“Onboard Media’s groundwork paved the path for our successful joint venture to preserve Alaska’s heritage and invigorate trade through bespoke retail programs,” says Lisa Bauer, President and CEO of Starboard Cruise Services. “This initiative emphasizes the significant value we create for not only our cruise partners and guests but also port communities.”
Onboard Media spotlighted local businesses and the destination’s unique offerings for its cruise partners through a diverse range of multimedia programming touchpoints. Adding an extra layer of authenticity to the cruise vacation, Starboard elevated onboard offerings by procuring artisanal products onboard its various cruise line partners.
“Our informative and engaging touchpoints, coupled with Starboard’s assortments, made a meaningful impact on the Alaskan economy. This cruising season was a testament to the remarkable synergy between Starboard and Onboard Media and how seamlessly our offerings intertwine and enhance one another,” said Jeffrey Meister, General Manager of Onboard Media.
Alaskan Essence
With categories such as jewelry, gifts, books, food items, and body care, guests were treated to an immersive encounter with craftsmanship and tradition through Starboard’s meticulously curated selection of regional products. Exclusive offerings from first-at-sea brands, Chugach Chocolates and Prince William Sound Salt Co., showcased ingredients sourced nearby, providing an edible journey into the heart of Alaska’s flavors. Beyond culinary delights, other sea debuts include Bering Sea Designs, signifying “The Spirit of Alaska,” offering distinctive pieces that pay homage to native crafts and Alaskan Reflections enriching the voyage with handmade souvenirs.
“We’re a small chocolate business utilizing local flavors in a state with one of the smallest populations, the largest in land area (more than twice the size of Texas), and challenging transportation. Having our products on [cruise] ships to all reaches of the state [has been] crucially important,” said Ryan Wiswesser, CEO of Chugach Chocolates.
Crafting an immersive experience that thoughtfully engaged every sense, guests were captivated by the region’s breathtaking nature and wildlife captured by Mark Kelley’s photography. Simultaneously, their taste buds were tantalized by Alaska Seafood Company, Inc.’s wild caught, sustainable delicacies and the natural scents of Denali Soaps creatively encapsulated the spirit of the land.
As the season comes to an end, the collaboration between Starboard and Onboard Media serves as a quintessential partnership, showcasing respect to local customs, while improving guest experiences, and boosting a region’s economy.
CLICK HERE for media assets: images, sizzle reel, headshots and logo.
About Onboard Media
Onboard Media creates multimedia products for top companies in the global travel and hospitality industry, driving brand awareness to generate sales and grow revenue. Custom print, digital, video, and strategic sales products are produced by award-winning in-house teams who take projects from conceptualization to production and distribution. Founded in 1989, Onboard Media is managed by LVMH Moët Hennessy Louis Vuitton, which provides the power to leverage leading-edge market insights and enjoy access to the world’s most prestigious and coveted brands.
About Starboard
Charting a new course in the duty-free industry since 1958, Starboard has been the world’s leading vacation retailer at sea with the purpose to curate a vibrant world for guests, cruise line partners, brand collaborators and employees. Starboard’s transformative retail elevates the experience on more than 90 ships across 14 world-class cruise line partners. As part of LVMH Moët Hennessy Louis Vuitton, Starboard is known as the preferred partner for luxury retail at sea. Expanding Starboard’s core expertise, the Luxury Division was launched in 2019 to be the center of excellence for upscale retail experiences and support ultra-luxury cruise partners.
MEDIA CONTACTS:
Maureen Gonzalez, Maureen.Gonzalez@FinnPartners.com
Paula Amador, Paula.Amador@StarboardCruise.com
SOURCE Starboard Cruise Services
