The Anime Market size is set to grow by USD 10,518.98 million from 2022-2027. The continuous rollout of high-speed Internet to boost the market growth- Technavio

NEW YORK, June 28, 2023 /PRNewswire/ — The anime market size is estimated to grow by USD 10,518.98 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 7.53% during the forecast period, with progressing growth momentum. For more insights on the historical (2017 to 2021) and forecast market size (2023 to 2027) – Request a sample report

What’s New?

• Special coverage on the Russia–Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession 
• Global competitiveness and key competitor positions 
• Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial  – buy the report!

Anime Market – Segmentation Assessment

Segment Overview

Technavio has segmented the market based on content type (shows or series, movie, music, and live entertainment), and type (merchandising, theatrical, internet, and others).

• The market share growth by the shows or series segment will be significant during the forecast period. This segment can be referred to as the content where an anime movie is telecasted across several episodes. The huge demand for OTT services globally is encouraging other service providers to give discounts on their services. Furthermore, many big filmmakers are producing big-budget movies and releasing them on OTT platforms. The existing service providers are upgrading their offerings and increasing investments in producing better content to attract more customers and gain a larger market share.

Geography Overview

By geography, the anime market is segmented into APAC, Europe, North America, South America, Middle East, and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global anime market.

• APAC is projected to contribute 75% of market growth by 2023. The primary factor for the market growth in this region is the low labor cost.  The major activities that are outsourced to APAC are Layout preparation, painting, inking, and compositing. Many companies from Europe and the US are investing in the region. The leading countries in the region are Japan, South Korea, and China. Hence, these factors are expected to drive the growth of the anime market during the forecast period.

Insights on the market contribution of various segments, including country and region wise historic data (2017 to 2021), and forecast market size (2023 to 2027) – Download a Sample Report

Anime Market – Market Dynamics

Key Drivers

• The continuous increase of high-speed Internet is driving the popularity of anime video games, which is the key factor driving the anime market growth.
• The use of smartphones in 2021 was approximately 66% of the world’s population and is expected to increase in the coming years.
• Such an increase in the use of smartphones will increase the demand for high-speed internet to stream online content without any interruptions.
• In addition, the increase in high investments in fifth-generation (5G) networks is attracting many customers.
• For example, in March 2021, OnePlus launched 5G-enabled smartphones.
• Hence, these factors are expected to the growth of the market during the forecast period.

Major Trends

• Growing advanced technologies like artificial intelligence (AI) and blockchain are driving the growth of the anime market.
• The production of character-based shots is highly improved using AI technology.
• This technology automates camera tracking, simulation, motion capturing, rendering, character animation, and /or image processing.
• Furthermore, another technology blockchain is also getting popular in the anime market.
• This helps artists to raise money and turn their illustrations into genuine work.
• Hence, these advanced technologies are expected to drive market growth during the forecast period.

Significant challenges

• The lack of skilled professionals in the anime industry is a significant challenge impeding the anime market growth.
• The primary factor is retaining employees in the post-production process, which affects the companies’ financials.
• Furthermore, the number of potential candidates in the market is decreasing due to a lack of technical skills and creative abilities.
• As a result, anime studios and post-production companies are facing challenges to afford suitable artists for jobs.
• The number of animator job vacancies is increasing as the market is growing.
• Hence, these factors are expected to restrict the market growth during the forecast period.

Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021), and forecast period(2023 to 2027)- Request a sample report!

What are the key data covered in this anime market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the anime market between 2023 and 2027
• Precise estimation of the size of the anime market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the anime market across APAC, Europe, North America, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of anime market vendors.

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Table of content

1 Executive Summary

• 1.1 Market Overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Content Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global anime market 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on Global anime market 2017 – 2021 ($ million)

• 4.2 Content type Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – Content type Segment 2017 – 2021 ($ million)

• 4.3 Type Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Type Segment 2017 – 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Content Type

• 6.1 Market segments
• Exhibit 30: Chart on Content Type – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Content Type – Market share 2022-2027 (%)

• 6.2 Comparison by Content Type 
• Exhibit 32: Chart on Comparison by Content Type
• Exhibit 33: Data Table on Comparison by Content Type

• 6.3 Shows or series – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Shows or series – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Shows or series – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Shows or series – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Shows or series – Year-over-year growth 2022-2027 (%)

• 6.4 Movie – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Movie – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Movie – Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Movie – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Movie – Year-over-year growth 2022-2027 (%)

• 6.5 Music – Market size and forecast 2022-2027 
• Exhibit 42: Chart on Music – Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Music – Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Music – Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Music – Year-over-year growth 2022-2027 (%)

• 6.6 Live entertainment – Market size and forecast 2022-2027 
• Exhibit 46: Chart on Live entertainment – Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Live entertainment – Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Live entertainment – Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Live entertainment – Year-over-year growth 2022-2027 (%)

• 6.7 Market opportunity by Content Type 
• Exhibit 50: Market opportunity by Content Type ($ million)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 51: Chart on Type – Market share 2022-2027 (%)
• Exhibit 52: Data Table on Type – Market share 2022-2027 (%)

• 7.2 Comparison by Type
• Exhibit 53: Chart on Comparison by Type
• Exhibit 54: Data Table on Comparison by Type

• 7.3 Merchandising – Market size and forecast 2022-2027 
• Exhibit 55: Chart on Merchandising – Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Merchandising – Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Merchandising – Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Merchandising – Year-over-year growth 2022-2027 (%)

