NEW YORK, Oct. 22, 2023 /PRNewswire/ — The global green ammonia market size is estimated to grow by USD 1,008.31 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 90.05% during the forecast period. Moreover, the growth momentum will accelerate. Technavio has extensively analyzed 15 major vendors, including AquaHydrex Inc., BASF SE, CF Industries Holdings Inc., Cummins Inc., Enapter Srl, ENGIE SA, Fertiglobe plc, Greenfield Nitrogen LLC, Haldor Topsoes Alle1, Hiringa Energy Ltd., ITM Power plc, Maire Tecnimont SpA, MAN Energy Solutions SE, McPhy Energy SA, Nel ASA, Siemens AG, Starfire Energy, thyssenkrupp AG, Uniper SE, and Yara International ASA. The introduction of green ammonia is notably driving the green ammonia market growth, although factors such as the high cost of green hydrogen may impede the market growth. For more insights on the historic data (2017 to 2021) and forecast market size (2023 to 2027) – Request a sample report
Global Green Ammonia Market – Market Dynamics
Key factor driving market growth
- The introduction of green ammonia is notably driving the green ammonia market growth.
- Green ammonia production drives the market as it does not emit greenhouse gases and therefore does not increase carbon dioxide emissions.
- A proof-of-concept plant in Harwell, Oxfordshire has allowed it to achieve this by using electricity, water and air to produce ammonia with zero CO2 emissions.
- In general, ammonia is produced by the Haber process, which involves the conversion of hydrogen and nitrogen under a high temperature (752 degrees F to 842 degrees F) using an iron catalyst.
- Currently, the production of ammonia by the Haber process accounts for 1.6% of global carbon dioxide emissions. Thus, the production of green ammonia using electricity, water, and air can reduce carbon emissions.
- The growing demand for carbon emission-free fuels will surge the demand for green ammonia, which, in turn, will boost the growth of the market during the forecast period.
Major challenges hindering the market growth
- The high cost of green hydrogen may hamper the growth of the green ammonia market.
- Nowadays the acquisition costs to produce green hydrogen are high. In addition, the fixed costs required to install production equipment are high.
- Green hydrogen costs approximately 2-3 times more on average when compared to grey hydrogen.
- Fuel cells cost approximately 1.5 to 2 times more than their fossil fuel counterparts.
- Hence, the high initial cost of setting up the production plant is likely to hinder the growth of the global green ammonia market during the forecast period.
Global Green Ammonia Market – Segmentation Assessment
Segment Overview
Technavio has segmented the market based on application (power generation, transportation, industrial feedstock, and others) and technology (alkaline water electrolysis, proton exchange membrane, and solid oxide electrolysis).
- The power generation segment will account for a significant share of the market growth during the forecast period. The increasing global population is the main driver of the demand for power generation. Emerging regions such as India and China are undergoing rapid urbanization, and the demand for electricity is constantly increasing due to the growing number of consumers. This has forced governments around the world to take aggressive steps to ensure a stable electricity supply in their jurisdictions. This is important for stable investment inflows into the power generation industry. Demand for power generation will soar as the urban population grows. Such factors are likely to remain the major factors behind the growth of the global market during the forecast period.
Geography Overview
By geography, the global green ammonia market is segmented into Europe, North America, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global green ammonia market.
- Europe is estimated to contribute 37% to the growth of the global market during the forecast period. The growth of the market in Europe is attributed to factors such as increased research and development in hydrogen production and the introduction of electric vehicles. Government support, increasing investment from investors, and technological feasibility are also some factors that are driving the growth of the regional market. Rising energy prices and growing awareness of the dangerous impacts of conventional energy sources have led governments to invest in alternatives such as green ammonia. These factors will increase the demand for ammonia in this region during the forecast period.
Insights on the market contribution of various segments including country and region wise, historic data (2017 to 2021) and forecast market size (2023 to 2027) – Download a Sample Report
What’s New?
