NEW YORK, Sept. 29, 2023 /PRNewswire/ — The US – lottery market size is estimated to grow by USD 39.39 billion from 2022 to 2027, growing at a CAGR of 6.61%. The lottery market in US is concentrated owing to the presence of many global and regional companies. A few prominent companies that offer the lottery market in US are Arizona Lottery, Connecticut Lottery Corp., Florida Lottery, International Game Technology plc, New York State Gaming Commission, Pennsylvania Lottery, Pollard Banknote Ltd., Scientific Games LLC, and Texas Lottery Commission. The report provides a full list of key companies, their strategies, and the latest developments. Download Free Sample before buying
Company Offering:
- Arizona Lottery – The company offers lottery such as Winning Numbers, Where To Play, Draw Games, Quick Draw, Scratchers, and Fast Play.
- Connecticut Lottery Corp. – The company offers lottery such as Scratch Games, Fast Play Games, Keno, Powerball, Mega Millions, Lotto.
- Florida Lottery – The company offers lottery such as Powerball, Mega Millions, Florida Lotto, Cash4Life, Jackpot Triple Play.
- For details on companies and their offerings – Buy the report!
- Impactful driver- Growing adoption of marketing strategies to increase ticket sales
The growing adoption of marketing strategies to increase ticket sales is driving the market growth significantly. Vendors follow integrated marketing communication through newspapers, magazines, and social media to sell their products. These communication channels play a major role in generating product awareness among users in the US. To draw in customers and encourage ticket sales, Georgia Lottery uses billboards with illuminated numbers. Brand awareness and engagement are the main focuses of social media marketing strategies implemented by players in the lottery market in the US.
- Key Trend – Advancing technologies
- Major Challenges – The socioeconomic impact of lotteries
Market Segmentation
- By Type, the market share growth by the scratch-off games segment is significant during the forecast period. Scratch-off games include the commonly known quick and easy-to-play scratch-off cards. The popularity of this segment is growing due to factors such as low cost and instant chances to win. Additionally, this type of lottery doesn’t need any skills or calculations to win. The cost of tickets ranges from USD 1 to USD 50, with a 1:3 winning chance. Moreover, the higher-priced tickets offer higher prize money than other lotteries like Powerball and other terminal-based lotteries.
Technavio Research experts have provided more insights on the market share of segments – View Free Sample Report
Related Reports:
The lottery market in Mexico is estimated to grow at a CAGR of 9.3% between 2022 and 2027. The size of the market is forecasted to increase by USD 3,537.24 million.
The online lottery market size is estimated to grow at a CAGR of 8.45% between 2022 and 2027. The market size is forecast to increase by USD 12,741.16 million.
|
Lottery Market In US Scope |
|
|
Report Coverage |
Details |
|
Historic period |
2017-2021 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 6.61% |
|
YoY growth 2022-2023 (%) |
5.96 |
|
Regional analysis |
US |
|
Key countries |
US and North America |
TOC:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Platform
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
About US
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contact US:
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/
SOURCE Technavio
