NEW YORK, Oct. 24, 2023 /PRNewswire/ — The candle market size is expected to grow by USD 2.84 billion from 2022 to 2027. The market is estimated to be progressing at a CAGR of 5.79%, as per the latest Technavio market research report. The candle market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market. Armadilla Wax Works Inc., Bath and Body Works Direct Inc., Bolsius International BV, Colonial Candle, Dandong Everlight Candle Industry Co. Ltd., Desirepath Mississippi, LLC, Diannes Custom Candles, Diptyque Distribution LLC, Empire Candle Co. LLC, Lalique Group SA, NEST Fragrances, Newell Brands Inc., Portmeirion Group Plc., Reckitt Benckiser Group PLC, Stonewall Kitchen LLC, The Bridgewater Candle Co., The Estee Lauder Co. Inc., The White Company, The Yankee Candle Co. Inc., and Universal Candle Co. Ltd.
North America is estimated to account for 28% of the market’s overall growth. The regional growth can be attributed to the increasing demand for candles during festive seasons and holidays. Furthermore, the demand for candles with natural essential oils will also fuel the market’s growth. Moreover, the rise in awareness about the ingredients used to make candles, the use of environment-friendly containers, and the packaging of candles are other factors that play a major role in driving the demand for candles in North America. For more insights on the market share of various regions- Download sample report in MINUTES
Candle Market: Increasing adoption of candles for special occasions to drive growth
- The growing home decor market positively impacts the candle market.
- A significant upsurge in the demand for home decor merchandise is due to the increasing prosperity in major global economies and evolving lifestyles.
- Innovative products such as aromatherapy diffusers, plug-ins, and personalized candles have captured the attention of retailers and the millennial demographic.
- Due to their strong affinity for luxury goods and a preference for high-convenience brands, millennials, who are highly internet-savvy, are expected to account for over 70% of the global workforce by 2025, fueling the demand for home decor products, including candles.
- Hence, such factors drive the market growth during the forecast period.
Candle Market: Rising Use of Wooden Wicks
- An emerging trend in the global candle market is the increasing adoption of wooden wicks.
- Wooden wicks are small strips or tubes of wood specifically designed for candle-wicking purposes. Such wicks can be produced using various types of wood and come in different widths to match the candles they are used with.
- Moreover, wood wicks are not only sustainable and environmentally friendly, but they are also free of toxins and phthalates.
- Hence, the growing use of wooden wicks is expected to fuel market growth in the forecast period.
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What’s New? –
- Special coverage on the Russia–Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
- Global competitiveness and key competitor positions
- Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial – Buy the report!
Candle Market: Segmentation Analysis
This report extensively covers market segmentation by product type (container based, pillars, and others), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa).
- The market share growth by the container-based segment will be significant for the overall market during the forecast period. These candles are sold in containers such as jars and tins and most candle stores offer a wide range of container candles. Moreover, the containers can be reused or used as molds for new candles. Hence, such factors drive the container candles segment’s growth during the forecast period.