- Special coverage on the Russia–Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
- Global competitiveness and key competitor positions
- Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial – buy the report!
Global Green Ammonia Market – Leading trends
- Increasing investment is a major trend impacting the growth of the green ammonia market.
- In recent years, several research and development activities have been recorded in the global green ammonia market.
- For instance, EUDP has financed a USD 11.9 billion green ammonia project led by Skovgaard Invest, Vestas, and Haldor Topsoe.
- The project aims to build a 10 MW green ammonia plant directly linked to local wind and solar power generation.
- The construction of the plant is expected to be completed by 2023. Thus, increasing investment in the market will positively impact the growth of the global green ammonia market during the forecast period.
Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021) and forecast period(2023 to 2027)- Request a sample report!
What are the key data covered in this Green Ammonia Market report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the green ammonia market between 2023 and 2027
- Precise estimation of the green ammonia market size and its contribution to the market in focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the green ammonia market across Europe, North America, APAC, South America, and Middle East and Africa
- A thorough analysis of the market’s competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of green ammonia market vendors
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Green Ammonia Market Scope |
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Report Coverage |
Details |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 90.05% |
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Market growth 2023-2027 |
USD 1,008.31 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023 (%) |
76.43 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 37% |
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Key countries |
US, China, Australia, Germany, and Russia, Canada, Mexico, Italy,Spain, India, Japan, Australia, and South Korea |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AquaHydrex Inc., BASF SE, CF Industries Holdings Inc., Cummins Inc., Enapter Srl, ENGIE SA, Fertiglobe plc, Greenfield Nitrogen LLC, Haldor Topsoes Alle1, Hiringa Energy Ltd., ITM Power plc, Maire Tecnimont SpA, MAN Energy Solutions SE, McPhy Energy SA, Nel ASA, Siemens AG, Starfire Energy, thyssenkrupp AG, Uniper SE, and Yara International ASA |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Browse for Technavio Materials Market reports
Table of contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Technology
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global – Market size and forecast 2022-2027 (USD million)
- Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 (USD million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global green ammonia market 2017 – 2021
- Exhibit 18: Historic Market Size – Data Table on Global green ammonia market 2017 – 2021 (USD million)
- 4.2 Technology Segment Analysis 2017 – 2021
- Exhibit 19: Historic Market Size – Technology Segment 2017 – 2021 (USD million)
- 4.3 Application Segment Analysis 2017 – 2021
- Exhibit 20: Historic Market Size – Application Segment 2017 – 2021 (USD million)
- 4.4 Geography Segment Analysis 2017 – 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 (USD million)
- 4.5 Country Segment Analysis 2017 – 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 (USD million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis – Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition – Five forces 2022 and 2027
6 Market Segmentation by Application
- 6.1 Market segments
- Exhibit 30: Chart on Application – Market share 2022-2027 (%)
- Exhibit 31: Data Table on Application – Market share 2022-2027 (%)
- 6.2 Comparison by Application
- Exhibit 32: Chart on Comparison by Application
- Exhibit 33: Data Table on Comparison by Application
- 6.3 Power generation – Market size and forecast 2022-2027
