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Reuters

China’s BYD to launch a second new EV brand in 2023 -executive

SHANGHAI (Reuters) -China’s BYD Co will launch a new “professional and personal” electric car brand in 2023, a senior executive said on Thursday as the automaker expands its range following a year of strong sales. Brian Luo, the company’s branding assistant general manager, made the comments at a media event. The new brand will be an addition to Yangwang, a premium brand set for launch in the first quarter of 2023 that it announced last month.

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