E-scooter market size to grow by 4261.82 thousand units from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics – Technavio

NEW YORK, Jan. 18, 2023 /PRNewswire/ — The global e-scooter market size is estimated to increase by 4261.82 thousand units from 2022 to 2027. The market’s growth momentum will accelerate at a CAGR of 9.38% during the forecast period, according to Technavio – Request a sample report

Global e-scooter market – Vendor analysis

Vendor offerings –

• Bajaj Auto Ltd. – The company offers e-scooters such as Chetak.
• BMW AG – The company offers e-scooters such as CE 04.
• Bodo Vehicle Group Co. Ltd. – The company offers e-scooters such as Panther, Rank, and Cyclone.
• Electrotherm Ltd – The company offers e-scooters such as Electrotherm Yo Style ER and Yo Spark.
• For details on vendors and their offerings – Buy the report!

Vendor landscape –

The global e-scooter market is fragmented, with the presence of several vendors. A few prominent vendors that offer e-scooter in the market are Ather Energy Pvt. Ltd., Bajaj Auto Ltd., BMW AG, Bodo Vehicle Group Co. Ltd., Electrotherm Ltd, GOVECS AG, Greaves Cotton Ltd., Hero Electric Vehicles Pvt. Ltd, Honda Motor Co. Ltd, KWANG YANG MOTOR Co. Ltd., Mahindra and Mahindra Ltd., Niu Technologies, Okinawa Autotech Pvt. Ltd., Piaggio and C. Spa, Songguo New Energy Automobile Co Ltd, TVS Motor Co. Ltd., Vmoto Ltd., Yadea Group Holdings Ltd, Z Electric Vehicle Corp, and Zhejiang Luyuan Electric Vehicle Co Ltd and others.

Awareness about reducing vehicular emissions, along with the rising demand for two-wheelers, is increasing the demand for electric scooters. This is encouraging several scooter manufacturers across the world to enter the market through acquisitions, partnerships, and joint ventures. Moreover, government regulations for the adoption of EVs will encourage vendors to innovate and develop e-scooters during the forecast period, which will drive market growth. Such factors will intensify competition in the market, especially among major players.

Global e-scooter market – Customer landscape

To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global e-scooter market – Segmentation assessment

Segment overview

Technavio has segmented the market based on product (retro, standing/self-balancing, and folding) and battery type (sealed lead acid batteries and lithium-ion batteries) 

• The sealed lead acid batteries segment will grow at a significant rate during the forecast period. SLA batteries can combine hydrogen and oxygen to produce water and prevent water loss. This segment mainly caters to price-sensitive customer segments. Hence, the growth of this segment is driven by the low cost and availability of SLA batteries.

Geography overview

Based on geography, the global e-scooter market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global e-scooter market.

• APAC is estimated to account for 81% of the growth of the global market during the forecast period. Environmental concerns and the focus on reducing vehicular emissions are increasing the adoption of e-scooters. The adoption of e-scooters in Asian countries, including China, India, Indonesia, Thailand, and Vietnam, is growing. Manufacturers are launching e-scooters with advanced features, such as a smartphone connectivity suite. In addition, many governments provide subsidies and incentives for the purchase of e-scooters. These factors will drive the market’s growth in APAC during the forecast period.

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Global e-scooter market – Market dynamics

Leading drivers – The declining prices of Li-ion batteries are driving the market’s growth. The growth of the market depends significantly on the use of Li-ion batteries in vehicles. Over the past decade, the manufacturing cost of Li-ion batteries has declined rapidly, which is expected to have a positive impact on the demand for Li-ion batteries. Moreover, with increasing production scale and improvements in manufacturing efficiency, the cost of Li-ion batteries is declining, which will increase the adoption of Li-ion batteries in electric two-wheelers. These factors will fuel the market’s growth during the forecast period.

Key trends – The development of high-performance e-scooters is a key trend in the market. The decline in battery prices, low operating and maintenance costs, subsidies and incentives offered by governments, and increasing awareness about vehicular emissions are increasing the adoption of e-scooters. Two-wheeler manufacturers are investing in high-performance electric motorcycles. Mentioned below are a few initiatives by motorcycle manufacturers to develop high-performance electric motorcycles. The growing demand for e-motorcycles has propelled the above-mentioned manufacturers to invest in high-performance e-scooters.