- Exhibit 34: Chart on Power generation – Market size and forecast 2022-2027 (USD million)
- Exhibit 35: Data Table on Power generation – Market size and forecast 2022-2027 (USD million)
- Exhibit 36: Chart on Power generation – Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Power generation – Year-over-year growth 2022-2027 (%)
- 6.4 Transportation – Market size and forecast 2022-2027
- Exhibit 38: Chart on Transportation – Market size and forecast 2022-2027 (USD million)
- Exhibit 39: Data Table on Transportation – Market size and forecast 2022-2027 (USD million)
- Exhibit 40: Chart on Transportation – Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Transportation – Year-over-year growth 2022-2027 (%)
- 6.5 Industrial feedstock – Market size and forecast 2022-2027
- Exhibit 42: Chart on Industrial feedstock – Market size and forecast 2022-2027 (USD million)
- Exhibit 43: Data Table on Industrial feedstock – Market size and forecast 2022-2027 (USD million)
- Exhibit 44: Chart on Industrial feedstock – Year-over-year growth 2022-2027 (%)
- Exhibit 45: Data Table on Industrial feedstock – Year-over-year growth 2022-2027 (%)
- 6.6 Others – Market size and forecast 2022-2027
- Exhibit 46: Chart on Others – Market size and forecast 2022-2027 (USD million)
- Exhibit 47: Data Table on Others – Market size and forecast 2022-2027 (USD million)
- Exhibit 48: Chart on Others – Year-over-year growth 2022-2027 (%)
- Exhibit 49: Data Table on Others – Year-over-year growth 2022-2027 (%)
- 6.7 Market opportunity by Application
- Exhibit 50: Market opportunity by Application (USD million)
7 Market Segmentation by Technology
- 7.1 Market segments
- Exhibit 51: Chart on Technology – Market share 2022-2027 (%)
- Exhibit 52: Data Table on Technology – Market share 2022-2027 (%)
- 7.2 Comparison by Technology
- Exhibit 53: Chart on Comparison by Technology
- Exhibit 54: Data Table on Comparison by Technology
- 7.3 Alkaline water electrolysis – Market size and forecast 2022-2027
- Exhibit 55: Chart on Alkaline water electrolysis – Market size and forecast 2022-2027 (USD million)
- Exhibit 56: Data Table on Alkaline water electrolysis – Market size and forecast 2022-2027 (USD million)
- Exhibit 57: Chart on Alkaline water electrolysis – Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on Alkaline water electrolysis – Year-over-year growth 2022-2027 (%)
- 7.4 Proton exchange membrane – Market size and forecast 2022-2027
- Exhibit 59: Chart on Proton exchange membrane – Market size and forecast 2022-2027 (USD million)
- Exhibit 60: Data Table on Proton exchange membrane – Market size and forecast 2022-2027 (USD million)
- Exhibit 61: Chart on Proton exchange membrane – Year-over-year growth 2022-2027 (%)
- Exhibit 62: Data Table on Proton exchange membrane – Year-over-year growth 2022-2027 (%)
- 7.5 Solid oxide electrolysis – Market size and forecast 2022-2027
- Exhibit 63: Chart on Solid oxide electrolysis – Market size and forecast 2022-2027 (USD million)
- Exhibit 64: Data Table on Solid oxide electrolysis – Market size and forecast 2022-2027 (USD million)
- Exhibit 65: Chart on Solid oxide electrolysis – Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on Solid oxide electrolysis – Year-over-year growth 2022-2027 (%)
- 7.6 Market opportunity by Technology
- Exhibit 67: Market opportunity by Technology (USD million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 69: Chart on Market share by geography 2022-2027 (%)
- Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 71: Chart on Geographic comparison
- Exhibit 72: Data Table on Geographic comparison
- 9.3 Europe – Market size and forecast 2022-2027
- Exhibit 73: Chart on Europe – Market size and forecast 2022-2027 (USD million)
- Exhibit 74: Data Table on Europe – Market size and forecast 2022-2027 (USD million)
- Exhibit 75: Chart on Europe – Year-over-year growth 2022-2027 (%)
- Exhibit 76: Data Table on Europe – Year-over-year growth 2022-2027 (%)
- 9.4 North America – Market size and forecast 2022-2027
- Exhibit 77: Chart on North America – Market size and forecast 2022-2027 (USD million)
