- New all-electric Lotus Hyper-SUV – Eletre – wins prestigious award from world’s leading fashion and lifestyle publication
- GQ’s judges cited Eletre’s power, range and styling among attributes which set it apart
- Advanced ‘digital cockpit’ cabin and Lotus Hyper OS usher in new era of in-car experience
- Available in Eletre, Eletre S and Eletre R variants, flagship Eletre R is world’s fastest dual-motor electric SUV
Hethel, UK – 21 February 2023 The all-new Lotus Eletre hyper-SUV has claimed victory in GQ magazine’s Car Of The Year awards, winning the prestigious ‘SUV Of The Year’ title. Selected annually by GQ’s panel of design, lifestyle and automotive experts, the awards honour vehicles from a diverse range of categories which are ‘inspiring, interesting, have automotive integrity and get the pulse racing.’
As both the first SUV and the first production EV in Lotus’ 75-year history, the Eletre marks the start of an exciting and electrified new chapter for the business and brand. Its newcomer status proved no hindrance in a crowded field of contenders, with the Eletre seeing off stiff competition from many of the world’s well-established SUV manufacturers.
In summarising the Eletre’s winning traits, the GQ judges concluded: “The premium electric SUV sector is filling up faster than you can say ‘recession-proof’ with all the automotive big beasts vying for attention, but none have grabbed our attention like Lotus.”
Ben Payne, Chief Creative Officer, Lotus, said: “From the very first discussions about what the Eletre should be, our vision was to deliver a unique and highly desirable car that would demonstrate to the world what the EV future of Lotus would stand for. As an SUV, it will bring a completely new audience to the brand – a lifestyle customer. To be recognised for that by GQ, a globally renowned lifestyle publication, is a great honour.”
The all-new, all-electric SUV is set to hit roads later this year, with thousands of customers around the world having already placed their deposits to secure a car. Three different versions are available – Eletre, Eletre S and Eletre R – with a choice of two powertrains.
Eletre and Eletre S both feature a 603hp (450kw) single-speed unit producing 710Nm of torque to deliver a 0-62mph time of 4.5 seconds and a maximum range of 373 miles. The flagship Eletre R comes equipped with a 905hp (675kw) dual-speed set-up boasting 985Nm for 0-62mph in just 2.95 seconds, making it the world’s fastest pure electric dual-motor SUV. Maximum range for this performance-oriented variant is 304 miles, while the 112kWh battery found in all versions can be charged (10%-80%) in just 20 minutes using a rapid charger.
Inside, the Eletre’s premium cabin sets a new standard of desirability for Lotus interiors. The Eletre comes with 12-way electrically adjustable front seats, four-zone automatic climate control, Apple CarPlay/Android Auto, wireless phone charging and much more. Its advanced ‘digital cockpit’ features server-level computing power, enabling a billion-colour OLED touchscreen to display the cutting-edge Lotus Hyper OS for next-generation real-time 3D content.
Immersion is further enhanced by a 15-speaker KEF Premium Audio system. Customers can upgrade to KEF Reference, a 2,160-watt 23-speaker system with Uni-Q and 3D surround sound technology. KEF Reference also features Uni-Core, a pioneering new approach to speaker and subwoofer design, and the Eletre marks its debut in the automotive world.
The Eletre also comes with renowned immersive audio experience Dolby Atmos, a new way to enjoy music that takes listening to new heights through unparalleled depth, precision and clarity. Together, Dolby Atmos and the Eletre’s KEF speaker system combine to elevate music listening to new levels. Driver and passengers will feel like they’re sitting in the middle of the recording studio alongside the artist. The Eletre is the world’s first car to combine Dolby Atmos and KEF Audio.
In the UK the Eletre is priced from £89,500, with a standard spec including five drive modes, active air suspension, torque vectoring, matrix LED headlights, active front grille and 10-spoke 22-inch forged wheels.
Ends
Notes to Editors
For more information please contact the Lotus Communications team:
Rob Borrett, Head of Media and Launch Programmes
+44 (0) 7718 560789
Richard Yarrow, Head of News and Technology Communications
+44 (0) 7471 994525
Alastair Florance, PR Manager
+ 44 (0) 7802 918662
Samantha Thomas, PR Officer, Product Press and Digital Media
+44 (0) 7909 813785
Ramzi Atat, Head of Marketing and PR (Asia Pacific and Middle East)
+971 50 5187778
Camille Landry, Head of Marketing (Americas)
+1 737 660 6787
Diederik Reitsma, PR Manager, European Markets
diederik.reitsma@eu.lotuscars.com
+ 31 651 939 185
Aurora Yang, PR Manager (China)
+86 186 09287181
The Lotus media site – https://media.lotuscars.com – contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.
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About Lotus
Lotus Cars is based in Hethel, Norfolk, UK, and is the global HQ for sports car and hypercar manufacturing operations, Lotus Advanced Performance and the iconic 2.2-mile test track. Lotus Cars builds world-class high-performance cars, born out of legendary success on the racetrack including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 Lotus unveiled the all-new Lotus Emira, its last petrol-powered sports car and best-of-breed, and in July 2019 it launched the Evija, the world’s first all-electric British hypercar. Customer deliveries of both cars will begin during 2022. In March 2022 Lotus revealed the Eletre, the world’s first all-electric hyper-SUV. Customer deliveries will begin in 2023. The Lotus Type 135, an all-electric sports car, is currently being designed and engineered at Hethel.
Lotus Engineering provides comprehensive consultancy services to many of the world’s OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking engineering and innovative vehicle development. Its expertise extends beyond automotive; in August 2021 a Lotus Engineering-developed track bike helped Team GB’s cyclists win seven medals, including three golds, at the Tokyo Olympics. An international consultancy with offices around the world, Lotus Engineering is headquartered at the Lotus Advanced Technology Centre on the University of Warwick’s Wellesbourne Campus in the UK.
Lotus Tech is an affiliate company of Group Lotus, established as part of the Vision80 strategy established in 2018. With operational assets across China, the UK and Europe, Lotus Tech is dedicated to delivering smart lifestyle battery electric vehicles (BEVs) such as the Eletre. Lotus Tech is focused on R&D in next-generation automobility technologies such as electrification, digitalisation and more. In addition to the Lotus Eletre, Lotus Tech plans to launch further BEV models including a sports sedan (Type 133) another SUV (Type 134) and more, as Vision80 reaches maturity in 2028.
Group Lotus is either the parent company of or affiliated with the above. In 2017, Geely Holding Group, one of the fastest growing automotive group in the world, acquired a 51% stake in Group Lotus. The other 49% is owned by Etika Automotive, a Malaysian conglomerate.