its launch in the Vietnamese market via a rebranding of NowFood – a food delivery service of Foody Corporation that Sea Group acquired in 2017. Notably, NowFood has been one of the leading players in the segment, capturing a 42% market share of the Vietnamese food delivery GMV in 2020.
Digital health startups are raising funding rounds to further accelerate their growth in Vietnam
The adoption of digital health tech platforms surged significantly during the global pandemic outbreak. To further build on this rapid growth attained by startups over the last two years, firms are raising funding rounds to accelerate their growth and expansion. For instance,
- In March 2022, Jio Health, the digital health startup in Vietnam, announced that the firm had raised US$20 million in its series B funding round, which Heritas Capital led from Singapore. The startup, which provides telemedicine and e-prescription services through its mobile app, is planning to use the funding to reach more customers and expand across more cities in Vietnam. Moreover, it plans to enter the regional markets from a short to medium-term perspective.
Scope
Vietnam B2C Ecommerce Market Size and Future Growth Dynamics
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Gross Merchandise Volume Trend Analysis
Vietnam User Statistics and Ratios of Key Performance Indicators
- User Statistics
- Card Abandonment Rate and Product Return Rate
- B2C Ecommerce Per Capita and GDP Per Capita
- GDP Per Capita Trend Analysis
Vietnam B2C Ecommerce Market Share by Key Players
- Vietnam Retail Shopping Ecommerce Market Share by Key Players (Lazada, Mobile World Group, Shopee, Tiki)
- Vietnam Travel Ecommerce Market Share by Key Players (Agoda, beTaxi by Be Group, Booking.com, Traveloka, Trivago)
- Vietnam Food Service Ecommerce Market Share by Key Players (Baemin, GoJek’s Go-Food, Grab Food, ShopeeFood)
Vietnam B2C Ecommerce Market Size and Forecast by B2C Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2017-2026)
- Retail Shopping ( breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
- Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
- Online Food Service (breakdown by aggregators, direct to consumer)
- Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
- Healthcare and Wellness
- Technology Products and Services
- Other segments
Vietnam B2C Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
- Platform to Consumer
- Direct to Consumer
- Consumer to Consumer
Vietnam B2C Ecommerce Market Share by Travel and Hospitality Sales Channel
- Market Share by Travel and Hospitality Sales Channel
- Aggregator App – Gross Merchandise Value Trend Analysis
- Direct to Consumer – Gross Merchandise Value Trend Analysis
Vietnam B2C Ecommerce Market Size and Forecast by Online Food Service Sales Channel
- Aggregator App
- Direct to Consumer
Vietnam B2C Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2017-2026)
- Website Based
- Live Streaming
Vietnam B2C Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2017-2026)
- Cross Border
- Domestic
Vietnam B2C Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2017-2026)
- Mobile
- Desktop
Vietnam B2C Ecommerce Market Size and Forecast by Operating System
- iOS/macOS
- Android
- Other Operating Systems
Vietnam B2C Ecommerce Market Size and Forecast by City
- Tier 1
- Tier 2
- Tier 3
Vietnam B2C Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2017-2026)
- Credit Card
- Debit Card
- Bank Transfer
- Prepaid Card
- Digital & Mobile Wallet
- Cash
- Other Digital Payment
Vietnam B2C Ecommerce Consumer Demographics
- Market Share by Age Group
- Market Share by Income Level
- Market Share by Gender
Companies Mentioned
- Lazada
- Mobile World Group
- Shopee
- Tiki
- Baemin
- GoJek’s Go-Food
- GrabFood
- ShopeeFood
- Agoda
- BeTaxi
- Booking.com
- Traveloka
- Trivago
For more information about this report visit https://www.researchandmarkets.com/r/5hbfo1
Media Contact:
Research and Markets
Laura Wood, Senior Manager
[email protected]
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Logo: https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg
SOURCE Research and Markets