Major challenges – The high costs and maintenance complexities of e-scooters will challenge the global e-scooter market growth. Most e-scooters have in-wheel motors, wherein the motor is fitted to the hub of the wheel. The motor, braking components, and wheel are clubbed into a single unit. This makes wheel replacement and repairs difficult, as the motor has to be removed completely while replacing the wheel or tire. Though the design of in-wheel motors is not complex, there is a high probability of potential damage to in-wheel motors while replacing the tire. In addition, there are a limited number of service centers and skilled technicians for electric two-wheelers when compared to conventional IC engine-based two-wheelers. Hence, maintenance complexities limit the adoption of electric two-wheelers with in-wheel motors. These factors will impede the growth of the global e-scooter market during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this e-scooter market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the e-scooter market between 2023 and 2027
• Precise estimation of the size of the E-scooter market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the E-scooter market across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of e-scooter market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Battery Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 (thousand units)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 (thousand units)
• Exhibit 16: Chart on Global Market- Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market- Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global e-scooter market 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on Global e-scooter market 2017 – 2021 (thousand units)

• 4.2 Battery type Segment Analysis 2017 – 2021
• Exhibit 19: Historic Market Size – Battery type Segment 2017 – 2021 (thousand units)

• 4.3 Product Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Product Segment 2017 – 2021 (thousand units)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 (thousand units)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 (thousand units)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Battery Type

• 6.1 Market segments 
• Exhibit 30: Chart on Battery Type – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Battery Type – Market share 2022-2027 (%)

• 6.2 Comparison by Battery Type 
• Exhibit 32: Chart on Comparison by Battery Type
• Exhibit 33: Data Table on Comparison by Battery Type

• 6.3 Sealed lead acid batteries – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Sealed lead acid batteries – Market size and forecast 2022-2027 (thousand units)
• Exhibit 35: Data Table on Sealed lead acid batteries – Market size and forecast 2022-2027 (thousand units)
• Exhibit 36: Chart on Sealed lead acid batteries – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Sealed lead acid batteries – Year-over-year growth 2022-2027 (%)

• 6.4 Lithium-ion batteries – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Lithium-ion batteries – Market size and forecast 2022-2027 (thousand units)
• Exhibit 39: Data Table on Lithium-ion batteries – Market size and forecast 2022-2027 (thousand units)
• Exhibit 40: Chart on Lithium-ion batteries – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Lithium-ion batteries – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Battery Type 
• Exhibit 42: Market opportunity by Battery Type (thousand units)

7 Market Segmentation by Product

• 7.1 Market segments 
• Exhibit 43: Chart on Product – Market share 2022-2027 (%)
• Exhibit 44: Data Table on Product – Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 45: Chart on Comparison by Product
• Exhibit 46: Data Table on Comparison by Product

• 7.3 Retro – Market size and forecast 2022-2027
• Exhibit 47: Chart on Retro – Market size and forecast 2022-2027 (thousand units)
• Exhibit 48: Data Table on Retro – Market size and forecast 2022-2027 (thousand units)
• Exhibit 49: Chart on Retro – Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Retro – Year-over-year growth 2022-2027 (%)

• 7.4 Standing/self-balancing – Market size and forecast 2022-2027 
• Exhibit 51: Chart on Standing/self-balancing – Market size and forecast 2022-2027 (thousand units)
• Exhibit 52: Data Table on Standing/self-balancing – Market size and forecast 2022-2027 (thousand units)
• Exhibit 53: Chart on Standing/self-balancing – Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Standing/self-balancing – Year-over-year growth 2022-2027 (%)

