NEW YORK, April 10, 2023 /PRNewswire/ — The lottery market size is expected to grow by USD 182.44 billion between 2022 and 2027 accelerating at a CAGR of 6.96% during the forecast period. APAC will account for 36% of the market growth during the forecast period. Factors such as the relaxation of government regulations and the increasing disposable income of the population have been crucial in driving the growth of the regional market. The increased penetration of smartphones and the internet have further aided the growth of the lottery market in APAC. For more insights on the market share of various regions- Download a Sample Report
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Lottery Market Driver: Increasing penetration of online lottery to drive growth
The rising adoption of smartphones and the internet has increased the consumption of digital content in the last five years. This has had an impact on the lottery market landscape as well. Market players are shifting toward online platforms for virtual lotteries. The ease of access and the availability of various mobile apps and platforms have allowed customers to easily participate in online lotteries. In addition, vendors are adopting advanced technologies such as interactive bots and attractive graphics to make online lottery more appealing to customers. All these factors are increasing the participation of people in online lotteries, which is driving the growth of the market.
Lottery Market Trend: Growing use of lottery money for good causes
Several governments actively promote participation in lotteries to support noble causes. The revenue generated from such lotteries can be used for building public facilities such as educational institutions. The use of lottery money for welfare causes is expected to encourage more people to invest in lotteries. This trend will positively influence the growth of the market during the forecast period.
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Some of the key Lottery Market Players:
The lottery market is fragmented. The market is characterized by the presence of numerous players that provide similar products. This factor is making the competition more intense in the market. To maintain a competitive edge, vendors are introducing new games with different price ranges. By offering different types of games, vendors are trying to engage customers by maintaining excitement and curiosity. In addition, the growing penetration of the internet has led vendors to focus on online platforms. This has also resulted in vendors adopting different marketing strategies, such as leveraging social media platforms such as Facebook and Twitter.
Agento N.V, Arizona Lottery, Berjaya Corp. Berhad, Camelot UK Lotteries Ltd., China LotSynergy Holdings Ltd., Colorado Lottery, Florida Lottery, Gaming China, Georgia Lottery Corp., International Game Technology plc, INTRALOT SA, Jumbo Interactive Ltd., Lotto NZ, Maruhan Co. Ltd., New York State Gaming Commission, Scientific Games LLC, STRATACACHE, Tabcorp Holdings Ltd., The California State Lottery, and The Hong Kong Jockey Club are some of the key vendors covered in the report.
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Lottery Market: Segmentation Analysis
This market research report segments the lottery market by platform (offline and online), type (terminal-based games, scratch-off games, and sports lotteries), and geography (North America, APAC, Europe, South America, and Middle East and Africa).
By platform, the market growth will be significant in the offline segment during the forecast period. Vendors operating in the segment are focusing on new sales strategies and are expanding into the retail selling model by deploying slot machines and partnering with retail outlets such as supermarkets and convenience stores. This provides convenience to consumers and helps vendors increase their presence, which increases the chances of people buying lotteries. In addition, increased promotion of lotteries by governments for welfare causes will drive the growth of the segment.
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Some of the key topics covered in the report include:
Market Drivers
Market Challenges
Market Trends
Vendor Landscape
Vendors covered
Vendor classification
Market positioning of vendors
Competitive scenario
Related Reports:
The lottery market in Mexico is estimated to grow at a CAGR of 9.3% between 2022 and 2027. The size of the market is forecasted to increase by USD 3,537.24 million. The market is segmented by platform (offline and online) and type (draw-based lotteries, sports lotteries, instant lotteries, and others).
The lottery market in US is estimated to grow at a CAGR of 6.61% between 2022 and 2027. The size of the market is forecasted to increase by USD 39.39 billion. The market is segmented by type (scratch-off games, terminal-based games, and sports lotteries) and platform (traditional and online).