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Candle Market Scope |
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Report Coverage |
Details |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.79% |
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Market growth 2023-2027 |
USD 2,844.87 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023 (%) |
5.44 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 28% |
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Key countries |
US, Canada, China, Germany, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Armadilla Wax Works Inc., Bath and Body Works Direct Inc., Bolsius International BV, Colonial Candle, Dandong Everlight Candle Industry Co. Ltd., Desirepath Mississippi, LLC, Diannes Custom Candles, Diptyque Distribution LLC, Empire Candle Co. LLC, Lalique Group SA, NEST Fragrances, Newell Brands Inc., Portmeirion Group Plc., Reckitt Benckiser Group PLC, Stonewall Kitchen LLC, The Bridgewater Candle Co., The Estee Lauder Co. Inc., The White Company, The Yankee Candle Co. Inc., and Universal Candle Co. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product Type
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global – Market size and forecast 2022-2027 (USD million)
- Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 (USD million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global candle market 2017 – 2021
- Exhibit 18: Historic Market Size – Data Table on Global candle market 2017 – 2021 (USD million)
- 4.2 Product Type Segment Analysis 2017 – 2021
- Exhibit 19: Historic Market Size – Product Type Segment 2017 – 2021 (USD million)
- 4.3 Distribution Channel Segment Analysis 2017 – 2021
- Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 – 2021 (USD million)
- 4.4 Geography Segment Analysis 2017 – 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 (USD million)
- 4.5 Country Segment Analysis 2017 – 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 (USD million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis – Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition – Five forces 2022 and 2027
6 Market Segmentation by Product Type
- 6.1 Market segments
- Exhibit 30: Chart on Product Type – Market share 2022-2027 (%)
- Exhibit 31: Data Table on Product Type – Market share 2022-2027 (%)
- 6.2 Comparison by Product Type
- Exhibit 32: Chart on Comparison by Product Type
- Exhibit 33: Data Table on Comparison by Product Type
- 6.3 Container based – Market size and forecast 2022-2027
- Exhibit 34: Chart on Container based – Market size and forecast 2022-2027 (USD million)
- Exhibit 35: Data Table on Container based – Market size and forecast 2022-2027 (USD million)
- Exhibit 36: Chart on Container based – Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Container based – Year-over-year growth 2022-2027 (%)
- 6.4 Pillars – Market size and forecast 2022-2027
- Exhibit 38: Chart on Pillars – Market size and forecast 2022-2027 (USD million)
- Exhibit 39: Data Table on Pillars – Market size and forecast 2022-2027 (USD million)
- Exhibit 40: Chart on Pillars – Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Pillars – Year-over-year growth 2022-2027 (%)
- 6.5 Others – Market size and forecast 2022-2027
- Exhibit 42: Chart on Others – Market size and forecast 2022-2027 (USD million)
- Exhibit 43: Data Table on Others – Market size and forecast 2022-2027 (USD million)
- Exhibit 44: Chart on Others – Year-over-year growth 2022-2027 (%)
- Exhibit 45: Data Table on Others – Year-over-year growth 2022-2027 (%)
- 6.6 Market opportunity by Product Type
- Exhibit 46: Market opportunity by Product Type (USD million)
- Exhibit 47: Data Table on Market opportunity by Product Type (USD million)
7 Market Segmentation by Distribution Channel
- 7.1 Market segments
- Exhibit 48: Chart on Distribution Channel – Market share 2022-2027 (%)
- Exhibit 49: Data Table on Distribution Channel – Market share 2022-2027 (%)
- 7.2 Comparison by Distribution Channel
- Exhibit 50: Chart on Comparison by Distribution Channel
- Exhibit 51: Data Table on Comparison by Distribution Channel
- 7.3 Offline – Market size and forecast 2022-2027
- Exhibit 52: Chart on Offline – Market size and forecast 2022-2027 (USD million)
- Exhibit 53: Data Table on Offline – Market size and forecast 2022-2027 (USD million)
- Exhibit 54: Chart on Offline – Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Offline – Year-over-year growth 2022-2027 (%)
- 7.4 Online – Market size and forecast 2022-2027
- Exhibit 56: Chart on Online – Market size and forecast 2022-2027 (USD million)
- Exhibit 57: Data Table on Online – Market size and forecast 2022-2027 (USD million)
- Exhibit 58: Chart on Online – Year-over-year growth 2022-2027 (%)
- Exhibit 59: Data Table on Online – Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by Distribution Channel
- Exhibit 60: Market opportunity by Distribution Channel (USD million)
