The 3-month, forward-looking market outlook dropped to a record low, indicating dealers expect a difficult market in months ahead.
The economy and interest rates are the top two factors holding back business, putting profits under pressure while costs remain high; meanwhile, limited inventory dropped to third place.
Franchised dealers are more pessimistic this quarter about used-vehicle sales but still view the market as good, while independent dealers view the used-vehicle sales environment as poor.
ATLANTA, Dec. 7, 2022 /PRNewswire/ — U.S. automobile dealer sentiment in the fourth quarter of 2022 dropped to the lowest level since the start of the COVID-19 pandemic, according to the Cox Automotive Dealer Sentiment Index (CADSI). At 43, the current market index is below the threshold of 50, indicating that more dealers view the current auto market as weak than strong. The index is down 6 points quarter over quarter, down 17 points year over year, and well below the pre-pandemic average of 48.
The current market index peaked at 67 in Q2 2021 and has been losing momentum every quarter since. U.S. auto dealers indicate that their negative view of the market is influenced by the economy, higher interest rates and low inventory.
Cox Automotive Dealer Sentiment Index: 3-month, forward-looking market outlook drops to a record low in Q4 report.
“High interest rates and a generally slowing economy are clearly weighing heavily on U.S. auto dealers right now,” said Jonathan Smoke, Cox Automotive Chief Economist. “Dealers are normally optimistic, so the drop in the 3-month outlook to a new low in our survey history is particularly noteworthy. As the year began, dealers were telling us about one obvious problem: Inventory. Now, as 2022 comes to a close, it’s all about the economy and interest rates.”
The 3-month, forward-looking market outlook index dropped from the previous quarter and, at 41, is now at a record low and well below the 64 at the start of the year, in Q1 2022. Additionally, the economy index decreased for the second consecutive quarter to 43 in Q4, down from 45 in the prior quarter and below the positive threshold, indicating a majority of U.S. auto dealers feel the economy is weak.
Profits Under Pressure, Costs Remain High
The overall profit index saw a decline to 44, down from 50 last quarter and down significantly from 57 a year ago. However, the profit index remains higher than the average recorded in the three years prior to the COVID-19 pandemic, which was 41. The profit index continues to be driven by franchised dealers, who believe profits remain particularly strong, at 67. Independent dealers, conversely, now see profits as weak, with an index score of only 37.
In Q4 2022, the cost index – specifically the cost of running a dealership – dipped 3 points quarter over quarter to 72 and decreased 4 points from the record high level in Q2 2022. After reaching a record low in Q2 2020 of 51 at the height of the pandemic, the cost index has been steadily increasing. Overall inflation in the U.S. economy is clearly contributing to this view. The Economy is the leading concern right now, with 62% of dealers citing it as a factor holding back business, up from 53% in Q3, with Interest Rates (49%), Limited Inventory (47%), Market Conditions (46%) and Political Climate (33%) rounding out the top five.
Inventory Is Noticeably Improving, Sales Are Not
While still historically low, the new-vehicle inventory index improved for franchised dealers in the fourth quarter and is up significantly from one year ago. The index was at 14 in the fourth quarter last year, after hitting an all-time low of 13 in the prior quarter. Now at 53, the new-vehicle inventory index indicates more dealers feel their inventory is growing, not declining. Importantly, the index is above the 50 threshold for the first time since the onset of the pandemic.
The new-vehicle inventory mix index has been increasing for a year as well, but remains historically low at 41, indicating that the new-vehicle inventory mix is poor. In Q4 2019, the new-vehicle inventory mix index was 73. Overall, both new-vehicle inventory indexes continue to improve from their nadir one year ago, when inventory levels hit all-time lows at dealerships across the country.
The used-vehicle inventory index increased as well in Q4 2022 to 42, 6 points higher than the previous quarter and up 13 points year over year. Among franchised dealers, the used-vehicle inventory index improved by 14 points year over year in Q4 to reach the threshold of 50. The index for independent dealers saw a 7-point gain to 39. The used-vehicle inventory mix index slightly improved quarter over quarter and year over year at 49. Overall, franchised dealers continue to be far more positive about inventory compared to independent dealers, but, consistent with last quarter, Limited Inventory ranks as one of the top three factors holding back business for dealers in Q4.
While new-vehicle inventory sentiment improved significantly in Q4, the view of new-vehicle sales improved only slightly, increasing from 51 to 52, meaning dealers remain marginally more optimistic about the current new-vehicle sales environment. One year ago, the index score was 45, meaning that more dealers saw the market as poor versus good. The new-vehicle incentives index rose by 3 points quarter over quarter to 25 and has remained relatively stable since Q3 2021. The index reading indicates dealers view OEM incentives as small as opposed to large. For comparison, the incentive index was at 49 in Q4 2019.
On the other hand, the used-vehicle sales index declined to 42. For franchised dealers, the used-vehicle sales index decreased by 8 points to 54 in Q4 and is now 16 points below year-ago levels. For independent dealers, the index fell 3 points from the previous quarter to 38 and is down 10 points from a year ago. Overall, most dealers view used-vehicle sales as poor.
High Interest Rates and a Declining Economy Darken Market Outlook
Notably, the market outlook for the next three months decreased to an all-time low of 41 in Q4 2022, down from 44 in Q3 and 60 one year ago. The lower score indicates that more dealers feel that the outlook for the next three months is weak, not strong. In fact, the Q4 market outlook index is significantly lower for both franchised and independent dealers year over year and 4 points below the index score from Q2 2020, at the height of the global COVID-19 pandemic.
The quarter-over-quarter decrease in market outlook, however, was driven more by franchised dealers, with an 11-point drop to 48. Independent dealers’ already-gloomy outlook dropped another point quarter over quarter to 39, a year-over-year decrease of 18 points.
Overall, the Economy is now the top factor holding back business, according to the Q4 2022 CADSI. The factors saw major changes from last quarter, with the top five shifting more toward economic and financial factors. In fact, in Q4 2022, Interest Rates jumped to the 2nd position in the list. Limited Inventory was in the 3rd position, but its score dropped 9 points quarter over quarter from 56% to 47%, a sign that inventory is improving but still a concern. Market Conditions and Political Climate rounded out the top five.
Cox Automotive Dealer Sentiment Index Methodology
The Q4 2022 CADSI is based on 1,034 U.S. auto dealer respondents, comprising 604 franchised dealers and 430 independents. The survey was conducted from October 25 to November 7, 2022. Dealer responses were weighted by dealership type and sales volume to represent the national dealer population. For each aspect of the market surveyed, respondents are given an option related to strong/increasing, average/stable, or weak/decreasing, along with a “don’t know” opt-out. Indices are calculated by creating a mean score in which:
Strong/increasing answers are assigned a value of 100.
Average/stable answers are assigned a value of 50.
Weak/declining selections are assigned a value of 0.
Respondents who select “don’t know” at a particular question are removed from the related index calculation. The total metrics reported have a +/- 3.0 percent margin of error.
Download the full results of the Q4 2022 Cox Automotive Dealer Sentiment Index.
About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using vehicles easier for everyone. The global company’s more than 27,000 team members and family of brands, including Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with annual revenues of nearly $20 billion. www.coxautoinc.com
SOURCE Cox Automotive
