Longhorns Student-Athlete Creative Content to be Released in Season 2 of Car Wash Convos™
AUSTIN, Texas, Aug. 31, 2023 /PRNewswire/ — ZIPS Car Wash (zipscarwash.com) announced today the expansion of its multi-year investment in collegiate athletics to include The University of Texas Longhorns in the 2023-2024 athletics year through its continued sponsorship agreement with LEARFIELD, the media and technology company powering college sports. ZIPS, along with LEARFIELD Studios, will kick off Season 2 of its innovative and engaging approach to NIL, the use of name, image, and likeness, in “Car Wash Convos™” by featuring four Longhorns student-athletes, including Marilyn Nwora representing Track and Field and Shay Holle representing Women’s Basketball in upcoming episodes.
“We’re expanding our partnership as we continue to engage in the LEARFIELD Allied program to connect school IP with student-athletes through NIL in Car Wash Convos™ Season 2,” said Mark Youngworth, COO, ZIPS Car Wash. “With the addition of 10 NIL agreements this year, Season 2 will include 22 episodes airing on social platforms like YouTube and Instagram featuring interviews with male and female student-athletes representing football, basketball, baseball and Olympic sports like swimming and gymnastics from the universities of Arkansas, North Carolina, Memphis, Tennessee, and Texas,” he added.
ZIPS Car Wash in Dripping Springs, TX, will host a pep rally on November 2nd to celebrate the partnership and will give away two tickets to the big game against Kansas State, free co-branded giveaways, and a Longhorns prize pack at the event. Fans can enter to win tickets now to Texas Football, Texas Men’s Basketball and Texas Baseball in the 2023-2024 athletics year.
“We’re excited to support Texas Athletics and their fanbase as we bring the Longhorns into our commitment to collegiate sports,” said Youngworth. “After just a year of investment in other schools, we’ve seen how connecting with fans and our local communities brings us together with our customers. It’s our hope to have that same bond formed with customers in Dripping Springs and across the state as we extend benefits of the partnership like ticket giveaways and our new LONGHORNS $10 Tuesdays, which will be available at over 30 ZIPS locations in Texas,” he added.
Its overall sponsorship agreement provides ZIPS with significant brand visibility among the university’s fanbase through assets that integrate use of university marks, including radio spots and social campaigns targeted through LEARFIELD’s Fan365 digital platform. Customers win with the partnership every week with ZIPS new LONGHORNS $10 Tuesday car wash as the brand celebrates its school partnership by offering its Pro Car Wash at a discount each week at participating locations. Find a participating ZIPS Car Wash near you at zipscarwash.com and click College Fans.
ABOUT ZIPS CAR WASH
ZIPS Car Wash, headquartered in Plano, Texas, is the largest privately held car wash operator nationwide, operating more than 280 locations across 25 states under three brands: ZIPS Car Wash, Rocket Express Car Wash, and Jet Brite Car Wash. With nearly 20 years of car washing experience, ZIPS prides itself on providing the highest quality express tunnel car wash in the industry. ZIPS uses the latest industry technology to provide a clean, dry, and shiny vehicle and exceptional customer experiences every day. The ZIPS team aims to positively impact the communities we live and serve in. To learn more visit www.zipscarwash.com.
ABOUT LEARFIELD
LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include trademark licensing and branding; collegiate sports properties’ multimedia sponsorship management; NIL solutions; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; campus-wide business and sponsorship development. Since 2008, it has served as title sponsor for NACDA’s acclaimed LEARFIELD Directors’ Cup, recognizing athletic departments across all divisions.
SOURCE ZIPS Car Wash
