NEW YORK, Aug. 8, 2023 /PRNewswire/ — The global language learning games market size is estimated to increase by USD 5,094.81 million from 2022 to 2027. The market’s growth momentum will progress at a CAGR of 22.65% during the forecast period. Discover some insights on market size historic period (2017 to 2021) and Forecast (2023 to 2027) before buying the full report –Request a sample report
Language learning games market – Company Analysis
Technavio has announced its latest market research report titled Global Language Learning Games Market 2023-2027
Company Landscape – The global language learning games market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer language learning games in the market are ATI Studios SRL, Benesse Holdings Inc., Chegg Inc., Duolingo Inc., GeekSLP, HelloTalk, InFluent, Innovative Language Learning LLC, IXL Learning Inc., Memrise Ltd., MONKIMUN Inc., NetDragon Websoft Holdings Ltd, New Oriental Education and Technology Group Inc., Platinum Equity Advisors LLC, Sierra Entertainment Inc., Sign School Technologies LLC, SMARTSTUDY, Smooth HQ, Tripod Technology GmbH, and Veritas Capital Fund Management L L C. and others.
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Company Offerings –
Benesse Holdings Inc. – The company offers learning apps for children with developmental disabilities and young people with difficulties in reading and writing.
Chegg Inc. – The company offers language learning games such as the Busuu app.
Duolingo Inc. – The company offers language learning games such as Dear Duolingo.
For details on the vendor and their offerings – Request a sample report
Language learning games market – Segmentation Assessment
Segment Overview
Technavio has segmented the market based on end-user (kids and adults), type (multi language choices and one language choice), and geography (North America, Europe, APAC, Middle East and Africa, and South America).
The kids segment will be significant during the forecast period. Due to an increasing emphasis on early language acquisition and technology integration in education, kids language learning games have become popular among parents, teachers, and language learning institutions. Furthermore, the advancements in technology and the increasing importance of language skills made language learning games play a crucial role in fostering language acquisition among children in a fun and interactive way. Hence, such factors boost the growth of the kids segment of the global language learning games market during the forecast period.
Geography Overview
By geography, the global language learning games market is segmented into North America, Europe, APAC, Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global language learning games market.
North America will contribute 28% to the growth of the global market during the forecast period. Factors such as the increasing demand for language learning tools and the convenience of mobile applications drive the growth of the regional market. Furthermore, the market witnessed a surge in demand due to the closure of major educational institutions and learning centers engaged in imparting language learning courses during the lockdowns by the governments of major countries in the region. Hence, such factors boost the regional market growth during the forecast period.
For insights on global, regional, and country-level parameters with growth opportunities from 2017 to 2027 – Download a Sample Report
Language learning games market – Market Dynamics
Leading Drivers –
The increased number of language-learning games drives the growth of the language-learning games market. With new games being released regularly, technological advances and language learning games become more sophisticated and accessible through digital platforms.
Also, these games offer a fun and engaging way for people to learn a new language and are becoming increasingly popular. It is a more immersive and interactive experience that can make the learning process more enjoyable and effective. Hence, such factors boost the language-learning games market growth during the forecast period.
Key Trends –
The increase in the adoption of language learning applications by corporates is an emerging language-learning games market trend. Companies have realized the importance of language learning for their employees. Thus, they invest in language learning applications as a part of their employee training and professional development programs.
Furthermore, multinational companies are increasingly operating in a global marketplace, and having employees who can speak multiple languages is a key competitive advantage. Hence, such trends fuel the growth during the forecast period.
Major challenges –
The fragmented market structure challenges the growth of the language-learning games market. The market competition is highly intense among major players and small regional players because buyers do not incur switching costs when they are choosing among the language learning providers available.
The price of language learning game programs becomes a critical competitive criterion among vendors, however, established players try to differentiate themselves through digital marketing campaigns and brand-building activities. Hence, such challenges impede growth during the forecast period.
What are the key data covered in this language learning games market report?
CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the language learning games market between 2023 and 2027
Precise estimation of the size of the language learning games market and its contribution to the market with a focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the language learning games market across North America, Europe, APAC, Middle East and Africa, and South America
A thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of language learning games market vendors
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Language Learning Games Market Scope |
|
Report Coverage |
Details |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 22.65% |
Market growth 2023-2027 |
USD 5,094.81 million |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
20.2 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 28% |
Key countries |
US, China, Germany, UK, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
ATI Studios SRL, Benesse Holdings Inc., Chegg Inc., Duolingo Inc., GeekSLP, HelloTalk, InFluent, Innovative Language Learning LLC, IXL Learning Inc., Memrise Ltd., MONKIMUN Inc., NetDragon Websoft Holdings Ltd, New Oriental Education and Technology Group Inc., Platinum Equity Advisors LLC, Sierra Entertainment Inc., Sign School Technologies LLC, SMARTSTUDY, Smooth HQ, Tripod Technology GmbH, and Veritas Capital Fund Management L L C. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary – Chart on Market Overview
Exhibit 02: Executive Summary – Data Table on Market Overview
Exhibit 03: Executive Summary – Chart on Global Market Characteristics
Exhibit 04: Executive Summary – Chart on Market by Geography
Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
Exhibit 07: Executive Summary – Chart on Incremental Growth
Exhibit 08: Executive Summary – Data Table on Incremental Growth
Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 Global language learning games market 2017 – 2021
Exhibit 18: Historic Market Size – Data Table on global language learning games market 2017 – 2021 ($ million)
4.2 End-user Segment Analysis 2017 – 2021
Exhibit 19: Historic Market Size – End-user Segment 2017 – 2021 ($ million)
4.3 Type Segment Analysis 2017 – 2021
Exhibit 20: Historic Market Size – Type Segment 2017 – 2021 ($ million)
4.4 Geography Segment Analysis 2017 – 2021
Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)
4.5 Country Segment Analysis 2017 – 2021
Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Exhibit 23: Five forces analysis – Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition – Five forces 2022 and 2027
6 Market Segmentation by End-user
6.1 Market segments
Exhibit 30: Chart on End-user – Market share 2022-2027 (%)
Exhibit 31: Data Table on End-user – Market share 2022-2027 (%)
6.2 Comparison by End-user
Exhibit 32: Chart on Comparison by End-user
Exhibit 33: Data Table on Comparison by End-user
6.3 Kids – Market size and forecast 2022-2027
Exhibit 34: Chart on Kids – Market size and forecast 2022-2027 ($ million)
Exhibit 35: Data Table on Kids – Market size and forecast 2022-2027 ($ million)
Exhibit 36: Chart on Kids – Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Kids – Year-over-year growth 2022-2027 (%)
6.4 Adults – Market size and forecast 2022-2027
Exhibit 38: Chart on Adults – Market size and forecast 2022-2027 ($ million)
Exhibit 39: Data Table on Adults – Market size and forecast 2022-2027 ($ million)
Exhibit 40: Chart on Adults – Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Adults – Year-over-year growth 2022-2027 (%)
6.5 Market opportunity by End-user
Exhibit 42: Market opportunity by End-user ($ million)
Exhibit 43: Data Table on Market opportunity by End-user ($ million)
7 Market Segmentation by Type
7.1 Market segments
Exhibit 44: Chart on Type – Market share 2022-2027 (%)
Exhibit 45: Data Table on Type – Market share 2022-2027 (%)
7.2 Comparison by Type
Exhibit 46: Chart on Comparison by Type
Exhibit 47: Data Table on Comparison by Type
7.3 Multi language choices – Market size and forecast 2022-2027
Exhibit 48: Chart on Multi language choices – Market size and forecast 2022-2027 ($ million)
Exhibit 49: Data Table on Multi language choices – Market size and forecast 2022-2027 ($ million)
Exhibit 50: Chart on Multi language choices – Year-over-year growth 2022-2027 (%)
Exhibit 51: Data Table on Multi language choices – Year-over-year growth 2022-2027 (%)
7.4 One language choice – Market size and forecast 2022-2027
Exhibit 52: Chart on One language choice – Market size and forecast 2022-2027 ($ million)