• 7.5 Folding – Market size and forecast 2022-2027
• Exhibit 55: Chart on Folding – Market size and forecast 2022-2027 (thousand units)
• Exhibit 56: Data Table on Folding – Market size and forecast 2022-2027 (thousand units)
• Exhibit 57: Chart on Folding – Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Folding – Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Product 
• Exhibit 59: Market opportunity by Product (thousand units)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 APAC – Market size and forecast 2022-2027
• Exhibit 65: Chart on APAC – Market size and forecast 2022-2027 (thousand units)
• Exhibit 66: Data Table on APAC – Market size and forecast 2022-2027 (thousand units)
• Exhibit 67: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.4 North America – Market size and forecast 2022-2027
• Exhibit 69: Chart on North America – Market size and forecast 2022-2027 (thousand units)
• Exhibit 70: Data Table on North America – Market size and forecast 2022-2027 (thousand units)
• Exhibit 71: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.5 Europe – Market size and forecast 2022-2027
• Exhibit 73: Chart on Europe – Market size and forecast 2022-2027 (thousand units)
• Exhibit 74: Data Table on Europe – Market size and forecast 2022-2027 (thousand units)
• Exhibit 75: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.6 South America – Market size and forecast 2022-2027
• Exhibit 77: Chart on South America – Market size and forecast 2022-2027 (thousand units)
• Exhibit 78: Data Table on South America – Market size and forecast 2022-2027 (thousand units)
• Exhibit 79: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 81: Chart on Middle East and Africa – Market size and forecast 2022-2027 (thousand units)
• Exhibit 82: Data Table on Middle East and Africa – Market size and forecast 2022-2027 (thousand units)
• Exhibit 83: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.8 China – Market size and forecast 2022-2027
• Exhibit 85: Chart on China – Market size and forecast 2022-2027 (thousand units)
• Exhibit 86: Data Table on China – Market size and forecast 2022-2027 (thousand units)
• Exhibit 87: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.9 Japan – Market size and forecast 2022-2027
• Exhibit 89: Chart on Japan – Market size and forecast 2022-2027 (thousand units)
• Exhibit 90: Data Table on Japan – Market size and forecast 2022-2027 (thousand units)
• Exhibit 91: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.10 Taiwan – Market size and forecast 2022-2027
• Exhibit 93: Chart on Taiwan – Market size and forecast 2022-2027 (thousand units)
• Exhibit 94: Data Table on Taiwan – Market size and forecast 2022-2027 (thousand units)
• Exhibit 95: Chart on Taiwan – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Taiwan – Year-over-year growth 2022-2027 (%)

• 9.11 US – Market size and forecast 2022-2027
• Exhibit 97: Chart on US – Market size and forecast 2022-2027 (thousand units)
• Exhibit 98: Data Table on US – Market size and forecast 2022-2027 (thousand units)
• Exhibit 99: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.12 France – Market size and forecast 2022-2027
• Exhibit 101: Chart on France – Market size and forecast 2022-2027 (thousand units)
• Exhibit 102: Data Table on France – Market size and forecast 2022-2027 (thousand units)
• Exhibit 103: Chart on France – Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on France – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography (thousand units)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 Bajaj Auto Ltd. 
• Exhibit 112: Bajaj Auto Ltd. – Overview
• Exhibit 113: Bajaj Auto Ltd. – Business segments
• Exhibit 114: Bajaj Auto Ltd. – Key offerings
• Exhibit 115: Bajaj Auto Ltd. – Segment focus

• 12.4 BMW AG 
• Exhibit 116: BMW AG – Overview
• Exhibit 117: BMW AG – Business segments
• Exhibit 118: BMW AG – Key offerings
• Exhibit 119: BMW AG – Segment focus

• 12.5 Bodo Vehicle Group Co. Ltd. 
• Exhibit 120: Bodo Vehicle Group Co. Ltd. – Overview
• Exhibit 121: Bodo Vehicle Group Co. Ltd. – Product / Service
• Exhibit 122: Bodo Vehicle Group Co. Ltd. – Key offerings

• 12.6 Electrotherm Ltd 
• Exhibit 123: Electrotherm Ltd – Overview
• Exhibit 124: Electrotherm Ltd – Business segments
• Exhibit 125: Electrotherm Ltd – Key offerings
• Exhibit 126: Electrotherm Ltd – Segment focus

