Subaru of America is a classic started-from-the-bottom-now-we’re-here story. Malcolm Bricklin of SV-1 fame approached the Japanese automaker in 1967 with the idea of importing the 360 kei car to the United States. The 360 is Subaru’s first automobile. It may not have sold well in this part of the world, but the 360 was a start, nevertheless.
And what a start. Subaru Corporation traces its roots back to 1915, the year t… (continue reading…)
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