- First UK customers get behind the wheel of Eletre, the much-anticipated all-electric hyper-SUV from Lotus
- Test drive event was held in conjunction with the Goodwood Festival of Speed
- Visit www.lotuscars.com and register to be kept informed of further UK test drives
Hethel, UK – 14 July 2023 Lotus has held its first ever UK test drives for its hyper-SUV – the Lotus Eletre – at the Goodwood Motor Circuit yesterday.
Potential customers were able to experience the hyper-SUV’s exceptional performance and immersive digital cockpit, as part of a new electric vehicle experience staged in conjunction with the Festival of Speed.
Initial feedback on the Eletre was overwhelmingly positive, with drivers praising the car’s seamless and swift acceleration, precise handling and dynamic capabilities. Their comments mirror those of global motoring media, who published their first reviews of the luxury SUV earlier this week.
Mr M, who has an Eletre R on order commented: “The luxury interior is astounding; the whole cabin is incredible. The driving experience is so light and responsive with brilliant visibility, it really clings to the road. Instant acceleration, super luxury, enjoyment personified. I can’t wait for my Eletre R to arrive.”
Ms T said, “Driving the Eletre was top of my list today, I visited one of the Eletre presentations at the end of last year, but I have to say driving it has really made up my mind. Well done Lotus!”
Mr A commented, “I am blown-away by the car! The sound system is mind-blowing and the drive experience was excellent!”
Mr & Ms said, “We absolutely loved the Eletre and we’re delighted we’ve had the chance to drive it today. The car was more than we could have hoped for. It has that Lotus spirit and it’s exciting to drive.”
The Lotus Eletre is the first of a new breed of pure electric performance SUVs. It takes the core principles and Lotus DNA from 75 years of sports car design and engineering, evolving them into a desirable lifestyle vehicle.
It is aimed at a new generation of Lotus customers; those who value the world-class dynamic performance and striking design which have always been part of the Lotus experience, and who also need a practical, versatile and spacious family-focused vehicle – one that is packed with the latest digital technology to make their driving life safer and more convenient.
The Eletre is a true Lotus. It takes the heart and soul of the latest Lotus sports car, the Emira, and the revolutionary aerodynamics of the all-electric Evija hypercar and reinterprets them as a hyper-SUV. It delivers class-leading ride and handling, steering and aero performance – areas of automotive design and engineering where Lotus has both pioneered and dominated throughout its 75-year history in road and race cars. It is also the epitome of beautiful design, efficient and elegant engineering solutions, advanced materials, innovation and ingenuity.
First customer deliveries of the hyper-SUV are expected in the coming months. Sign up now to experience the critically acclaimed Lotus Eletre via: https://www.lotuscars.com/en-GB/eletre/newsletter-sign-up
Ends
Notes to Editors
For more information please contact the Lotus Communications team:
Rob Borrett, Head of Media and Launch Programmes
+44 (0) 7718 560789
Richard Yarrow, Head of News and Technology Communications
+44 (0) 7471 994525
Alastair Florance, PR Manager
+ 44 (0) 7802 918662
Ramzi Atat, Head of Marketing and PR (Asia Pacific and Middle East)
+971 50 5187778
Vanessa Meier, PR Manager (Americas)
+1 734 6087769
Diederik Reitsma, PR Manager, European Markets
diederik.reitsma@eu.lotuscars.com
+ 31 651 939 185
Jessica Liu, Director (China)
+86 186 09287181
The Lotus media site – https://media.lotuscars.com – contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.
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About Lotus
Lotus Cars is based in Hethel, Norfolk, UK, and is the global HQ for sports car and hypercar manufacturing operations, Lotus Advanced Performance and the iconic 2.2-mile test track. Lotus Cars builds world-class high-performance cars, born out of legendary success on the racetrack including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 Lotus unveiled the all-new Lotus Emira, its last petrol-powered sports car and best-of-breed, and in July 2019 it launched the Evija, the world’s first all-electric British hypercar. Customer deliveries of both cars will begin during 2022. In March 2022 Lotus revealed the Eletre, the world’s first all-electric hyper-SUV. Customer deliveries will begin in 2023. The Lotus Type 135, an all-electric sports car, is currently being designed and engineered at Hethel.
Lotus Engineering provides comprehensive consultancy services to many of the world’s OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking engineering and innovative vehicle development. Its expertise extends beyond automotive; in August 2021 a Lotus Engineering-developed track bike helped Team GB’s cyclists win seven medals, including three golds, at the Tokyo Olympics. An international consultancy with offices around the world, Lotus Engineering is headquartered at the Lotus Advanced Technology Centre on the University of Warwick’s Wellesbourne Campus in the UK.
Lotus Tech is an affiliate company of Group Lotus, established as part of the Vision80 strategy established in 2018. With operational assets across China, the UK and Europe, Lotus Tech is dedicated to delivering smart lifestyle battery electric vehicles (BEVs) such as the Eletre. Lotus Tech is focused on R&D in next-generation automobility technologies such as electrification, digitalisation and more. In addition to the Lotus Eletre, Lotus Tech plans to launch further BEV models including a sports sedan (Type 133) another SUV (Type 134) and more, as Vision80 reaches maturity in 2028.
Group Lotus is either the parent company of or affiliated with the above. In 2017, Geely Holding Group, one of the fastest growing automotive group in the world, acquired a 51% stake in Group Lotus. The other 49% is owned by Etika Automotive, a Malaysian conglomerate.