Exhibit 53: Data Table on One language choice – Market size and forecast 2022-2027 ($ million)
Exhibit 54: Chart on One language choice – Year-over-year growth 2022-2027 (%)
Exhibit 55: Data Table on One language choice – Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by Type
Exhibit 56: Market opportunity by Type ($ million)
Exhibit 57: Data Table on Market opportunity by Type ($ million)
8 Customer Landscape
8.1 Customer landscape overview
Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Exhibit 59: Chart on Market share by geography 2022-2027 (%)
Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
9.2 Geographic comparison
Exhibit 61: Chart on Geographic comparison
Exhibit 62: Data Table on Geographic comparison
9.3 North America – Market size and forecast 2022-2027
Exhibit 63: Chart on North America – Market size and forecast 2022-2027 ($ million)
Exhibit 64: Data Table on North America – Market size and forecast 2022-2027 ($ million)
Exhibit 65: Chart on North America – Year-over-year growth 2022-2027 (%)
Exhibit 66: Data Table on North America – Year-over-year growth 2022-2027 (%)
9.4 Europe – Market size and forecast 2022-2027
Exhibit 67: Chart on Europe – Market size and forecast 2022-2027 ($ million)
Exhibit 68: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
Exhibit 69: Chart on Europe – Year-over-year growth 2022-2027 (%)
Exhibit 70: Data Table on Europe – Year-over-year growth 2022-2027 (%)
9.5 APAC – Market size and forecast 2022-2027
Exhibit 71: Chart on APAC – Market size and forecast 2022-2027 ($ million)
Exhibit 72: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
Exhibit 73: Chart on APAC – Year-over-year growth 2022-2027 (%)
Exhibit 74: Data Table on APAC – Year-over-year growth 2022-2027 (%)
9.6 Middle East and Africa – Market size and forecast 2022-2027
Exhibit 75: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
Exhibit 76: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
Exhibit 77: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
Exhibit 78: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)
9.7 South America – Market size and forecast 2022-2027
Exhibit 79: Chart on South America – Market size and forecast 2022-2027 ($ million)
Exhibit 80: Data Table on South America – Market size and forecast 2022-2027 ($ million)
Exhibit 81: Chart on South America – Year-over-year growth 2022-2027 (%)
Exhibit 82: Data Table on South America – Year-over-year growth 2022-2027 (%)
9.8 US – Market size and forecast 2022-2027
Exhibit 83: Chart on US – Market size and forecast 2022-2027 ($ million)
Exhibit 84: Data Table on US – Market size and forecast 2022-2027 ($ million)
Exhibit 85: Chart on US – Year-over-year growth 2022-2027 (%)
Exhibit 86: Data Table on US – Year-over-year growth 2022-2027 (%)
9.9 China – Market size and forecast 2022-2027
Exhibit 87: Chart on China – Market size and forecast 2022-2027 ($ million)
Exhibit 88: Data Table on China – Market size and forecast 2022-2027 ($ million)
Exhibit 89: Chart on China – Year-over-year growth 2022-2027 (%)
Exhibit 90: Data Table on China – Year-over-year growth 2022-2027 (%)
9.10 Germany – Market size and forecast 2022-2027
Exhibit 91: Chart on Germany – Market size and forecast 2022-2027 ($ million)
Exhibit 92: Data Table on Germany – Market size and forecast 2022-2027 ($ million)
Exhibit 93: Chart on Germany – Year-over-year growth 2022-2027 (%)
Exhibit 94: Data Table on Germany – Year-over-year growth 2022-2027 (%)
9.11 UK – Market size and forecast 2022-2027
Exhibit 95: Chart on UK – Market size and forecast 2022-2027 ($ million)
Exhibit 96: Data Table on UK – Market size and forecast 2022-2027 ($ million)
Exhibit 97: Chart on UK – Year-over-year growth 2022-2027 (%)
Exhibit 98: Data Table on UK – Year-over-year growth 2022-2027 (%)
9.12 France – Market size and forecast 2022-2027
Exhibit 99: Chart on France – Market size and forecast 2022-2027 ($ million)
Exhibit 100: Data Table on France – Market size and forecast 2022-2027 ($ million)
Exhibit 101: Chart on France – Year-over-year growth 2022-2027 (%)
Exhibit 102: Data Table on France – Year-over-year growth 2022-2027 (%)
9.13 Market opportunity by geography
Exhibit 103: Market opportunity by geography ($ million)
Exhibit 104: Data Tables on Market opportunity by geography ($ million)
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 105: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 107: Overview on factors of disruption