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Lottery Market Scope |
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Report Coverage |
Details |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.96% |
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Market growth 2023-2027 |
USD 182.44 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023 (%) |
6.56 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 36% |
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Key countries |
US, China, Italy, France, and Spain |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Agento N.V, Arizona Lottery, Berjaya Corp. Berhad, Camelot UK Lotteries Ltd., China LotSynergy Holdings Ltd., Colorado Lottery, Florida Lottery, Gaming China, Georgia Lottery Corp., International Game Technology plc, INTRALOT SA, Jumbo Interactive Ltd., Lotto NZ, Maruhan Co. Ltd., New York State Gaming Commission, Scientific Games LLC, STRATACACHE, Tabcorp Holdings Ltd., The California State Lottery, and The Hong Kong Jockey Club |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Browse through Technavio’s Consumer Discretionary Market Reports
Table of contents:
1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary – Chart on Market Overview
Exhibit 02: Executive Summary – Data Table on Market Overview
Exhibit 03: Executive Summary – Chart on Global Market Characteristics
Exhibit 04: Executive Summary – Chart on Market by Geography
Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
Exhibit 07: Executive Summary – Chart on Incremental Growth
Exhibit 08: Executive Summary – Data Table on Incremental Growth
Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 Global lottery market 2017 – 2021
Exhibit 18: Historic Market Size – Data Table on Global lottery market 2017 – 2021 ($ billion)
4.2 Platform Segment Analysis 2017 – 2021
Exhibit 19: Historic Market Size – Platform Segment 2017 – 2021 ($ billion)
4.3 Type Segment Analysis 2017 – 2021
Exhibit 20: Historic Market Size – Type Segment 2017 – 2021 ($ billion)
4.4 Geography Segment Analysis 2017 – 2021
Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)
4.5 Country Segment Analysis 2017 – 2021
Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Exhibit 23: Five forces analysis – Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition – Five forces 2022 and 2027
6 Market Segmentation by Platform
6.1 Market segments
Exhibit 30: Chart on Platform – Market share 2022-2027 (%)
Exhibit 31: Data Table on Platform – Market share 2022-2027 (%)
6.2 Comparison by Platform
Exhibit 32: Chart on Comparison by Platform
Exhibit 33: Data Table on Comparison by Platform
6.3 Offline – Market size and forecast 2022-2027
Exhibit 34: Chart on Offline – Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Offline – Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Offline – Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Offline – Year-over-year growth 2022-2027 (%)
6.4 Online – Market size and forecast 2022-2027
Exhibit 38: Chart on Online – Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on Online – Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on Online – Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Online – Year-over-year growth 2022-2027 (%)
6.5 Market opportunity by Platform
Exhibit 42: Market opportunity by Platform ($ billion)
Exhibit 43: Data Table on Market opportunity by Platform ($ billion)
7 Market Segmentation by Type
7.1 Market segments
Exhibit 44: Chart on Type – Market share 2022-2027 (%)
Exhibit 45: Data Table on Type – Market share 2022-2027 (%)
7.2 Comparison by Type
Exhibit 46: Chart on Comparison by Type
Exhibit 47: Data Table on Comparison by Type
7.3 Terminal-based games – Market size and forecast 2022-2027
Exhibit 48: Chart on Terminal-based games – Market size and forecast 2022-2027 ($ billion)
Exhibit 49: Data Table on Terminal-based games – Market size and forecast 2022-2027 ($ billion)
Exhibit 50: Chart on Terminal-based games – Year-over-year growth 2022-2027 (%)
Exhibit 51: Data Table on Terminal-based games – Year-over-year growth 2022-2027 (%)
7.4 Scratch-off games – Market size and forecast 2022-2027
Exhibit 52: Chart on Scratch-off games – Market size and forecast 2022-2027 ($ billion)
Exhibit 53: Data Table on Scratch-off games – Market size and forecast 2022-2027 ($ billion)
Exhibit 54: Chart on Scratch-off games – Year-over-year growth 2022-2027 (%)
Exhibit 55: Data Table on Scratch-off games – Year-over-year growth 2022-2027 (%)
7.5 Sports lotteries – Market size and forecast 2022-2027
