Digital content market: Historic industry size and analysis of 15 vendors and 7 countries – Technavio

NEW YORK, Oct. 26, 2023 /PRNewswire/ — The digital content market size is forecasted to increase by USD 694.88 billion from 2022 to 2027, at a CAGR of 13.78%, according to a recent market study by Technavio. The growth of the market will be driven by digital transformation across sectors, the renewal of services across online streaming channels, and the growing consumption of online content.

Technavio categorizes the global digital content market as a part of the interactive media and services market, which covers companies engaged in content and information creation or distribution through proprietary platforms, where sales are primarily generated through pay-per-click advertisements.

Charts and data tables about market and segment sizes for a historic period of five (2017-2021) years have been covered in this report. Download the Sample Report

Technavio has extensively analyzed 15 major vendors, including Activision Blizzard Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., AT&T Inc., Baidu Inc., Bloomberg L.P, Comcast Corp., Deezer SA, DISH Network Corp., Electronic Arts Inc., Gannett Co. Inc., iHeartMedia Inc., Microsoft Corp., Netflix Inc., Nine Entertainment Co. Holdings Ltd., Roku Inc., Sony Group Corp., Tencent Holdings Ltd., and The Walt Disney Co.

Key benefits for industry players and stakeholders –

• The report offers information on the criticality of vendor inputs, including R&D, CAPEX, and technology.
• It also provides detailed analyses of the market’s competitive landscape and vendors’ product offerings.
• The report also provides a qualitative and quantitative analysis of vendors to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category focused, industry focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Expand operations in the future – To get requisite details, ask for a custom report.

Customer landscape – Analysis of price sensitivity, adoption lifecycle, customer purchase basket, adoption rates, and purchase criteria by Technavio

• One of the core components of the customer landscape is price sensitivity, an analysis of which will help companies refine marketing strategies to gain a competitive advantage. 
• Another key aspect is price sensitivity drivers (purchases are undifferentiated, purchase is a key cost to buyers, and quality is not important), which range between LOW and HIGH.
• Furthermore, market adoption rates for all regions have been covered.

Download the sample to get a holistic overview of the digital content market by industry experts to evaluate and develop growth strategies.

The market is segmented by content type (digital video content, digital game content, digital text content, and digital audio content) and application (smartphones, computers, smart TV, and others).

Segmentation by end-user (inclusion/exclusion)

• Inclusion: 
• Digital video content:

The digital video content segment grew gradually by USD 236.59 billion between 2017 and 2021. During the forecast period, the growth of this segment will be driven by extensive development in high-speed broadband infrastructure and telecom network infrastructure, with the adoption of 4G and 5G technologies in emerging economies. The high popularity of the subscription-based model in developed economies will also drive the growth of this segment.

To get detailed insights about inclusions and exclusions, buy the report.

Related reports –

Digital publishing market by type and geography – Forecast and analysis 2022-2026 – size is estimated to increase by USD 105.96 billion from 2021 to 2026, according to the recent market study by Technavio. Furthermore, this report extensively covers market segmentation by type (text content, video content, and audio content) and geography (APAC, North America, Europe, Middle East and Africa, and South America).

Digital educational publishing market by end-user and geography – Forecast and analysis 2022-2026 – size is estimated to increase by USD 10.55 billion from 2021 to 2026, with an accelerated CAGR of 15.57%, according to the recent market study by Technavio. The innovative marketing strategies by digital education content publishers are driving the market growth.

