NEW YORK, April 3, 2023 /PRNewswire/ — The global road logistics market size is estimated to grow by USD 782.97 billion from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 3.59% during the forecast period. APAC will account for 45% of the market growth during the forecast period. The demand for road logistics is expected to increase in developing economies such as China, India, and Indonesia during the forecast period. The per capita income over the past few years has increased due to rapid economic growth in APAC. This has led to a rise in the purchasing power of consumers and, therefore, higher sales in the e-commerce industry. This had a positive influence on the market. The high growth of LTL carriers in APAC leads to an increase in imports and exports owing to a rise in industrialization. The large automobile manufacturing industry in Japan and India offers market potential for LTL carriers. Hence, rapid economic growth will influence the growth of the market in the region positively during the forecast period. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) – Request a sample report
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- Special coverage on the Russia–Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
- Global competitiveness and key competitor positions
- Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial – buy the report!
Road Logistics Market – Segmentation Assessment
Segment Overview
Technavio has segmented the market based on application (domestic and international), type (truckload, less than truckload, parcel, and same day), and geography (APAC, North America, Europe, South America, and Middle East and Africa).
- The market growth share of the domestic segment will be significant during the forecast period. Domestic deliveries are more affordable than foreign deliveries. This fuels the expansion of the domestic segment of the global market. Local players with a large number of fleets offer competitive prices that dominate the domestic market. Moreover, major players in APAC, such as Mahindra and All Cargo, have also transitioned to an asset-light business model. They subcontract with regional transport suppliers and offer value-added services such as kitting, assembly, packing, and other crucial aspects of the market.
Insights on the market contribution of various segments, including country- and region-
wise data, historic data (2017 to 2021), and forecast market size (2023 to 2027) –
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Road Logistics Market – Market Dynamics
Key factor driving market growth
- The growing trend of outsourcing logistics services will be a major driver of the road logistics market growth during the forecast period.
- Many companies are opting to outsource road logistics services to avoid the significant cost and time investment required to build a logistics infrastructure.
- The players in the market reduce operational expenses and maintain cash flows while also achieving significant savings by avoiding expenses related to warehousing, machinery, and vehicles through this strategy.
- Third-party logistics providers offer customized services to meet the specific supply chain management needs of shippers. This allows users to partially outsource logistics requirements and focus on their core competencies.
- Hence, outsourcing is a major driver for market growth during the forecast period.
Leading trends influencing the market
- Automation in the same-day delivery market is an emerging trend in the road logistics market.
- Many players are investing in autonomous logistics to maintain profitability in a highly competitive market because logistics players offering same-day delivery services face increasing costs associated with fuel, maintenance, and labor.
- Autonomous logistics is expected to gradually start replacing manual interaction because the former provides accurate outcomes by reducing labor errors.
- Autonomous logistics reduces the duration of logistics operations by around 80%-85%. Other innovations include the evolving Internet of Things in the logistics domain that can connect anything virtually. It also assists in warehouse picking operations.
- Furthermore, the involvement of robotics in logistics operations is expected to improve the efficiency of vendors in the same-day delivery market. Hence, all these factors will boost the market growth during the forecast period.
Major challenges hindering the market growth
- Shortage of truck drivers is a primary challenge impeding the road logistics market growth.
- The global market witnesses a shortage of skilled truck drivers, which is expected to increase if various issues, such as low wages, long working hours, and implementation of electronic logging devices (ELDs), are not addressed.
- Furthermore, many truckers and logistics companies in the US have started protesting regarding the adoption of ELDs in the transportation industry.
- Manufacturers and distributors need to pay high wages to truck drivers to deliver goods on time, which increases the costs associated with road logistics.
- Moreover, the industry-wide shortage of truck drivers may result in low vehicle utilization and missed revenue opportunities. Hence, a shortage of skilled drivers is expected to limit the growth of the global market during the forecast period.
Insights on market drivers, trends, & challenges, historic period (2017 to 2021), and
forecast period (2023 to 2027) – Request a sample report!
What are the key data covered in this Road Logistics Market report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the road logistics market between 2023 and 2027
- Precise estimation of the size of the road logistics market and its contribution to the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the road logistics market across APAC, North America, Europe, South America, and Middle East and Africa
- A thorough analysis of the market’s competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of road logistics market vendors
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The road freight transport market is estimated to grow at a CAGR of 6.03% between 2022 and 2027. The size of the market is forecasted to increase by USD 130.56 billion. This report extensively covers market segmentation by vehicle type (medium, heavy commercial vehicle, and light commercial vehicle), end-user (manufacturing, automotive, consumer goods, food and beverage, and others), and geography (APAC, North America, Europe, Middle East and Africa, and South America).
