Meta to signal future of AR/VR investments at annual Connect conference

Facebook's new rebrand logo Meta is seen on smartphone in this illustration picture

Facebook’s new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo Acquire Licensing Rights

SAN FRANCISCO, Sept 27 (Reuters) – Meta (META.O) CEO Mark Zuckerberg on Wednesday is set to update investors on his plan to build the immersive metaverse that he has pitched as the future of computing at the company’s first in-person conference since the start of the pandemic.

Announcements at Meta Connect, Meta’s biggest event of the year, will indicate how Zuckerberg plans to navigate the shift this year of investor fervor to artificial intelligence from augmented and virtual reality technologies.

Stakes for the event are high as investors last year slammed the parent company of Facebook and Instagram for spending extensively on the metaverse, prompting Zuckerberg to lay off tens of thousands of staff to continue funding his vision.

Developers will be watching to assess what apps they might create for Meta’s latest hardware devices, such as a new Quest virtual reality headset due out this fall. Investors, meanwhile, will be scouting for signs of whether a gamble that has lost the company more than $40 billion since 2021 may pay off.

A top priority for the day will involve AI-powered virtual assistants with distinctive personalities that the company intends to embed inside its apps, according to two sources. The Wall Street Journal initially reported the plan to announce generative AI chatbots at Connect.

Just before the event, Meta said it was delivering on a plan announced early last year to roll out mobile and web versions of its flagship social VR platform Horizon Worlds. It also quietly added legs to its previously upper-body-only virtual reality avatars, as spotted by industry blog Upload VR.

Reporting by Katie Paul and Anna Tong; editing by Miral Fahmy

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Anna Tong is a correspondent for Reuters based in San Francisco, where she reports on the technology industry. She joined Reuters in 2023 after working at the San Francisco Standard as a data editor. Tong previously worked at technology startups as a product manager and at Google where she worked in user insights and helped run a call center. Tong graduated from Harvard University.
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