What are the key data covered in the digital content market?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the digital content market between 2023 and 2027
• Precise estimation of the size of the digital content market size and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the digital content market across APAC, North America, Europe, Middle East and Africa, and South America
• Thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of digital content market vendors

Browse for Technavio’s Communication Services Market Reports

Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Content Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 (USD billion)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 (USD billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global digital content market 2017 – 2021
• Exhibit 18: Historic Market Size – Data Table on Global digital content market 2017 – 2021 (USD billion)

• 4.2 Content type Segment Analysis 2017 – 2021
• Exhibit 19: Historic Market Size – Content type Segment 2017 – 2021 (USD billion)

• 4.3 Application Segment Analysis 2017 – 2021
• Exhibit 20: Historic Market Size – Application Segment 2017 – 2021 (USD billion)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 (USD billion)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 (USD billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Content Type

• 6.1 Market segments 
• Exhibit 30: Chart on Content Type – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Content Type – Market share 2022-2027 (%)

• 6.2 Comparison by Content Type 
• Exhibit 32: Chart on Comparison by Content Type
• Exhibit 33: Data Table on Comparison by Content Type

• 6.3 Digital video content – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Digital video content – Market size and forecast 2022-2027 (USD billion)
• Exhibit 35: Data Table on Digital video content – Market size and forecast 2022-2027 (USD billion)
• Exhibit 36: Chart on Digital video content – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Digital video content – Year-over-year growth 2022-2027 (%)

• 6.4 Digital game content – Market size and forecast 2022-2027
• Exhibit 38: Chart on Digital game content – Market size and forecast 2022-2027 (USD billion)
• Exhibit 39: Data Table on Digital game content – Market size and forecast 2022-2027 (USD billion)
• Exhibit 40: Chart on Digital game content – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Digital game content – Year-over-year growth 2022-2027 (%)

• 6.5 Digital text content – Market size and forecast 2022-2027
• Exhibit 42: Chart on Digital text content – Market size and forecast 2022-2027 (USD billion)
• Exhibit 43: Data Table on Digital text content – Market size and forecast 2022-2027 (USD billion)
• Exhibit 44: Chart on Digital text content – Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Digital text content – Year-over-year growth 2022-2027 (%)

• 6.6 Digital audio content – Market size and forecast 2022-2027 
• Exhibit 46: Chart on Digital audio content – Market size and forecast 2022-2027 (USD billion)
• Exhibit 47: Data Table on Digital audio content – Market size and forecast 2022-2027 (USD billion)
• Exhibit 48: Chart on Digital audio content – Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Digital audio content – Year-over-year growth 2022-2027 (%)

• 6.7 Market opportunity by Content Type 
• Exhibit 50: Market opportunity by Content Type (USD billion)

7 Market Segmentation by Application

• 7.1 Market segments 
• Exhibit 51: Chart on Application – Market share 2022-2027 (%)
• Exhibit 52: Data Table on Application – Market share 2022-2027 (%)

• 7.2 Comparison by Application 
• Exhibit 53: Chart on Comparison by Application
• Exhibit 54: Data Table on Comparison by Application

• 7.3 Smartphones – Market size and forecast 2022-2027
• Exhibit 55: Chart on Smartphones – Market size and forecast 2022-2027 (USD billion)
• Exhibit 56: Data Table on Smartphones – Market size and forecast 2022-2027 (USD billion)
• Exhibit 57: Chart on Smartphones – Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Smartphones – Year-over-year growth 2022-2027 (%)

• 7.4 Computers – Market size and forecast 2022-2027
• Exhibit 59: Chart on Computers – Market size and forecast 2022-2027 (USD billion)
• Exhibit 60: Data Table on Computers – Market size and forecast 2022-2027 (USD billion)
• Exhibit 61: Chart on Computers – Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Computers – Year-over-year growth 2022-2027 (%)

• 7.5 Smart TV – Market size and forecast 2022-2027
• Exhibit 63: Chart on Smart TV – Market size and forecast 2022-2027 (USD billion)
• Exhibit 64: Data Table on Smart TV – Market size and forecast 2022-2027 (USD billion)
• Exhibit 65: Chart on Smart TV – Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Smart TV – Year-over-year growth 2022-2027 (%)

• 7.6 Others – Market size and forecast 2022-2027
• Exhibit 67: Chart on Others – Market size and forecast 2022-2027 (USD billion)
• Exhibit 68: Data Table on Others – Market size and forecast 2022-2027 (USD billion)
• Exhibit 69: Chart on Others – Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Others – Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Application 
• Exhibit 71: Market opportunity by Application (USD billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 73: Chart on Market share by geography 2022-2027 (%)
• Exhibit 74: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 75: Chart on Geographic comparison
• Exhibit 76: Data Table on Geographic comparison

