Thailand’s motor industry becomes a Japan-China battleground

Toyota Motor commemorated the 60th anniversary of its operations in Thailand last month with a massive ceremony held at a renovated national convention centre. The first Hilux truck, a 1970 Corolla and other Toyota models made in the country were on display for the 1,500 guests to see. “The future of Toyota and Thailand is very bright, and it’s only going to get brighter,” company president Akio Toyoda declared on stage while introducing Toyota’s first electric pick-up truck for emerging markets, to be produced in Thailand.

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