- Exhibit 78: Data Table on North America – Market size and forecast 2022-2027 (USD million)
- Exhibit 79: Chart on North America – Year-over-year growth 2022-2027 (%)
- Exhibit 80: Data Table on North America – Year-over-year growth 2022-2027 (%)
- 9.5 APAC – Market size and forecast 2022-2027
- Exhibit 81: Chart on APAC – Market size and forecast 2022-2027 (USD million)
- Exhibit 82: Data Table on APAC – Market size and forecast 2022-2027 (USD million)
- Exhibit 83: Chart on APAC – Year-over-year growth 2022-2027 (%)
- Exhibit 84: Data Table on APAC – Year-over-year growth 2022-2027 (%)
- 9.6 South America – Market size and forecast 2022-2027
- Exhibit 85: Chart on South America – Market size and forecast 2022-2027 (USD million)
- Exhibit 86: Data Table on South America – Market size and forecast 2022-2027 (USD million)
- Exhibit 87: Chart on South America – Year-over-year growth 2022-2027 (%)
- Exhibit 88: Data Table on South America – Year-over-year growth 2022-2027 (%)
- 9.7 Middle East and Africa – Market size and forecast 2022-2027
- Exhibit 89: Chart on Middle East and Africa – Market size and forecast 2022-2027 (USD million)
- Exhibit 90: Data Table on Middle East and Africa – Market size and forecast 2022-2027 (USD million)
- Exhibit 91: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
- Exhibit 92: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)
- 9.8 US – Market size and forecast 2022-2027
- Exhibit 93: Chart on US – Market size and forecast 2022-2027 (USD million)
- Exhibit 94: Data Table on US – Market size and forecast 2022-2027 (USD million)
- Exhibit 95: Chart on US – Year-over-year growth 2022-2027 (%)
- Exhibit 96: Data Table on US – Year-over-year growth 2022-2027 (%)
- 9.9 Germany – Market size and forecast 2022-2027
- Exhibit 97: Chart on Germany – Market size and forecast 2022-2027 (USD million)
- Exhibit 98: Data Table on Germany – Market size and forecast 2022-2027 (USD million)
- Exhibit 99: Chart on Germany – Year-over-year growth 2022-2027 (%)
- Exhibit 100: Data Table on Germany – Year-over-year growth 2022-2027 (%)
- 9.10 China – Market size and forecast 2022-2027
- Exhibit 101: Chart on China – Market size and forecast 2022-2027 (USD million)
- Exhibit 102: Data Table on China – Market size and forecast 2022-2027 (USD million)
- Exhibit 103: Chart on China – Year-over-year growth 2022-2027 (%)
- Exhibit 104: Data Table on China – Year-over-year growth 2022-2027 (%)
- 9.11 Russia – Market size and forecast 2022-2027
- Exhibit 105: Chart on Russia – Market size and forecast 2022-2027 (USD million)
- Exhibit 106: Data Table on Russia – Market size and forecast 2022-2027 (USD million)
- Exhibit 107: Chart on Russia – Year-over-year growth 2022-2027 (%)
- Exhibit 108: Data Table on Russia – Year-over-year growth 2022-2027 (%)
- 9.12 Australia – Market size and forecast 2022-2027
- Exhibit 109: Chart on Australia – Market size and forecast 2022-2027 (USD million)
- Exhibit 110: Data Table on Australia – Market size and forecast 2022-2027 (USD million)
- Exhibit 111: Chart on Australia – Year-over-year growth 2022-2027 (%)
- Exhibit 112: Data Table on Australia – Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 113: Market opportunity by geography (USD million)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 114: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 116: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 117: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 118: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 119: Matrix on vendor position and classification
- 12.3 BASF SE
- Exhibit 120: BASF SE – Overview
- Exhibit 121: BASF SE – Business segments
- Exhibit 122: BASF SE – Key news
- Exhibit 123: BASF SE – Key offerings
- Exhibit 124: BASF SE – Segment focus
- 12.4 CF Industries Holdings Inc.
- Exhibit 125: CF Industries Holdings Inc. – Overview
- Exhibit 126: CF Industries Holdings Inc. – Business segments
- Exhibit 127: CF Industries Holdings Inc. – Key news
- Exhibit 128: CF Industries Holdings Inc. – Key offerings
- Exhibit 129: CF Industries Holdings Inc. – Segment focus
- 12.5 Cummins Inc.