The chemical logistics market is expected to increase by USD 53.66 billion from 2022 to 2027, and the market’s growth momentum will accelerate at a CAGR of 3.65%. This report extensively covers market segmentation by service (transportation, warehousing, and others), end-user (chemical industry, pharmaceutical industry, specialty chemical industry, and others), and geography (APAC, North America, Europe, Middle East and Africa, and South America).
Road Logistics Market Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.59% |
Market growth 2023-2027 |
USD 782.97 billion |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
2.53 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 45% |
Key countries |
US, China, Japan, Germany, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Acme Truck Line Inc., Agility Public Warehousing Co. K.S.C.P, ArcBest Corp, Bennett International Group LLC, C H Robinson Worldwide Inc., Deutsche Post AG, FedEx Corp., J.B. Hunt Transport Services Inc., Knight Swift Transportation Holdings Inc., Kuehne Nagel Management AG, Penske Corp., Quantix SCS Inc., RD Logistics, Ryder System Inc, Saltchuk, Schneider National Inc., United Parcel Service Inc., Werner Enterprises Inc., XPO Logistics Inc., and Yellow Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Browse for Technavio Industrials market reports
Table of contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global road logistics market 2017 – 2021
- Exhibit 18: Historic Market Size – Data Table on Global road logistics market 2017 – 2021 ($ billion)
- 4.2 By Application Segment Analysis 2017 – 2021
- Exhibit 19: Historic Market Size – By Application Segment 2017 – 2021 ($ billion)
- 4.3 By Type Segment Analysis 2017 – 2021
- Exhibit 20: Historic Market Size – By Type Segment 2017 – 2021 ($ billion)
- 4.4 Geography Segment Analysis 2017 – 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)
- 4.5 Country Segment Analysis 2017 – 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis – Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition – Five forces 2022 and 2027
6 Market Segmentation by Application
- 6.1 Market segments
- Exhibit 30: Chart on Application – Market share 2022-2027 (%)
- Exhibit 31: Data Table on Application – Market share 2022-2027 (%)
- 6.2 Comparison by Application
- Exhibit 32: Chart on Comparison by Application
- Exhibit 33: Data Table on Comparison by Application
- 6.3 Domestic – Market size and forecast 2022-2027
- Exhibit 34: Chart on Domestic – Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Domestic – Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Domestic – Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Domestic – Year-over-year growth 2022-2027 (%)
- 6.4 International – Market size and forecast 2022-2027
- Exhibit 38: Chart on International – Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on International – Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on International – Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on International – Year-over-year growth 2022-2027 (%)
- 6.5 Market opportunity by Application
- Exhibit 42: Market opportunity by Application ($ billion)
7 Market Segmentation by Type
- 7.1 Market segments
- Exhibit 43: Chart on Type – Market share 2022-2027 (%)
- Exhibit 44: Data Table on Type – Market share 2022-2027 (%)
- 7.2 Comparison by Type
- Exhibit 45: Chart on Comparison by Type
- Exhibit 46: Data Table on Comparison by Type
- 7.3 Truckload – Market size and forecast 2022-2027
- Exhibit 47: Chart on Truckload – Market size and forecast 2022-2027 ($ billion)
- Exhibit 48: Data Table on Truckload – Market size and forecast 2022-2027 ($ billion)
- Exhibit 49: Chart on Truckload – Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Truckload – Year-over-year growth 2022-2027 (%)
- 7.4 Less than truckload – Market size and forecast 2022-2027
- Exhibit 51: Chart on Less than truckload – Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Data Table on Less than truckload – Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Chart on Less than truckload – Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Less than truckload – Year-over-year growth 2022-2027 (%)
- 7.5 Parcel – Market size and forecast 2022-2027
- Exhibit 55: Chart on Parcel – Market size and forecast 2022-2027 ($ billion)
- Exhibit 56: Data Table on Parcel – Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Chart on Parcel – Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on Parcel – Year-over-year growth 2022-2027 (%)
- 7.6 Same day – Market size and forecast 2022-2027