• 9.3 North America – Market size and forecast 2022-2027
• Exhibit 77: Chart on North America – Market size and forecast 2022-2027 (USD billion)
• Exhibit 78: Data Table on North America – Market size and forecast 2022-2027 (USD billion)
• Exhibit 79: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.4 Europe – Market size and forecast 2022-2027
• Exhibit 81: Chart on Europe – Market size and forecast 2022-2027 (USD billion)
• Exhibit 82: Data Table on Europe – Market size and forecast 2022-2027 (USD billion)
• Exhibit 83: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.5 APAC – Market size and forecast 2022-2027
• Exhibit 85: Chart on APAC – Market size and forecast 2022-2027 (USD billion)
• Exhibit 86: Data Table on APAC – Market size and forecast 2022-2027 (USD billion)
• Exhibit 87: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.6 South America – Market size and forecast 2022-2027
• Exhibit 89: Chart on South America – Market size and forecast 2022-2027 (USD billion)
• Exhibit 90: Data Table on South America – Market size and forecast 2022-2027 (USD billion)
• Exhibit 91: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 93: Chart on Middle East and Africa – Market size and forecast 2022-2027 (USD billion)
• Exhibit 94: Data Table on Middle East and Africa – Market size and forecast 2022-2027 (USD billion)
• Exhibit 95: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027
• Exhibit 97: Chart on US – Market size and forecast 2022-2027 (USD billion)
• Exhibit 98: Data Table on US – Market size and forecast 2022-2027 (USD billion)
• Exhibit 99: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027
• Exhibit 101: Chart on China – Market size and forecast 2022-2027 (USD billion)
• Exhibit 102: Data Table on China – Market size and forecast 2022-2027 (USD billion)
• Exhibit 103: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 India – Market size and forecast 2022-2027
• Exhibit 105: Chart on India – Market size and forecast 2022-2027 (USD billion)
• Exhibit 106: Data Table on India – Market size and forecast 2022-2027 (USD billion)
• Exhibit 107: Chart on India – Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on India – Year-over-year growth 2022-2027 (%)

• 9.11 UK – Market size and forecast 2022-2027
• Exhibit 109: Chart on UK – Market size and forecast 2022-2027 (USD billion)
• Exhibit 110: Data Table on UK – Market size and forecast 2022-2027 (USD billion)
• Exhibit 111: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.12 Germany – Market size and forecast 2022-2027
• Exhibit 113: Chart on Germany – Market size and forecast 2022-2027 (USD billion)
• Exhibit 114: Data Table on Germany – Market size and forecast 2022-2027 (USD billion)
• Exhibit 115: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 116: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 117: Market opportunity by geography (USD billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 118: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 119: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 120: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 121: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 122: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 123: Matrix on vendor position and classification

• 12.3 Activision Blizzard Inc. 
• Exhibit 124: Activision Blizzard Inc. – Overview
• Exhibit 125: Activision Blizzard Inc. – Business segments
• Exhibit 126: Activision Blizzard Inc. – Key news
• Exhibit 127: Activision Blizzard Inc. – Key offerings
• Exhibit 128: Activision Blizzard Inc. – Segment focus

• 12.4 Alphabet Inc. 
• Exhibit 129: Alphabet Inc. – Overview
• Exhibit 130: Alphabet Inc. – Business segments
• Exhibit 131: Alphabet Inc. – Key news
• Exhibit 132: Alphabet Inc. – Key offerings
• Exhibit 133: Alphabet Inc. – Segment focus

• 12.5 Amazon.com Inc. 
• Exhibit 134: Amazon.com Inc. – Overview
• Exhibit 135: Amazon.com Inc. – Business segments
• Exhibit 136: Amazon.com Inc. – Key news
• Exhibit 137: Amazon.com Inc. – Key offerings
• Exhibit 138: Amazon.com Inc. – Segment focus