11.4 Industry risks
Exhibit 108: Impact of key risks on business
12 Vendor Analysis
12.1 Vendors covered
Exhibit 109: Vendors covered
12.2 Market positioning of vendors
Exhibit 110: Matrix on vendor position and classification
12.3 Benesse Holdings Inc.
Exhibit 111: Benesse Holdings Inc. – Overview
Exhibit 112: Benesse Holdings Inc. – Business segments
Exhibit 113: Benesse Holdings Inc. – Key offerings
Exhibit 114: Benesse Holdings Inc. – Segment focus
12.4 Chegg Inc.
Exhibit 115: Chegg Inc. – Overview
Exhibit 116: Chegg Inc. – Product / Service
Exhibit 117: Chegg Inc. – Key news
Exhibit 118: Chegg Inc. – Key offerings
12.5 Duolingo Inc.
Exhibit 119: Duolingo Inc. – Overview
Exhibit 120: Duolingo Inc. – Product / Service
Exhibit 121: Duolingo Inc. – Key offerings
12.6 GeekSLP
Exhibit 122: GeekSLP – Overview
Exhibit 123: GeekSLP – Product / Service
Exhibit 124: GeekSLP – Key offerings
12.7 HelloTalk
Exhibit 125: HelloTalk – Overview
Exhibit 126: HelloTalk – Product / Service
Exhibit 127: HelloTalk – Key offerings
12.8 Innovative Language Learning LLC
Exhibit 128: Innovative Language Learning LLC – Overview
Exhibit 129: Innovative Language Learning LLC – Product / Service
Exhibit 130: Innovative Language Learning LLC – Key offerings
12.9 IXL Learning Inc.
Exhibit 131: IXL Learning Inc. – Overview
Exhibit 132: IXL Learning Inc. – Product / Service
Exhibit 133: IXL Learning Inc. – Key offerings
12.10 Memrise Ltd.
Exhibit 134: Memrise Ltd. – Overview
Exhibit 135: Memrise Ltd. – Product / Service
Exhibit 136: Memrise Ltd. – Key offerings
12.11 MONKIMUN Inc.
Exhibit 137: MONKIMUN Inc. – Overview
Exhibit 138: MONKIMUN Inc. – Product / Service
Exhibit 139: MONKIMUN Inc. – Key offerings
12.12 New Oriental Education and Technology Group Inc.
Exhibit 140: New Oriental Education and Technology Group Inc. – Overview
Exhibit 141: New Oriental Education and Technology Group Inc. – Business segments
Exhibit 142: New Oriental Education and Technology Group Inc. – Key offerings
Exhibit 143: New Oriental Education and Technology Group Inc. – Segment focus
12.13 Platinum Equity Advisors LLC
Exhibit 144: Platinum Equity Advisors LLC – Overview
Exhibit 145: Platinum Equity Advisors LLC – Product / Service
Exhibit 146: Platinum Equity Advisors LLC – Key offerings
12.14 Sierra Entertainment Inc.
Exhibit 147: Sierra Entertainment Inc. – Overview
Exhibit 148: Sierra Entertainment Inc. – Product / Service
Exhibit 149: Sierra Entertainment Inc. – Key offerings
12.15 Sign School Technologies LLC
Exhibit 150: Sign School Technologies LLC – Overview
Exhibit 151: Sign School Technologies LLC – Product / Service
Exhibit 152: Sign School Technologies LLC – Key offerings
12.16 SMARTSTUDY
Exhibit 153: SMARTSTUDY – Overview
Exhibit 154: SMARTSTUDY – Product / Service
Exhibit 155: SMARTSTUDY – Key offerings
12.17 Smooth HQ
Exhibit 156: Smooth HQ – Overview
Exhibit 157: Smooth HQ – Product / Service
Exhibit 158: Smooth HQ – Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 159: Inclusions checklist
Exhibit 160: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 161: Currency conversion rates for US$
13.4 Research methodology
Exhibit 162: Research methodology
Exhibit 163: Validation techniques employed for market sizing
Exhibit 164: Information sources
13.5 List of abbreviations
Exhibit 165: List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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