- Exhibit 59: Chart on Same day – Market size and forecast 2022-2027 ($ billion)
- Exhibit 60: Data Table on Same day – Market size and forecast 2022-2027 ($ billion)
- Exhibit 61: Chart on Same day – Year-over-year growth 2022-2027 (%)
- Exhibit 62: Data Table on Same day – Year-over-year growth 2022-2027 (%)
- 7.7 Market opportunity by Type
- Exhibit 63: Market opportunity by Type ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 65: Chart on Market share by geography 2022-2027 (%)
- Exhibit 66: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 67: Chart on Geographic comparison
- Exhibit 68: Data Table on Geographic comparison
- 9.3 APAC – Market size and forecast 2022-2027
- Exhibit 69: Chart on APAC – Market size and forecast 2022-2027 ($ billion)
- Exhibit 70: Data Table on APAC – Market size and forecast 2022-2027 ($ billion)
- Exhibit 71: Chart on APAC – Year-over-year growth 2022-2027 (%)
- Exhibit 72: Data Table on APAC – Year-over-year growth 2022-2027 (%)
- 9.4 North America – Market size and forecast 2022-2027
- Exhibit 73: Chart on North America – Market size and forecast 2022-2027 ($ billion)
- Exhibit 74: Data Table on North America – Market size and forecast 2022-2027 ($ billion)
- Exhibit 75: Chart on North America – Year-over-year growth 2022-2027 (%)
- Exhibit 76: Data Table on North America – Year-over-year growth 2022-2027 (%)
- 9.5 Europe – Market size and forecast 2022-2027
- Exhibit 77: Chart on Europe – Market size and forecast 2022-2027 ($ billion)
- Exhibit 78: Data Table on Europe – Market size and forecast 2022-2027 ($ billion)
- Exhibit 79: Chart on Europe – Year-over-year growth 2022-2027 (%)
- Exhibit 80: Data Table on Europe – Year-over-year growth 2022-2027 (%)
- 9.6 South America – Market size and forecast 2022-2027
- Exhibit 81: Chart on South America – Market size and forecast 2022-2027 ($ billion)
- Exhibit 82: Data Table on South America – Market size and forecast 2022-2027 ($ billion)
- Exhibit 83: Chart on South America – Year-over-year growth 2022-2027 (%)
- Exhibit 84: Data Table on South America – Year-over-year growth 2022-2027 (%)
- 9.7 Middle East and Africa – Market size and forecast 2022-2027
- Exhibit 85: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
- Exhibit 86: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
- Exhibit 87: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
- Exhibit 88: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)
- 9.8 US – Market size and forecast 2022-2027
- Exhibit 89: Chart on US – Market size and forecast 2022-2027 ($ billion)
- Exhibit 90: Data Table on US – Market size and forecast 2022-2027 ($ billion)
- Exhibit 91: Chart on US – Year-over-year growth 2022-2027 (%)
- Exhibit 92: Data Table on US – Year-over-year growth 2022-2027 (%)
- 9.9 China – Market size and forecast 2022-2027
- Exhibit 93: Chart on China – Market size and forecast 2022-2027 ($ billion)
- Exhibit 94: Data Table on China – Market size and forecast 2022-2027 ($ billion)
- Exhibit 95: Chart on China – Year-over-year growth 2022-2027 (%)
- Exhibit 96: Data Table on China – Year-over-year growth 2022-2027 (%)
- 9.10 Japan – Market size and forecast 2022-2027
- Exhibit 97: Chart on Japan – Market size and forecast 2022-2027 ($ billion)
- Exhibit 98: Data Table on Japan – Market size and forecast 2022-2027 ($ billion)
- Exhibit 99: Chart on Japan – Year-over-year growth 2022-2027 (%)
- Exhibit 100: Data Table on Japan – Year-over-year growth 2022-2027 (%)
- 9.11 Germany – Market size and forecast 2022-2027
- Exhibit 101: Chart on Germany – Market size and forecast 2022-2027 ($ billion)
- Exhibit 102: Data Table on Germany – Market size and forecast 2022-2027 ($ billion)
- Exhibit 103: Chart on Germany – Year-over-year growth 2022-2027 (%)
- Exhibit 104: Data Table on Germany – Year-over-year growth 2022-2027 (%)
- 9.12 France – Market size and forecast 2022-2027
- Exhibit 105: Chart on France – Market size and forecast 2022-2027 ($ billion)
- Exhibit 106: Data Table on France – Market size and forecast 2022-2027 ($ billion)
- Exhibit 107: Chart on France – Year-over-year growth 2022-2027 (%)
- Exhibit 108: Data Table on France – Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 109: Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 110: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 112: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 113: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 114: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 115: Matrix on vendor position and classification
- 12.3 Acme Truck Line Inc.
