– Florian Huettl – CEO Opel Automobile GmbH
Exclusive insights
Digital business cards – that was in the past: LinkedIn has developed into an exciting content and discussion platform on business topics. And Opel CEO Florian Huettl gives a lot of interesting insights. Whether fuel cell technology, industry policy issues or details about new models: In videos, the Opel boss regularly takes his more than 2,000 followers on the fascinating path to a fully electric brand – authentically and approachably.
The Astra wins the “Golden Steering Wheel 2022” and Florian Huettl explains what makes the award so special. A highlight: the reasoning of the jury.
The GSe abbreviation returns as a dynamic sub-brand. The Opel CEO exclusively shows sporty details in the new Astra GSe on LinkedIn.
“A fruitful exchange,” says Florian Huettl, summing up the meeting with Transport Minister Dr. Volker Wissing. The topic: emission-free mobility.
creative community
Since 2017, Opel design chief Mark Adams has gathered an enthusiastic community around him in the visual world of Instagram. Whether design walkarounds or exclusive design sketches of new models – the almost 17,000 followers of Opel’s design channel know that there is always something special to look forward to here. Mark Adams is currently looking for new exterior and interior designers via Instagram. And Mark Adams personally accompanies the Rocks-e design contest on the channel.
– Mark Adams – VP Design
The somewhat different job advertisement: Design boss Mark Adams is looking for creative people via Instagram who support the design of Opel/Vauxhall.
“The wing signature makes them unmistakable”: Mark Adams on the design of the 18-inch alloy wheels of the new Astra GSe.
Marks Adam invites creatives to the #OpelDesignHack – and @theo_not_far_from_home turns the Rocks-e into a snowmobile.
– Harald Hamprecht – Vice President Communications
Content to the power of three
Head of Communications Harald Hamprecht uses three social media channels at the same time – and with enormous reach. On LinkedIn, the head of PR provides 16,600 followers with the latest developments relating to the company. Harald Hamprecht shares powerful photos, stories and videos on Instagram. Including private things like the jogging track along the former Opel racetrack. 4,200 people follow the Opel head of communications on Twitter – more than any other head of PR at a German automotive company.
The post on LinkedIn about the Manta GSe Elektromod collects over 50,000 views, 1,200 likes and 130 comments.
There are press articles worth reading on the Twitter channel of the Opel Head of Communications.
With 2,400 followers, Harald Hamprecht shares powerful highlights such as the Paul Pietsch Classic #Traumtour.
accompany transformation
New work, digitization, agility – the world of work is changing rapidly. And Labor Director Ralph Wangemann shows on the LinkedIn business platform the paths that Opel is taking in this transformation process. The labor director presents the concept, which combines voluntary home office with collaborative and creative workplaces. Whether it’s the software academy or modified training courses – anyone who wants to know how Opel is dealing with the upheavals in the industry will get interesting insights.
– Ralph Wangemann – Managing Director Human Resources and Labor Director
Opel’s path to becoming an electric mobility service provider is accompanied by further training opportunities for employees.
“We are proud that you have chosen Opel!” Ralph Wangemann and Florian Huettl welcome the trainees with a video message.
Voluntary home office and collaborative workplaces on site – the labor director presents future work concepts of the Rüsselsheim car manufacturer.
The Opel brand also successfully uses all important social media channels. New: the Dutch Tik Tok channel all about the Rocks-e.
YouTube
61,000 followers, 542 videos, over 24 million views
Facebook
4,447,333 followers
Twitter
active since January 2010 101,816 followers
LinkedIn
101,871 followers
Instagram
373,000 followers2,407 posts
tik tok
new in 2022, Opelrocks_nl15,000 followers
November 2022