The new Coalition for Cyclist Safety represents a commitment to develop a comprehensive approach to bicycle safety centered on deployments of vehicle-to-everything technology.
In the last year, the U.S. Department of Transportation has embarked on strategies to unlock the connected V2X ecosystem as a key technological solution to improve road safety for vulnerable road users.
Members of the Coalition believe that V2X has safety benefits, as well as the potential to reduce congestion. The new Coalition is committed to deploying critical components of that roadmap to improve safety for cyclists, and enlist other supporters for this mission.
The Coalition participants intend to work together on integrating bicycles into the future V2X communication ecosystem. By enabling V2X-equipped cars, bicycles and other road participants can recognize each other and create mutual awareness, thereby raising the possibility of lowering the number of injuries from crash situations.
Additionally, these efforts will benefit from insights and advice provided by cycling, safety and smart-transportation advocates and associations under an Advisory Committee of the Coalition.
According to the U.S. Centers for Disease Control, bicycles constitute one percent of all trips across the United States, but represent two percent of all traffic fatalities. More than 130,000 cyclists suffer injuries a year riding bicycles in U.S. traffic.
Founding members of the Coalition for Cyclist Safety
Many companies from the automotive and bicycle industries as well as the connectivity, chip and software sector have already responded to the call for action and have pledged to support the initiative.
The founding coalition members are: Automotive – Audi, Cariad; Bicycle – Accell, AT-Zweirad, BMC, Bosch eBike Systems, Koninklijke Gazelle, Shimano, Trek Bicycle Corp.; V2X Technology – Autotalks, Commsignia, Qualcomm, Spoke Safety; Telecommunication – Deutsche Telekom, TELUS.
The Coalition’s Advisory Committee will include: ITS America, League of American Bicyclists, People for Bikes, and The Governors Highway Safety Association.
V2X technologies may increase safety for cyclists
Cycling can provide many environmental, economic, and health benefits and thus has grown in popularity across the United States and Canada in recent years. With the increase in cycling comes an increased need for cyclists and motorists to share the road more safely. In addition to physical infrastructure to further enable safer cycling, timely safety alerts – powered by connected, V2X technologies – may help to reduce crashes by ensuring that bicycles “digitally” see cars and cars see bicycles.
“The Coalition for Cyclist Safety is making the significant commitment to deploy Vulnerable Road Users (VRU) connected technologies in bicycles and vehicles, along with local government partners. It is time we moved past the question of should we deploy this life-saving technology or who should go first. We are focused on how we do so together, with intentionality and at scale,” said Jarrett Wendt, CEO of Spoke.
“The roadmap to help save lives is clear and Audi’s commitment to deploying C-V2X connectivity is an investment in the future of our transportation ecosystem,” said Brad Stertz, Director of Audi Government Affairs. “Our participation in the Coalition for Cyclist Safety will help accelerate that objective.”
Through internal research, as well as publicly available data, Audi estimates there will be 5.3 million vehicles, work zones, railway crossings, bicycles, and other devices that will be capable of connecting using C-V2X by 2025. By 2030, it is possible that numbers will increase to 61 million connected devices, including as many as 20,000 crosswalks, 60,000 school zones, 216,000 school buses, and 45 million smartphones.
To make road traffic safer and more efficient for all participants, the Bosch Group is committed to expanding its engagement in V2X technologies through the Bosch eBike Systems division to also ensure the integration of bicycles into the V2X ecosystem. “V2X is another important contribution to safer cycling, since it could give cyclists digital visibility for other road users,” said Claus Fleischer, CEO of Robert Bosch GmbH’s Bosch eBike Systems division. “However, this cannot be achieved by one company alone – it requires the cooperation of various players working on the topic across the board so that in the future no road user is excluded from the benefits V2X can provide. We are happy to be one of the founders and to partner on this important initiative.”