The Goodyear Tire & Rubber Company has appointed 15-year company veteran Christina Zamarro to the role of executive vice president and chief financial officer, reporting to Richard Kramer, chairman, chief executive officer and president. Zamarro joined Goodyear (NASDAQ: GT) in 2007 after eight years at Ford Motor Company, and has held several roles in financial strategy, treasury and investor relations for the tire company, culminating in her current role as vice president, finance and treasurer.