NEW YORK, July 19, 2023 /PRNewswire/ — The vacation rental market in Europe size is estimated to grow by USD 29.23 billion from 2021 to 2026 at a CAGR of 8.18%, according to Technavio. The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market’s competitive landscape and offers information on several market vendors including 9flats.com PTE Ltd., Agoda Co. Pte. Ltd., Airbnb Inc., Booking Holdings Inc., Casamundo GmbH, Clickstay Ltd., Expedia Inc., FlipKey, Holiday Lettings, HomeToGo GmbH, Hotels.com, HOUSETRIP LTD., KASA Hotel Collection, KAYAK Software Corp, RedAwning.com Inc., Sonder Holdings Inc., TripAdvisor LLC, Vacasa LLC, and Vrbo.
Technavio has announced its latest market research report titled Vacation Rental Market in Europe 2022-2026
Vacation Rental Market in Europe Insights –
Vendors: 15+, Including 9flats.com PTE Ltd., Agoda Co. Pte. Ltd., Airbnb Inc., Booking Holdings Inc., Casamundo GmbH, Clickstay Ltd., Expedia Inc., FlipKey, Holiday Lettings, HomeToGo GmbH, Hotels.com, HOUSETRIP LTD., KASA Hotel Collection, KAYAK Software Corp, RedAwning.com Inc., Sonder Holdings Inc., TripAdvisor LLC, Vacasa LLC, and Vrbo, among others
Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
Segments: management (managed by owners and professionally managed) and geography (UK, France, Italy, Spain, and Rest of Europe).
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Vacation rental market in Europe – Customer Landscape
To help companies evaluate and develop growth strategies, the report outlines –
Key purchase criteria
Adoption rates
Adoption lifecycle
Drivers of price sensitivity
For highlights on customer landscape analysis, download a sample!
Key Vacation Rental Market Driver in Europe- The growth of the global vacation rental market is driven by the rising number of tourists visiting Europe. Europe is home to popular tourist destinations such as France, Spain, Italy, the UK, and Germany. These countries have implemented strategies to support the growth of the tourism industry. There is a strong global demand for various types of vacation rental properties, including apartments, farm stays, private homes, cabins, beach houses, villas, and cottages. In particular, there is a growing demand for short-term vacation rental properties, which are considered attractive investment options for diversifying investments. The increasing number of tourists in Europe will fuel the demand for vacation rental properties during the forecast period.
Key Vacation Rental Market Trend in Europe- Effective promotional strategies are a key trend in the vacation rental market growth. Airbnb, for example, has introduced a new feature that provides users with search results just outside their specified parameters. This means that users who select flexible matches may see accommodation options priced slightly higher or lower than their original price range. Social media campaigns are also being utilized to track customer feedback and reviews, serving as valuable tools for creating new offerings, understanding trends and interests, analyzing consumer experiences, and monitoring brand and service ratings. The implementation of effective promotional strategies through social media platforms is anticipated to influence customer perception in the market, ultimately driving market growth during the forecast period.
Key Vacation Rental Market Challenge in Europe- The inconsistency in providing quality vacation rental properties is a significant challenge impeding the growth of the vacation rental market in Europe. In Europe, where the market caters to diverse customers with varying preferences and seasonal demands, the suppliers of vacation rentals are equally diverse, leading to a potential lack of consistency in quality and service. Complaints from vacation rental users often include discrepancies between advertised pictures and the actual ambiance of the property, disregard for basic living standards and inefficient services. However, professionally managed companies like Airbnb have implemented systems to address such cases, recognizing the importance of ensuring a positive vacation experience for guests in order to protect future revenues. Therefore these challenges may limit market growth in the forecast period.
Drivers, & Challenges have an impact on market dynamics and can impact businesses. Find some insights from a sample report!
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What are the key data covered in this Vacation Rental Market In Europe report?
CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the vacation rental market in Europe between 2022 and 2026
Precise estimation of the vacation rental market in Europe size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the vacation rental market in Europe across the UK, France, Italy, Spain, and Rest of Europe
A thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of the vacation rental market in Europe vendors
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Related Reports:
The Global vacation rental market size is estimated to grow at a CAGR of 8.54% and the size of the market is forecast to increase by USD 84.41 billion between 2022 and 2027. This report extensively covers market segmentation by management (managed by owners and professionally managed), mode of booking (offline and online), and geography (Europe, North America, APAC, Middle East and Africa, and South America). The growing tourism industry and the increasing popularity of short-term rental properties are notably driving market growth.
The Global Online Home Rental Services Market size is estimated to grow at a CAGR of 12.9% between 2022 and 2027. The size of the market is forecast to increase by USD 21,190.52 million. This report extensively covers market segmentation by type (flats, semi-detached houses, and detached houses), rental category (monthly, weekly, daily, and yearly), and geography (North America, Europe, APAC, South America, and the Middle East and Africa). The real estate industry in countries such as the US, France, the UK, Germany, Sweden, Spain, Australia, China, and India has experienced a significant upswing in prices following the economic crisis.