- Exhibit 61: Data Table on Market opportunity by Distribution Channel (USD million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 63: Chart on Market share by geography 2022-2027 (%)
- Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 65: Chart on Geographic comparison
- Exhibit 66: Data Table on Geographic comparison
- 9.3 North America – Market size and forecast 2022-2027
- Exhibit 67: Chart on North America – Market size and forecast 2022-2027 (USD million)
- Exhibit 68: Data Table on North America – Market size and forecast 2022-2027 (USD million)
- Exhibit 69: Chart on North America – Year-over-year growth 2022-2027 (%)
- Exhibit 70: Data Table on North America – Year-over-year growth 2022-2027 (%)
- 9.4 Europe – Market size and forecast 2022-2027
- Exhibit 71: Chart on Europe – Market size and forecast 2022-2027 (USD million)
- Exhibit 72: Data Table on Europe – Market size and forecast 2022-2027 (USD million)
- Exhibit 73: Chart on Europe – Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on Europe – Year-over-year growth 2022-2027 (%)
- 9.5 APAC – Market size and forecast 2022-2027
- Exhibit 75: Chart on APAC – Market size and forecast 2022-2027 (USD million)
- Exhibit 76: Data Table on APAC – Market size and forecast 2022-2027 (USD million)
- Exhibit 77: Chart on APAC – Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on APAC – Year-over-year growth 2022-2027 (%)
- 9.6 South America – Market size and forecast 2022-2027
- Exhibit 79: Chart on South America – Market size and forecast 2022-2027 (USD million)
- Exhibit 80: Data Table on South America – Market size and forecast 2022-2027 (USD million)
- Exhibit 81: Chart on South America – Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on South America – Year-over-year growth 2022-2027 (%)
- 9.7 Middle East and Africa – Market size and forecast 2022-2027
- Exhibit 83: Chart on Middle East and Africa – Market size and forecast 2022-2027 (USD million)
- Exhibit 84: Data Table on Middle East and Africa – Market size and forecast 2022-2027 (USD million)
- Exhibit 85: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)
- 9.8 US – Market size and forecast 2022-2027
- Exhibit 87: Chart on US – Market size and forecast 2022-2027 (USD million)
- Exhibit 88: Data Table on US – Market size and forecast 2022-2027 (USD million)
- Exhibit 89: Chart on US – Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on US – Year-over-year growth 2022-2027 (%)
- 9.9 China – Market size and forecast 2022-2027
- Exhibit 91: Chart on China – Market size and forecast 2022-2027 (USD million)
- Exhibit 92: Data Table on China – Market size and forecast 2022-2027 (USD million)
- Exhibit 93: Chart on China – Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on China – Year-over-year growth 2022-2027 (%)
- 9.10 Germany – Market size and forecast 2022-2027
- Exhibit 95: Chart on Germany – Market size and forecast 2022-2027 (USD million)
- Exhibit 96: Data Table on Germany – Market size and forecast 2022-2027 (USD million)
- Exhibit 97: Chart on Germany – Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on Germany – Year-over-year growth 2022-2027 (%)
- 9.11 UK – Market size and forecast 2022-2027
- Exhibit 99: Chart on UK – Market size and forecast 2022-2027 (USD million)
- Exhibit 100: Data Table on UK – Market size and forecast 2022-2027 (USD million)
- Exhibit 101: Chart on UK – Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on UK – Year-over-year growth 2022-2027 (%)
- 9.12 Canada – Market size and forecast 2022-2027
- Exhibit 103: Chart on Canada – Market size and forecast 2022-2027 (USD million)
- Exhibit 104: Data Table on Canada – Market size and forecast 2022-2027 (USD million)
- Exhibit 105: Chart on Canada – Year-over-year growth 2022-2027 (%)
- Exhibit 106: Data Table on Canada – Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 107: Market opportunity by geography (USD million)
- Exhibit 108: Data Tables on Market opportunity by geography (USD million)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 109: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 111: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 112: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 113: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 114: Matrix on vendor position and classification
- 12.3 Armadilla Wax Works Inc.
- Exhibit 115: Armadilla Wax Works Inc. – Overview
- Exhibit 116: Armadilla Wax Works Inc. – Product / Service
- Exhibit 117: Armadilla Wax Works Inc. – Key offerings
- 12.4 Bolsius International BV
- Exhibit 118: Bolsius International BV – Overview
- Exhibit 119: Bolsius International BV – Product / Service
- Exhibit 120: Bolsius International BV – Key offerings
- 12.5 Colonial Candle
- Exhibit 121: Colonial Candle – Overview
- Exhibit 122: Colonial Candle – Product / Service
- Exhibit 123: Colonial Candle – Key offerings
- 12.6 Dandong Everlight Candle Industry Co. Ltd.