- Exhibit 130: Cummins Inc. – Overview
- Exhibit 131: Cummins Inc. – Business segments
- Exhibit 132: Cummins Inc. – Key offerings
- Exhibit 133: Cummins Inc. – Segment focus
- 12.6 Enapter Srl
- Exhibit 134: Enapter Srl – Overview
- Exhibit 135: Enapter Srl – Product / Service
- Exhibit 136: Enapter Srl – Key offerings
- 12.7 Fertiglobe plc
- Exhibit 137: Fertiglobe plc – Overview
- Exhibit 138: Fertiglobe plc – Business segments
- Exhibit 139: Fertiglobe plc – Key offerings
- Exhibit 140: Fertiglobe plc – Segment focus
- 12.8 Greenfield Nitrogen LLC
- Exhibit 141: Greenfield Nitrogen LLC – Overview
- Exhibit 142: Greenfield Nitrogen LLC – Product / Service
- Exhibit 143: Greenfield Nitrogen LLC – Key offerings
- 12.9 Haldor Topsoes Alle1
- Exhibit 144: Haldor Topsoes Alle1 – Overview
- Exhibit 145: Haldor Topsoes Alle1 – Product / Service
- Exhibit 146: Haldor Topsoes Alle1 – Key offerings
- 12.10 ITM Power plc
- Exhibit 147: ITM Power plc – Overview
- Exhibit 148: ITM Power plc – Product / Service
- Exhibit 149: ITM Power plc – Key offerings
- 12.11 Maire Tecnimont SpA
- Exhibit 150: Maire Tecnimont SpA – Overview
- Exhibit 151: Maire Tecnimont SpA – Product / Service
- Exhibit 152: Maire Tecnimont SpA – Key offerings
- 12.12 MAN Energy Solutions SE
- Exhibit 153: MAN Energy Solutions SE – Overview
- Exhibit 154: MAN Energy Solutions SE – Product / Service
- Exhibit 155: MAN Energy Solutions SE – Key offerings
- 12.13 McPhy Energy SA
- Exhibit 156: McPhy Energy SA – Overview
- Exhibit 157: McPhy Energy SA – Product / Service
- Exhibit 158: McPhy Energy SA – Key offerings
- 12.14 Nel ASA
- Exhibit 159: Nel ASA – Overview
- Exhibit 160: Nel ASA – Business segments
- Exhibit 161: Nel ASA – Key offerings
- Exhibit 162: Nel ASA – Segment focus
- 12.15 Siemens AG
- Exhibit 163: Siemens AG – Overview
- Exhibit 164: Siemens AG – Business segments
- Exhibit 165: Siemens AG – Key news
- Exhibit 166: Siemens AG – Key offerings
- Exhibit 167: Siemens AG – Segment focus
- 12.16 thyssenkrupp AG
- Exhibit 168: thyssenkrupp AG – Overview
- Exhibit 169: thyssenkrupp AG – Business segments
- Exhibit 170: thyssenkrupp AG – Key news
- Exhibit 171: thyssenkrupp AG – Key offerings
- Exhibit 172: thyssenkrupp AG – Segment focus
- 12.17 Yara International ASA
- Exhibit 173: Yara International ASA – Overview
- Exhibit 174: Yara International ASA – Business segments
- Exhibit 175: Yara International ASA – Key news
- Exhibit 176: Yara International ASA – Key offerings
- Exhibit 177: Yara International ASA – Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 178: Inclusions checklist
- Exhibit 179: Exclusions checklist
- 13.3 Currency conversion rates for USUSD
- Exhibit 180: Currency conversion rates for USUSD
- 13.4 Research methodology
- Exhibit 181: Research methodology
- Exhibit 182: Validation techniques employed for market sizing
- Exhibit 183: Information sources
- 13.5 List of abbreviations
- Exhibit 184: List of abbreviations
About US
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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