- Exhibit 116: Acme Truck Line Inc. – Overview
- Exhibit 117: Acme Truck Line Inc. – Product / Service
- Exhibit 118: Acme Truck Line Inc. – Key offerings
- 12.4 Agility Public Warehousing Co. K.S.C.P
- Exhibit 119: Agility Public Warehousing Co. K.S.C.P – Overview
- Exhibit 120: Agility Public Warehousing Co. K.S.C.P – Business segments
- Exhibit 121: Agility Public Warehousing Co. K.S.C.P – Key news
- Exhibit 122: Agility Public Warehousing Co. K.S.C.P – Key offerings
- Exhibit 123: Agility Public Warehousing Co. K.S.C.P – Segment focus
- 12.5 ArcBest Corp
- Exhibit 124: ArcBest Corp – Overview
- Exhibit 125: ArcBest Corp – Business segments
- Exhibit 126: ArcBest Corp – Key offerings
- Exhibit 127: ArcBest Corp – Segment focus
- 12.6 Bennett International Group LLC
- Exhibit 128: Bennett International Group LLC – Overview
- Exhibit 129: Bennett International Group LLC – Product / Service
- Exhibit 130: Bennett International Group LLC – Key offerings
- 12.7 C H Robinson Worldwide Inc.
- Exhibit 131: C H Robinson Worldwide Inc. – Overview
- Exhibit 132: C H Robinson Worldwide Inc. – Business segments
- Exhibit 133: C H Robinson Worldwide Inc. – Key news
- Exhibit 134: C H Robinson Worldwide Inc. – Key offerings
- Exhibit 135: C H Robinson Worldwide Inc. – Segment focus
- 12.8 Deutsche Post AG
- Exhibit 136: Deutsche Post AG – Overview
- Exhibit 137: Deutsche Post AG – Business segments
- Exhibit 138: Deutsche Post AG – Key news
- Exhibit 139: Deutsche Post AG – Key offerings
- Exhibit 140: Deutsche Post AG – Segment focus
- 12.9 FedEx Corp.
- Exhibit 141: FedEx Corp. – Overview
- Exhibit 142: FedEx Corp. – Business segments
- Exhibit 143: FedEx Corp. – Key offerings
- Exhibit 144: FedEx Corp. – Segment focus
- 12.10 J.B. Hunt Transport Services Inc.
- Exhibit 145: J.B. Hunt Transport Services Inc. – Overview
- Exhibit 146: J.B. Hunt Transport Services Inc. – Business segments
- Exhibit 147: J.B. Hunt Transport Services Inc. – Key offerings
- Exhibit 148: J.B. Hunt Transport Services Inc. – Segment focus
- 12.11 Knight Swift Transportation Holdings Inc.
- Exhibit 149: Knight Swift Transportation Holdings Inc. – Overview
- Exhibit 150: Knight Swift Transportation Holdings Inc. – Business segments
- Exhibit 151: Knight Swift Transportation Holdings Inc. – Key news
- Exhibit 152: Knight Swift Transportation Holdings Inc. – Key offerings
- Exhibit 153: Knight Swift Transportation Holdings Inc. – Segment focus
- 12.12 Kuehne Nagel Management AG
- Exhibit 154: Kuehne Nagel Management AG – Overview
- Exhibit 155: Kuehne Nagel Management AG – Business segments
- Exhibit 156: Kuehne Nagel Management AG – Key offerings
- Exhibit 157: Kuehne Nagel Management AG – Segment focus
- 12.13 Quantix SCS Inc.
- Exhibit 158: Quantix SCS Inc. – Overview
- Exhibit 159: Quantix SCS Inc. – Product / Service
- Exhibit 160: Quantix SCS Inc. – Key offerings
- 12.14 Saltchuk
- Exhibit 161: Saltchuk – Overview
- Exhibit 162: Saltchuk – Product / Service
- Exhibit 163: Saltchuk – Key offerings
- 12.15 United Parcel Service Inc.
- Exhibit 164: United Parcel Service Inc. – Overview
- Exhibit 165: United Parcel Service Inc. – Business segments
- Exhibit 166: United Parcel Service Inc. – Key offerings
- Exhibit 167: United Parcel Service Inc. – Segment focus
- 12.16 XPO Logistics Inc.
- Exhibit 168: XPO Logistics Inc. – Overview
- Exhibit 169: XPO Logistics Inc. – Business segments
- Exhibit 170: XPO Logistics Inc. – Key offerings
- Exhibit 171: XPO Logistics Inc. – Segment focus
- 12.17 Yellow Corp.
- Exhibit 172: Yellow Corp. – Overview
- Exhibit 173: Yellow Corp. – Product / Service
- Exhibit 174: Yellow Corp. – Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 175: Inclusions checklist
- Exhibit 176: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 177: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 178: Research methodology
- Exhibit 179: Validation techniques employed for market sizing
- Exhibit 180: Information sources
- 13.5 List of abbreviations
- Exhibit 181: List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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