Exhibit 56: Chart on Sports lotteries – Market size and forecast 2022-2027 ($ billion)
Exhibit 57: Data Table on Sports lotteries – Market size and forecast 2022-2027 ($ billion)
Exhibit 58: Chart on Sports lotteries – Year-over-year growth 2022-2027 (%)
Exhibit 59: Data Table on Sports lotteries – Year-over-year growth 2022-2027 (%)
7.6 Market opportunity by Type
Exhibit 60: Market opportunity by Type ($ billion)
Exhibit 61: Data Table on Market opportunity by Type ($ billion)
8 Customer Landscape
8.1 Customer landscape overview
Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Exhibit 63: Chart on Market share by geography 2022-2027 (%)
Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
9.2 Geographic comparison
Exhibit 65: Chart on Geographic comparison
Exhibit 66: Data Table on Geographic comparison
9.3 North America – Market size and forecast 2022-2027
Exhibit 67: Chart on North America – Market size and forecast 2022-2027 ($ billion)
Exhibit 68: Data Table on North America – Market size and forecast 2022-2027 ($ billion)
Exhibit 69: Chart on North America – Year-over-year growth 2022-2027 (%)
Exhibit 70: Data Table on North America – Year-over-year growth 2022-2027 (%)
9.4 APAC – Market size and forecast 2022-2027
Exhibit 71: Chart on APAC – Market size and forecast 2022-2027 ($ billion)
Exhibit 72: Data Table on APAC – Market size and forecast 2022-2027 ($ billion)
Exhibit 73: Chart on APAC – Year-over-year growth 2022-2027 (%)
Exhibit 74: Data Table on APAC – Year-over-year growth 2022-2027 (%)
9.5 Europe – Market size and forecast 2022-2027
Exhibit 75: Chart on Europe – Market size and forecast 2022-2027 ($ billion)
Exhibit 76: Data Table on Europe – Market size and forecast 2022-2027 ($ billion)
Exhibit 77: Chart on Europe – Year-over-year growth 2022-2027 (%)
Exhibit 78: Data Table on Europe – Year-over-year growth 2022-2027 (%)
9.6 South America – Market size and forecast 2022-2027
Exhibit 79: Chart on South America – Market size and forecast 2022-2027 ($ billion)
Exhibit 80: Data Table on South America – Market size and forecast 2022-2027 ($ billion)
Exhibit 81: Chart on South America – Year-over-year growth 2022-2027 (%)
Exhibit 82: Data Table on South America – Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa – Market size and forecast 2022-2027
Exhibit 83: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
Exhibit 84: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
Exhibit 85: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
Exhibit 86: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)
9.8 US – Market size and forecast 2022-2027
Exhibit 87: Chart on US – Market size and forecast 2022-2027 ($ billion)
Exhibit 88: Data Table on US – Market size and forecast 2022-2027 ($ billion)
Exhibit 89: Chart on US – Year-over-year growth 2022-2027 (%)
Exhibit 90: Data Table on US – Year-over-year growth 2022-2027 (%)
9.9 China – Market size and forecast 2022-2027
Exhibit 91: Chart on China – Market size and forecast 2022-2027 ($ billion)
Exhibit 92: Data Table on China – Market size and forecast 2022-2027 ($ billion)
Exhibit 93: Chart on China – Year-over-year growth 2022-2027 (%)
Exhibit 94: Data Table on China – Year-over-year growth 2022-2027 (%)
9.10 Italy – Market size and forecast 2022-2027
Exhibit 95: Chart on Italy – Market size and forecast 2022-2027 ($ billion)
Exhibit 96: Data Table on Italy – Market size and forecast 2022-2027 ($ billion)
Exhibit 97: Chart on Italy – Year-over-year growth 2022-2027 (%)
Exhibit 98: Data Table on Italy – Year-over-year growth 2022-2027 (%)
9.11 France – Market size and forecast 2022-2027
Exhibit 99: Chart on France – Market size and forecast 2022-2027 ($ billion)
Exhibit 100: Data Table on France – Market size and forecast 2022-2027 ($ billion)
Exhibit 101: Chart on France – Year-over-year growth 2022-2027 (%)
Exhibit 102: Data Table on France – Year-over-year growth 2022-2027 (%)
9.12 Spain – Market size and forecast 2022-2027
Exhibit 103: Chart on Spain – Market size and forecast 2022-2027 ($ billion)
Exhibit 104: Data Table on Spain – Market size and forecast 2022-2027 ($ billion)
Exhibit 105: Chart on Spain – Year-over-year growth 2022-2027 (%)
Exhibit 106: Data Table on Spain – Year-over-year growth 2022-2027 (%)
9.13 Market opportunity by geography
Exhibit 107: Market opportunity by geography ($ billion)
Exhibit 108: Data Tables on Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 109: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 111: Overview on factors of disruption