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Vacation Rental Market In Europe Scope |
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Report Coverage |
Details |
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Base year |
2021 |
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Historic period |
2017-2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Decelerate at a CAGR of 8.18% |
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Market Growth 2022-2026 |
USD 29.23 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023 (%) |
14.28 |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
9flats.com PTE Ltd., Agoda Co. Pte. Ltd., Airbnb Inc., Booking Holdings Inc., Casamundo GmbH, Clickstay Ltd., Expedia Inc., FlipKey, Holiday Lettings, HomeToGo GmbH, Hotels.com, HOUSETRIP LTD., KASA Hotel Collection, KAYAK Software Corp, RedAwning.com Inc., Sonder Holdings Inc., TripAdvisor LLC, Vacasa LLC, and Vrbo |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of contents
1 Executive Summary
1.1 Market Overview
Exhibit 01: Executive Summary – Chart on Market Overview
Exhibit 02: Executive Summary – Data Table on Market Overview
Exhibit 03: Executive Summary – Chart on Country Market Characteristics
Exhibit 04: Executive Summary – Chart on Market by Geography
Exhibit 05: Executive Summary – Chart on Market Segmentation by Management
Exhibit 06: Executive Summary – Chart on Incremental Growth
Exhibit 07: Executive Summary – Data Table on Incremental Growth
Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 09: Parent market
Exhibit 10: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 11: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 12: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
Exhibit 13: Chart on Europe – Market size and forecast 2021-2026 ($ billion)
Exhibit 14: Data Table on Regional – Market size and forecast 2021-2026 ($ billion)
Exhibit 15: Chart on Europe: Year-over-year growth 2021-2026 (%)
Exhibit 16: Data Table on Regional – Market size and forecast 2021-2026 ($ billion)
4 Five Forces Analysis
4.1 Five forces summary
Exhibit 17: Five forces analysis – Comparison between2021 and 2026
4.2 Bargaining power of buyers
Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
4.3 Bargaining power of suppliers
Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
4.4 Threat of new entrants
Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
4.5 Threat of substitutes
Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
4.6 Threat of rivalry
Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
4.7 Market condition
Exhibit 23: Chart on Market condition – Five forces 2021 and 2026
5 Market Segmentation by Management
5.1 Market segments
Exhibit 24: Chart on Management – Market share 2021-2026 (%)
Exhibit 25: Data Table on Management – Market share 2021-2026 (%)
5.2 Comparison by Management
Exhibit 26: Chart on Comparison by Management
Exhibit 27: Data Table on Comparison by Management
5.3 Managed by owners – Market size and forecast 2021-2026
Exhibit 28: Chart on Managed by owners – Market size and forecast 2021-2026 ($ billion)
Exhibit 29: Data Table on Managed by owners – Market size and forecast 2021-2026 ($ billion)
Exhibit 30: Chart on Managed by owners – Year-over-year growth 2021-2026 (%)
Exhibit 31: Data Table on Managed by owners – Year-over-year growth 2021-2026 (%)
5.4 Professionally managed – Market size and forecast 2021-2026
Exhibit 32: Chart on Professionally managed – Market size and forecast 2021-2026 ($ billion)
Exhibit 33: Data Table on Professionally managed – Market size and forecast 2021-2026 ($ billion)
Exhibit 34: Chart on Professionally managed – Year-over-year growth 2021-2026 (%)
Exhibit 35: Data Table on Professionally managed – Year-over-year growth 2021-2026 (%)
5.5 Market opportunity by Management
Exhibit 36: Market opportunity by Management ($ billion)
6 Customer Landscape
6.1 Customer landscape overview
Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
7.1 Geographic segmentation
Exhibit 38: Chart on Market share by geography – 2021-2026 (%)
Exhibit 39: Data Table on Market share by geography – 2021-2026 (%)
7.2 Geographic comparison
Exhibit 40: Chart on Geographic comparison
Exhibit 41: Data Table on Geographic comparison
7.3 UK – Market size and forecast 2021-2026
Exhibit 42: Chart on UK – Market size and forecast 2021-2026 ($ billion)
