7 Sep 2023
SALES OF PROTON VEHICLES SURGE PAST 100,000 BARRIER FOR 2023
– Total sales for January to August recorded as 104,602 units- Four models continue to lead YTD sales for respective segments
Subang Jaya, 7 September 2023 – Sales for national carmaker PROTON surpassed the 100,000-unit barrier for a fifth consecutive year by surging past the threshold in August, a month earlier than doing so in 2022. With13,955 units (domestic + export) delivered last month, year-to-date (YTD) sales for 2023 now stand at 104,602units, 19.6% or 17,121 units more than the volume recorded for the first eight months of the previous year.
With total industry volume (TIV) for the month estimated to be at 74,200 units, PROTON’s market share is projected to be at 18.8% for August, with a YTD market share figure of 20.8%. The company’s volume growth however remains ahead of TIV, which is now estimated as 12.2% for 2023.
X90, X50, Persona and Exora continue to lead respective segments
Powering sales growth for Proton vehicles in 2023 is a model line-up featuring four models that lead YTD sales for their respective segments. This is best exemplified by the Proton X90, the company’s newest addition, which leads monthly and YTD sales for D-segment SUVs with the addition of 719 units in August and a cumulative total of 2,944 units thus far, despite having only three full months of sales under its belt.
Mirroring its dominance, the Proton X50 also continues to head the B-segment SUV market with 2,558 units last month contributing to a YTD figure of 22,750 units that not only leads its own class but is also the best overall for SUVs. Similarly, the Proton Exora continues to set the standard for C-segment MPV sales as 409 units sold in August has led to YTD sales of 3,150 units.
Mirroring its dominance, the Proton X50 also continues to head the B-segment SUV market with 2,558 units last month contributing to a YTD figure of 22,750 units that not only leads its own class but is also the best overall for SUVs. Similarly, the Proton Exora continues to set the standard for C-segment MPV sales as 409 units sold in August has led to YTD sales of 3,150 units.
Mirroring its dominance, the Proton X50 also continues to head the B-segment SUV market with 2,558 units last month contributing to a YTD figure of 22,750 units that not only leads its own class but is also the best overall for SUVs. Similarly, the Proton Exora continues to set the standard for C-segment MPV sales as 409 units sold in August has led to YTD sales of 3,150 units.
The Proton Iriz is also experiencing a resurgence in sales. 654 units sold in August places it fourth in its segment but with 5,362 units delivered in 2023, YTD sales are 50.3% ahead of the previous year. Finally, the Proton X70 ended the month with 1,002 units sold, pushing its YTD sales to 7,999 units.
“After setting a new volume record the previous year, Malaysia’s automotive industry is on a trajectory to reset the record books again in 2023 as PROTON and other brands continue to compete for sales. The buoyant mood of buyers is reflected in the high number of new products introduced, and with many more models making their debut before the end of December, we expect market conditions to remain highly competitive.
“For PROTON, our sales growth is a reflection of how the company’s focus on delivering better quality products paired to a premium experience delivered by the 154 3S/4S dealerships in our network, have a positive effect on customers. Going forwards, these efforts towards better products and services will continue and be boosted by the recent announcement of Proton Test Labs receiving ISO 17025 accreditation as well as the company’s impending entry into the EV space with smart Malaysia,” said Roslan Abdullah, Chief Executive Officer of Proton Edar.
-End-
PROTON July 2023 – Individual Model Performance (including export)
Model
No of units sold
Total Sales 2023
Sales achievement for the month
Saga
6,585
45,836
2nd highest volume A-segment sedan
Persona
2,028
16,561
3rd highest volume B-segment sedan
Exora
409
3,150
Highest volume C-segment MPV
Iriz
654
5,362
4th highest volume B-segment hatchback
X70
1,002
7,999
3rd highest volume C-segment SUV
X50
2,558
22,750
Highest volume B-segment SUV
X90
719
2,944
Highest volume D-segment SUV
Total
13,955
104,602