- Exhibit 124: Dandong Everlight Candle Industry Co. Ltd. – Overview
- Exhibit 125: Dandong Everlight Candle Industry Co. Ltd. – Product / Service
- Exhibit 126: Dandong Everlight Candle Industry Co. Ltd. – Key offerings
- 12.7 Desirepath Mississippi, LLC
- Exhibit 127: Desirepath Mississippi, LLC – Overview
- Exhibit 128: Desirepath Mississippi, LLC – Product / Service
- Exhibit 129: Desirepath Mississippi, LLC – Key offerings
- 12.8 Diannes Custom Candles
- Exhibit 130: Diannes Custom Candles – Overview
- Exhibit 131: Diannes Custom Candles – Product / Service
- Exhibit 132: Diannes Custom Candles – Key offerings
- 12.9 Diptyque Distribution LLC
- Exhibit 133: Diptyque Distribution LLC – Overview
- Exhibit 134: Diptyque Distribution LLC – Product / Service
- Exhibit 135: Diptyque Distribution LLC – Key offerings
- 12.10 Empire Candle Co. LLC
- Exhibit 136: Empire Candle Co. LLC – Overview
- Exhibit 137: Empire Candle Co. LLC – Product / Service
- Exhibit 138: Empire Candle Co. LLC – Key offerings
- 12.11 NEST Fragrances
- Exhibit 139: NEST Fragrances – Overview
- Exhibit 140: NEST Fragrances – Product / Service
- Exhibit 141: NEST Fragrances – Key offerings
- 12.12 Newell Brands Inc.
- Exhibit 142: Newell Brands Inc. – Overview
- Exhibit 143: Newell Brands Inc. – Business segments
- Exhibit 144: Newell Brands Inc. – Key news
- Exhibit 145: Newell Brands Inc. – Key offerings
- Exhibit 146: Newell Brands Inc. – Segment focus
- 12.13 Portmeirion Group Plc.
- Exhibit 147: Portmeirion Group Plc. – Overview
- Exhibit 148: Portmeirion Group Plc. – Business segments
- Exhibit 149: Portmeirion Group Plc. – Key offerings
- Exhibit 150: Portmeirion Group Plc. – Segment focus
- 12.14 Stonewall Kitchen LLC
- Exhibit 151: Stonewall Kitchen LLC – Overview
- Exhibit 152: Stonewall Kitchen LLC – Product / Service
- Exhibit 153: Stonewall Kitchen LLC – Key offerings
- 12.15 The Estee Lauder Co. Inc.
- Exhibit 154: The Estee Lauder Co. Inc. – Overview
- Exhibit 155: The Estee Lauder Co. Inc. – Product / Service
- Exhibit 156: The Estee Lauder Co. Inc. – Key offerings
- 12.16 The White Company
- Exhibit 157: The White Company – Overview
- Exhibit 158: The White Company – Product / Service
- Exhibit 159: The White Company – Key offerings
- 12.17 The Yankee Candle Co. Inc.
- Exhibit 160: The Yankee Candle Co. Inc. – Overview
- Exhibit 161: The Yankee Candle Co. Inc. – Product / Service
- Exhibit 162: The Yankee Candle Co. Inc. – Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 163: Inclusions checklist
- Exhibit 164: Exclusions checklist
- 13.3 Currency conversion rates for USUSD
- Exhibit 165: Currency conversion rates for USUSD
- 13.4 Research methodology
- Exhibit 166: Research methodology
- Exhibit 167: Validation techniques employed for market sizing
- Exhibit 168: Information sources
- 13.5 List of abbreviations
- Exhibit 169: List of abbreviations
About Technavio
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With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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