JLR’s Reimagine strategy is delivering a sustainability-rich vision of modern luxury by design.
We are transforming our business to become carbon net zero across our supply chain, products, and operations by 2039. We have set a roadmap to reduce emissions across our own operations and value chains by 2030 through approved, science-based targets. Electrification is central to this strategy and before the end of the decade our Range Rover, Discovery, Defender collections will each have a pure electric model, while Jaguar will be entirely electric.
At heart we are a British company, with two design and engineering sites, three vehicle manufacturing facilities, an engine manufacturing centre, and a battery assembly centre in the UK. We also have vehicle plants in China, Brazil, India, Austria, and Slovakia, as well as JLR is a wholly owned subsidiary of Tata Motors Limited, part of Tata Sons.
Open Innovation Partners
Plug and Play UK
JLR is a founding member of the Plug and Play UK Mobility programme, which has fostered important connections with over 500 start-ups. Plug and Play is a global innovation platform connecting startups, corporations, venture capital firms, universities, and government agencies.
The global platform offers corporate innovation programmes helping corporate partners in every stage of their innovation journey, from education to execution. Plug and Play also organizes startup acceleration programs and have built an in-house VC to drive innovation across multiple industries where they’ve invested in hundreds of successful companies, including Dropbox, Guardant Health, Honey, Lending Club, N26, PayPal, and Rappi. For more information, visit https://www.plugandplaytechcenter.com
InMotion Ventures, JLR’s corporate venture capital arm, is an essential piece of the company’s Open Innovation ecosystem. The fund invests globally, from Seed to Series B, across seven high-impact strategic verticals. Since the launch of Open Innovation programme in April 2022, In Motion has invested in seven companies, many of which are focused on providing more sustainable products and services. Notable past investments include Lyft (exited in 2019) and:
- Gen Phoenix uses post-industrial and post-consumer waste, leather offcuts, and plant-based feedstock to create sustainable and luxury next-gen materials
- Envisics specialises in the development and global supply of holographic technologies to automotive Tier 1s and OEMs, with a primary focus on augmented reality heads up displays
- Circulor has developed a supply chain visibility platform for tracing commodities from extraction to finished product, supporting manufacturers with their sustainability and due diligence goals
- Carmoola has developed a next generation, mobile first vehicle finance solution. They allow buyers to understand what they can afford before beginning their search, and approves finance in minutes
- Bumper enables customers to spread the cost of car repairs by offering interest-free, flexible payments to help drivers better afford necessary repairs and maintenance
- Ascend Elements is a battery recycling company transforming the lithium-ion supply chain. Their process takes used batteries from OEMs and reduces it to create new cathode materials
- Zeelo is the smart bus platform for organizations, providing flexible turn-key and plug-in transportation programs for commuting, shuttles and school runs.
InMotion Venture Studio is a venture development studio that builds new business and services to support and accelerate the delivery of the Jaguar Land Rover Reimagine strategy.
Cubo: Latin America Open Innovation accelerator Cubo, Brazilian Bank Itau’s incubator company, is a major player in innovation in the region. Located in São Paulo, it currently hosts hundreds of start-ups covering several industries like fintech, agribusiness, healthcare and retail. JLR plays a key role in Cubo’s newly created Smart Mobility Hub, to spearhead innovations for the automotive sector.
Firjan is a private network of non-profit organisations that promotes business competitiveness, education, and quality of life in the state of Rio de Janeiro. With a 10,000-strong network of enterprise members, Firjan works closely with JLR to connect start-ups who are developing advanced automotive manufacturing processes and provide access to advanced laboratories for R&D programmes.
Tata Consultancy Services (TCS) is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 55 years. Its consulting-led, cognitive powered, portfolio of business, technology and engineering services and solutions is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development.
TCS has more than 40 research and innovation centres across the world. TCS COIN™ brings together a network of experts from the start-up, research, academics, and corporate worlds to work on collaborative innovations for TCS’ Fortune 1,000 customers. It currently includes over 100 academic and 2,750 start-up partners.
Present in Israel since 2005, TCS helps some of the largest organisations in the region define the blueprint for their business transformation, innovate and adopt new technologies to improve operational resilience, embrace new business models, and enhance customer experience.