Exhibit 43: Data Table on UK – Market size and forecast 2021-2026 ($ billion)
Exhibit 44: Chart on UK – Year-over-year growth 2021-2026 (%)
Exhibit 45: Data Table on UK – Year-over-year growth 2021-2026 (%)
7.4 France – Market size and forecast 2021-2026
Exhibit 46: Chart on France – Market size and forecast 2021-2026 ($ billion)
Exhibit 47: Data Table on France – Market size and forecast 2021-2026 ($ billion)
Exhibit 48: Chart on France – Year-over-year growth 2021-2026 (%)
Exhibit 49: Data Table on France – Year-over-year growth 2021-2026 (%)
7.5 Italy – Market size and forecast 2021-2026
Exhibit 50: Chart on Italy – Market size and forecast 2021-2026 ($ billion)
Exhibit 51: Data Table on Italy – Market size and forecast 2021-2026 ($ billion)
Exhibit 52: Chart on Italy – Year-over-year growth 2021-2026 (%)
Exhibit 53: Data Table on Italy – Year-over-year growth 2021-2026 (%)
7.6 Spain – Market size and forecast 2021-2026
Exhibit 54: Chart on Spain – Market size and forecast 2021-2026 ($ billion)
Exhibit 55: Data Table on Spain – Market size and forecast 2021-2026 ($ billion)
Exhibit 56: Chart on Spain – Year-over-year growth 2021-2026 (%)
Exhibit 57: Data Table on Spain – Year-over-year growth 2021-2026 (%)
7.7 Rest of Europe – Market size and forecast 2021-2026
Exhibit 58: Chart on Rest of Europe – Market size and forecast 2021-2026 ($ billion)
Exhibit 59: Data Table on Rest of Europe – Market size and forecast 2021-2026 ($ billion)
Exhibit 60: Chart on Rest of Europe – Year-over-year growth 2021-2026 (%)
Exhibit 61: Data Table on Rest of Europe – Year-over-year growth 2021-2026 (%)
7.8 Market opportunity by geography
Exhibit 62: Market opportunity by geography ($ billion)
8 Drivers, Challenges, and Trends
8.1 Market drivers
8.2 Market challenges
8.3 Impact of drivers and challenges
Exhibit 63: Impact of drivers and challenges in 2021 and 2026
8.4 Market trends
9 Vendor Landscape
9.1 Overview
9.2 Vendor landscape
Exhibit 64: Overview on Criticality of inputs and Factors of differentiation
9.3 Landscape disruption
Exhibit 65: Overview on factors of disruption
9.4 Industry risks
Exhibit 66: Impact of key risks on business
10 Vendor Analysis
10.1 Vendors covered
Exhibit 67: Vendors covered
10.2 Market positioning of vendors
Exhibit 68: Matrix on vendor position and classification
10.3 9flats.com PTE Ltd.
Exhibit 69: 9flats.com PTE Ltd. – Overview
Exhibit 70: 9flats.com PTE Ltd. – Product / Service
Exhibit 71: 9flats.com PTE Ltd. – Key offerings
10.4 Airbnb Inc.
Exhibit 72: Airbnb Inc. – Overview
Exhibit 73: Airbnb Inc. – Product / Service
Exhibit 74: Airbnb Inc. – Key offerings
10.5 Booking Holdings Inc.
Exhibit 75: Booking Holdings Inc. – Overview
Exhibit 76: Booking Holdings Inc. – Business segments
Exhibit 77: Booking Holdings Inc. – Key news
Exhibit 78: Booking Holdings Inc. – Key offerings
Exhibit 79: Booking Holdings Inc. – Segment focus
10.6 Casamundo GmbH
Exhibit 80: Casamundo GmbH – Overview
Exhibit 81: Casamundo GmbH – Product / Service
Exhibit 82: Casamundo GmbH – Key offerings
10.7 Clickstay Ltd.
Exhibit 83: Clickstay Ltd. – Overview
Exhibit 84: Clickstay Ltd. – Product / Service
Exhibit 85: Clickstay Ltd. – Key offerings
10.8 Expedia Inc.
Exhibit 86: Expedia Inc. – Overview
Exhibit 87: Expedia Inc. – Product / Service
Exhibit 88: Expedia Inc. – Key offerings
10.9 FlipKey
Exhibit 89: FlipKey – Overview
Exhibit 90: FlipKey – Product / Service
Exhibit 91: FlipKey – Key offerings
10.10 HOUSETRIP LTD.
Exhibit 92: HOUSETRIP LTD. – Overview
Exhibit 93: HOUSETRIP LTD. – Product / Service
Exhibit 94: HOUSETRIP LTD. – Key offerings
10.11 TripAdvisor LLC
Exhibit 95: TripAdvisor LLC – Overview
Exhibit 96: TripAdvisor LLC – Business segments
Exhibit 97: TripAdvisor LLC – Key offerings
Exhibit 98: TripAdvisor LLC – Segment focus
10.12 Vacasa LLC
Exhibit 99: Vacasa LLC – Overview
Exhibit 100: Vacasa LLC – Product / Service
Exhibit 101: Vacasa LLC – Key offerings
11 Appendix
11.1 Scope of the report
11.2 Inclusions and exclusions checklist
Exhibit 102: Inclusions checklist
Exhibit 103: Exclusions checklist
11.3 Currency conversion rates for US$
Exhibit 104: Currency conversion rates for US$
11.4 Research methodology
Exhibit 105: Research methodology
Exhibit 106: Validation techniques employed for market sizing
Exhibit 107: Information sources
11.5 List of abbreviations
Exhibit 108: List of abbreviations
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