11.4 Industry risks
Exhibit 112: Impact of key risks on business
12 Vendor Analysis
12.1 Vendors covered
Exhibit 113: Vendors covered
12.2 Market positioning of vendors
Exhibit 114: Matrix on vendor position and classification
12.3 Agento N.V
Exhibit 115: Agento N.V – Overview
Exhibit 116: Agento N.V – Product / Service
Exhibit 117: Agento N.V – Key offerings
12.4 Berjaya Corp. Berhad
Exhibit 118: Berjaya Corp. Berhad – Overview
Exhibit 119: Berjaya Corp. Berhad – Product / Service
Exhibit 120: Berjaya Corp. Berhad – Key offerings
12.5 Camelot UK Lotteries Ltd.
Exhibit 121: Camelot UK Lotteries Ltd. – Overview
Exhibit 122: Camelot UK Lotteries Ltd. – Product / Service
Exhibit 123: Camelot UK Lotteries Ltd. – Key offerings
12.6 China LotSynergy Holdings Ltd.
Exhibit 124: China LotSynergy Holdings Ltd. – Overview
Exhibit 125: China LotSynergy Holdings Ltd. – Product / Service
Exhibit 126: China LotSynergy Holdings Ltd. – Key offerings
12.7 Colorado Lottery
Exhibit 127: Colorado Lottery – Overview
Exhibit 128: Colorado Lottery – Product / Service
Exhibit 129: Colorado Lottery – Key offerings
12.8 Florida Lottery
Exhibit 130: Florida Lottery – Overview
Exhibit 131: Florida Lottery – Product / Service
Exhibit 132: Florida Lottery – Key offerings
12.9 Georgia Lottery Corp.
Exhibit 133: Georgia Lottery Corp. – Overview
Exhibit 134: Georgia Lottery Corp. – Product / Service
Exhibit 135: Georgia Lottery Corp. – Key offerings
12.10 International Game Technology plc
Exhibit 136: International Game Technology plc – Overview
Exhibit 137: International Game Technology plc – Business segments
Exhibit 138: International Game Technology plc – Key offerings
Exhibit 139: International Game Technology plc – Segment focus
12.11 INTRALOT SA
Exhibit 140: INTRALOT SA – Overview
Exhibit 141: INTRALOT SA – Business segments
Exhibit 142: INTRALOT SA – Key offerings
Exhibit 143: INTRALOT SA – Segment focus
12.12 Lotto NZ
Exhibit 144: Lotto NZ – Overview
Exhibit 145: Lotto NZ – Product / Service
Exhibit 146: Lotto NZ – Key offerings
12.13 New York State Gaming Commission
Exhibit 147: New York State Gaming Commission – Overview
Exhibit 148: New York State Gaming Commission – Product / Service
Exhibit 149: New York State Gaming Commission – Key offerings
12.14 Scientific Games LLC
Exhibit 150: Scientific Games LLC – Overview
Exhibit 151: Scientific Games LLC – Business segments
Exhibit 152: Scientific Games LLC – Key offerings
Exhibit 153: Scientific Games LLC – Segment focus
12.15 STRATACACHE
Exhibit 154: STRATACACHE – Overview
Exhibit 155: STRATACACHE – Product / Service
Exhibit 156: STRATACACHE – Key offerings
12.16 The California State Lottery
Exhibit 157: The California State Lottery – Overview
Exhibit 158: The California State Lottery – Product / Service
Exhibit 159: The California State Lottery – Key offerings
12.17 The Hong Kong Jockey Club
Exhibit 160: The Hong Kong Jockey Club – Overview
Exhibit 161: The Hong Kong Jockey Club – Product / Service
Exhibit 162: The Hong Kong Jockey Club – Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 163: Inclusions checklist
Exhibit 164: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 165: Currency conversion rates for US$
13.4 Research methodology
Exhibit 166: Research methodology
Exhibit 167: Validation techniques employed for market sizing
Exhibit 168: Information sources
13.5 List of abbreviations
Exhibit 169: List of abbreviations
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