• 12.6 Apple Inc. 
• Exhibit 139: Apple Inc. – Overview
• Exhibit 140: Apple Inc. – Business segments
• Exhibit 141: Apple Inc. – Key news
• Exhibit 142: Apple Inc. – Key offerings
• Exhibit 143: Apple Inc. – Segment focus

• 12.7 AT and T Inc. 
• Exhibit 144: AT and T Inc. – Overview
• Exhibit 145: AT and T Inc. – Business segments
• Exhibit 146: AT and T Inc. – Key offerings
• Exhibit 147: AT and T Inc. – Segment focus

• 12.8 Baidu Inc. 
• Exhibit 148: Baidu Inc. – Overview
• Exhibit 149: Baidu Inc. – Business segments
• Exhibit 150: Baidu Inc. – Key offerings
• Exhibit 151: Baidu Inc. – Segment focus

• 12.9 Bloomberg L.P 
• Exhibit 152: Bloomberg L.P – Overview
• Exhibit 153: Bloomberg L.P – Product / Service
• Exhibit 154: Bloomberg L.P – Key news
• Exhibit 155: Bloomberg L.P – Key offerings

• 12.10 Comcast Corp. 
• Exhibit 156: Comcast Corp. – Overview
• Exhibit 157: Comcast Corp. – Business segments
• Exhibit 158: Comcast Corp. – Key news
• Exhibit 159: Comcast Corp. – Key offerings
• Exhibit 160: Comcast Corp. – Segment focus

• 12.11 Deezer SA 
• Exhibit 161: Deezer SA – Overview
• Exhibit 162: Deezer SA – Product / Service
• Exhibit 163: Deezer SA – Key news
• Exhibit 164: Deezer SA – Key offerings

• 12.12 DISH Network Corp. 
• Exhibit 165: DISH Network Corp. – Overview
• Exhibit 166: DISH Network Corp. – Business segments
• Exhibit 167: DISH Network Corp. – Key offerings
• Exhibit 168: DISH Network Corp. – Segment focus

• 12.13 Electronic Arts Inc. 
• Exhibit 169: Electronic Arts Inc. – Overview
• Exhibit 170: Electronic Arts Inc. – Product / Service
• Exhibit 171: Electronic Arts Inc. – Key offerings

• 12.14 Gannett Co. Inc. 
• Exhibit 172: Gannett Co. Inc. – Overview
• Exhibit 173: Gannett Co. Inc. – Business segments
• Exhibit 174: Gannett Co. Inc. – Key offerings
• Exhibit 175: Gannett Co. Inc. – Segment focus

• 12.15 Microsoft Corp. 
• Exhibit 176: Microsoft Corp. – Overview
• Exhibit 177: Microsoft Corp. – Business segments
• Exhibit 178: Microsoft Corp. – Key news
• Exhibit 179: Microsoft Corp. – Key offerings
• Exhibit 180: Microsoft Corp. – Segment focus

• 12.16 Sony Group Corp. 
• Exhibit 181: Sony Group Corp. – Overview
• Exhibit 182: Sony Group Corp. – Business segments
• Exhibit 183: Sony Group Corp. – Key news
• Exhibit 184: Sony Group Corp. – Key offerings
• Exhibit 185: Sony Group Corp. – Segment focus

• 12.17 The Walt Disney Co. 
• Exhibit 186: The Walt Disney Co. – Overview
• Exhibit 187: The Walt Disney Co. – Business segments
• Exhibit 188: The Walt Disney Co. – Key offerings
• Exhibit 189: The Walt Disney Co. – Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 190: Inclusions checklist
• Exhibit 191: Exclusions checklist

• 13.3 Currency conversion rates for USUSD 
• Exhibit 192: Currency conversion rates for USUSD

• 13.4 Research methodology 
• Exhibit 193: Research methodology
• Exhibit 194: Validation techniques employed for market sizing
• Exhibit 195: Information sources

• 13.5 List of abbreviations 
• Exhibit 196: List of abbreviations

About US 

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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