Oct. 11, 2023
TOYOTA will be exhibiting at the JAPAN MOBILITY SHOW 2023, to be held from Thursday, October 26 to Sunday, November 5*1, with a booth themed “Let’s Change the Future of Cars―Find Your Future.”
At the TOYOTA booth, visitors can enjoy stage performances throughout the entire area, which include music and dance. Another feature is the chance to experience life in the mobility society of the future through attractions that can be enjoyable by all, such as a chance to customize mobility vehicles and racing games with fully hand-operated controls.
The vehicle exhibits will embody Toyota’s “Mobility for All” spirit, including the new model of the Century and the Crown series―displayed alongside the machines that will evolve into the one-of-a-kind cherished cars of tomorrow. A photo spot with Toyota’s lunar buggy and various other surprises scattered throughout will provide take-home mementos of the future experience. TOYOTA’s booth will offer a taste of the future mobility society that we are creating together.
Main interactive content
CAPSULE BAR
The rear of a vehicle will be custom outfitted as a Capsule Bar, where visitors can answer simple questions to receive a toy gift: a capsule containing one of nine different miniature cars and fun secret items.
NEO Steer*2 Driving Experience
Toyota is developing new technologies that enable drivers to control vehicles without gas or brake pedals, including in a standing position or from a wheelchair. These new driving experiences will be available to visitors through the realistic driving simulator “Gran Turismo 7” (software for PlayStation 5/PlayStation 4)*3.
Details on specific exhibit vehicles will be released in upcoming announcements. Come see, experience, and enjoy the mobility society of the future.
| *1 | Held at Tokyo Big Sight (Koto-ku, Tokyo) October 25-26: press, October 26-27: special invitation, etc. October 28-November 5: general public |
|---|---|
| *2 | Official name: New Era Operating Steering |
| *3 | “Gran Turismo” and “PlayStation” are registered trademarks of Sony Interactive Entertainment Inc. |
Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations’ Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.
- SDGs Initiatives
- https://global.toyota/en/sustainability/sdgs/