• 12.7 Greaves Cotton Ltd. 
• Exhibit 127: Greaves Cotton Ltd. – Overview
• Exhibit 128: Greaves Cotton Ltd. – Business segments
• Exhibit 129: Greaves Cotton Ltd. – Key news
• Exhibit 130: Greaves Cotton Ltd. – Key offerings
• Exhibit 131: Greaves Cotton Ltd. – Segment focus

• 12.8 Hero Electric Vehicles Pvt. Ltd 
• Exhibit 132: Hero Electric Vehicles Pvt. Ltd – Overview
• Exhibit 133: Hero Electric Vehicles Pvt. Ltd – Business segments
• Exhibit 134: Hero Electric Vehicles Pvt. Ltd – Key offerings
• Exhibit 135: Hero Electric Vehicles Pvt. Ltd – Segment focus

• 12.9 Honda Motor Co. Ltd 
• Exhibit 136: Honda Motor Co. Ltd – Overview
• Exhibit 137: Honda Motor Co. Ltd – Business segments
• Exhibit 138: Honda Motor Co. Ltd – Key news
• Exhibit 139: Honda Motor Co. Ltd – Key offerings
• Exhibit 140: Honda Motor Co. Ltd – Segment focus

• 12.10 Mahindra and Mahindra Ltd. 
• Exhibit 141: Mahindra and Mahindra Ltd. – Overview
• Exhibit 142: Mahindra and Mahindra Ltd. – Business segments
• Exhibit 143: Mahindra and Mahindra Ltd. – Key news
• Exhibit 144: Mahindra and Mahindra Ltd. – Key offerings
• Exhibit 145: Mahindra and Mahindra Ltd. – Segment focus

• 12.11 Niu Technologies 
• Exhibit 146: Niu Technologies – Overview
• Exhibit 147: Niu Technologies – Product / Service
• Exhibit 148: Niu Technologies – Key offerings

• 12.12 Piaggio and C. Spa 
• Exhibit 149: Piaggio and C. Spa – Overview
• Exhibit 150: Piaggio and C. Spa – Business segments
• Exhibit 151: Piaggio and C. Spa – Key offerings
• Exhibit 152: Piaggio and C. Spa – Segment focus

• 12.13 Songguo New Energy Automobile Co Ltd 
• Exhibit 153: Songguo New Energy Automobile Co Ltd – Overview
• Exhibit 154: Songguo New Energy Automobile Co Ltd – Product / Service
• Exhibit 155: Songguo New Energy Automobile Co Ltd – Key offerings

• 12.14 TVS Motor Co. Ltd. 
• Exhibit 156: TVS Motor Co. Ltd. – Overview
• Exhibit 157: TVS Motor Co. Ltd. – Business segments
• Exhibit 158: TVS Motor Co. Ltd. – Key news
• Exhibit 159: TVS Motor Co. Ltd. – Key offerings
• Exhibit 160: TVS Motor Co. Ltd. – Segment focus

• 12.15 Yadea Group Holdings Ltd 
• Exhibit 161: Yadea Group Holdings Ltd – Overview
• Exhibit 162: Yadea Group Holdings Ltd – Product / Service
• Exhibit 163: Yadea Group Holdings Ltd – Key offerings

• 12.16 Z Electric Vehicle Corp 
• Exhibit 164: Z Electric Vehicle Corp – Overview
• Exhibit 165: Z Electric Vehicle Corp – Product / Service
• Exhibit 166: Z Electric Vehicle Corp – Key offerings

• 12.17 Zhejiang Luyuan Electric Vehicle Co Ltd
• Exhibit 167: Zhejiang Luyuan Electric Vehicle Co Ltd – Overview
• Exhibit 168: Zhejiang Luyuan Electric Vehicle Co Ltd – Product / Service
• Exhibit 169: Zhejiang Luyuan Electric Vehicle Co Ltd – Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 170: Inclusions checklist
• Exhibit 171: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 172: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 173: Research methodology
• Exhibit 174: Validation techniques employed for market sizing
• Exhibit 175: Information sources

• 13.5 List of abbreviations 
• Exhibit 176: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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