COLUMBUS, Ohio, Oct. 2, 2023 /PRNewswire/ — Red Roof®, an award-winning leader in the lodging industry, is once again partnering with the American Cancer Society® through its ‘Room in Your Heart’ (RIYH) purpose-driven program, during Breast Cancer Awareness Month, to support their vision to end cancer as we know it, for everyone, by encouraging regular cancer screenings.
Travelers who book and stay at any Red Roof Inn®, Red Roof PLUS+®, HomeTowne Studios by Red Roof®, or The Red Collection® property from October 1 through October 31, 2023, will save 15% on their stay, and 5% of the purchase price from each completed stay will be donated to the American Cancer Society.* Guests may book directly using VP Code 629413 at redroof.com or on the app, by calling 800.RED.ROOF, or at any property.
“At Red Roof, we remain committed to the health and safety of our people and the communities in which we serve,” said Marina MacDonald, Red Roof Chief Marketing Officer. “That’s why we have once again partnered with the American Cancer Society, through our Room in Your Heart purpose program, to encourage regular, life-saving cancer screenings, and offer our guests an opportunity to join us in supporting this worthy cause.”
Cancer doesn’t wait, and neither should you. According to the American Cancer Society, more than 1.9 million new cancer cases are expected to be diagnosed in the US in 2023. Regular cancer screenings can save lives, as these tests can help detect changes in your body before they become cancer and catch cancer early when it may be easier to treat.
“Screening tests can detect changes before cancer develops, or can catch cancer early, when it may be easier to treat. Many tests are available for free or are covered by insurance,” said Wendy Johnson, vice president, American Cancer Society Florida. “Thank you to Red Roof for helping to spread our message to talk to someone you love about cancer screening today.”
Previous Room in Your Heart philanthropic campaigns have been impactful for selected organizations, including the United Way Worldwide®, St. Jude Children’s Research Hospital®, The Thurgood Marshall College Fund, the USO®, Canine Companions®, and more.
About Red Roof
Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. With coast-to-coast locations, Red Roof, now in its 50th year, has over 60,000 rooms in more than 680 properties in the U.S. and internationally in Brazil and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering the best experience and value in the lodging industry. Red Roof is pet-friendly, as one well-behaved pet is welcome per room nationwide at no additional cost**. Ranging from economy to midscale, the Red Roof portfolio of brands includes Red Roof Inn® and Red Roof PLUS+®, with enhanced amenities in clean, modern, comfortable rooms; HomeTowne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay®; and The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™. Red Roof offers franchisees Genuine Relationships. Real Results.® – a unique owner-operator experience establishing common ground with franchisees. Guests can go Beyond Free Nights® with the Red Roof industry-leading loyalty program, RediRewards®. Hospitality goes beyond the hotel room through Red Roof’s ESG program, Purpose with Heart— an umbrella for operating behaviors and policies, as well as Red Roof’s existing legacy social responsibility program, Room in Your Heart. For reservations, visit redroof.com, call 800.RED.ROOF, or download Red Roof’s free app for iOS and Android devices.
Red Roof’s Vision: To provide the best experience and value in the lodging industry for our guests, owners, team members, partners, and communities.
*Subject to availability. Discount is valid for bookings and stays through October 31st, 2023. 5% of the revenue from stays completed by Oct 31st will be donated to the American Cancer Society, at a guaranteed minimum of $5,000. Third-party bookings are not eligible. May not be combined with other discounts or offers. Use VP code 629413 to support the American Cancer Society. The American Cancer Society does not endorse any products or services.
**Pet accommodations policy may vary at some locations. To verify a hotel’s pet policy, please review hotel information online at redroof.com or by contacting the hotel directly.
SOURCE Red Roof