• 7.4 Theatrical – Market size and forecast 2022-2027 
• Exhibit 59: Chart on Theatrical – Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Theatrical – Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Theatrical – Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Theatrical – Year-over-year growth 2022-2027 (%)

• 7.5 Internet – Market size and forecast 2022-2027 
• Exhibit 63: Chart on Internet – Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on Internet – Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on Internet – Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Internet – Year-over-year growth 2022-2027 (%)

• 7.6 Others – Market size and forecast 2022-2027 
• Exhibit 67: Chart on Others – Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on Others – Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on Others – Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Others – Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Type 
• Exhibit 71: Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 73: Chart on Market share by geography 2022-2027 (%)
• Exhibit 74: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 75: Chart on Geographic comparison
• Exhibit 76: Data Table on Geographic comparison

• 9.3 APAC – Market size and forecast 2022-2027 
• Exhibit 77: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.4 Europe – Market size and forecast 2022-2027 
• Exhibit 81: Chart on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.5 North America – Market size and forecast 2022-2027 
• Exhibit 85: Chart on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.6 South America – Market size and forecast 2022-2027 
• Exhibit 89: Chart on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 93: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.8 Japan – Market size and forecast 2022-2027 
• Exhibit 97: Chart on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027 
• Exhibit 101: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 US – Market size and forecast 2022-2027 
• Exhibit 105: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.11 India – Market size and forecast 2022-2027 
• Exhibit 109: Chart on India – Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Data Table on India – Market size and forecast 2022-2027 ($ million)
• Exhibit 111: Chart on India – Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on India – Year-over-year growth 2022-2027 (%)

• 9.12 UK – Market size and forecast 2022-2027 
• Exhibit 113: Chart on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 114: Data Table on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 115: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 116: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 117: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 118: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 119: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 120: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 121: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 122: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 123: Matrix on vendor position and classification

• 12.3 Bandai Namco Filmworks Inc. 
• Exhibit 124: Bandai Namco Filmworks Inc. – Overview
• Exhibit 125: Bandai Namco Filmworks Inc. – Product / Service
• Exhibit 126: Bandai Namco Filmworks Inc. – Key offerings

• 12.4 Bones Inc.
• Exhibit 127: Bones Inc. – Overview
• Exhibit 128: Bones Inc. – Product / Service
• Exhibit 129: Bones Inc. – Key offerings

• 12.5 Discotek Media
• Exhibit 130: Discotek Media – Overview
• Exhibit 131: Discotek Media – Product / Service
• Exhibit 132: Discotek Media – Key offerings

• 12.6 Kyoto Animation Co. Ltd. 
• Exhibit 133: Kyoto Animation Co. Ltd. – Overview
• Exhibit 134: Kyoto Animation Co. Ltd. – Product / Service
• Exhibit 135: Kyoto Animation Co. Ltd. – Key offerings

• 12.7 PA Works Co. Ltd.
• Exhibit 136: PA Works Co. Ltd. – Overview
• Exhibit 137: PA Works Co. Ltd. – Product / Service
• Exhibit 138: PA Works Co. Ltd. – Key offerings

• 12.8 Pierrot Co. Ltd.
• Exhibit 139: Pierrot Co. Ltd. – Overview
• Exhibit 140: Pierrot Co. Ltd. – Product / Service
• Exhibit 141: Pierrot Co. Ltd. – Key news
• Exhibit 142: Pierrot Co. Ltd. – Key offerings

• 12.9 Production IG Inc.
• Exhibit 143: Production IG Inc. – Overview
• Exhibit 144: Production IG Inc. – Product / Service
• Exhibit 145: Production IG Inc. – Key offerings

• 12.10 Sony Group Corp.
• Exhibit 146: Sony Group Corp. – Overview
• Exhibit 147: Sony Group Corp. – Business segments
• Exhibit 148: Sony Group Corp. – Key news
• Exhibit 149: Sony Group Corp. – Key offerings
• Exhibit 150: Sony Group Corp. – Segment focus

• 12.11 The Walt Disney Co.
• Exhibit 151: The Walt Disney Co. – Overview
• Exhibit 152: The Walt Disney Co. – Business segments
• Exhibit 153: The Walt Disney Co. – Key offerings
• Exhibit 154: The Walt Disney Co. – Segment focus

• 12.12 TOEI ANIMATION Co. Ltd. 
• Exhibit 155: TOEI ANIMATION Co. Ltd. – Overview
• Exhibit 156: TOEI ANIMATION Co. Ltd. – Business segments
• Exhibit 157: TOEI ANIMATION Co. Ltd. – Key offerings
• Exhibit 158: TOEI ANIMATION Co. Ltd. – Segment focus

• 12.13 VIZ Media LLC
• Exhibit 159: VIZ Media LLC – Overview
• Exhibit 160: VIZ Media LLC – Product / Service
• Exhibit 161: VIZ Media LLC – Key offerings

• 12.14 Zerochan
• Exhibit 162: Zerochan – Overview
• Exhibit 163: Zerochan – Product / Service
• Exhibit 164: Zerochan – Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 165: Inclusions checklist
• Exhibit 166: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 167: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 168: Research methodology
• Exhibit 169: Validation techniques employed for market sizing
• Exhibit 170: Information sources

• 13.5 List of abbreviations
• Exhibit 171: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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