What’s Shaping the B2B Tech Demand Gen Market Over the Next 12 Months?
What’s Shaping the B2B Tech Demand Gen Market Over the Next 12 Months?
“The findings of this year’s State of Demand Gen report tell a story that demand gen tactics are shifting to focus more on precision and quality,” said Chris Rooke, Chief Executive Officer at Activate. “For example: Two-thirds of teams now have BDRs to focus on lead qualification and follow-up.”
Among some of the topics covered in this year’s report:
Demand generation budget patterns and growth
How marketers are driving demand – what works and what doesn’t
Which tactics are seeing increased adoption
The outlook for budget and growth in the coming 12 months
About Activate: Activate Marketing Services (www.activatems.com) provides content-powered lead and marketing services for business technology marketers, based on a unique combination of buyer insights and high-performance content. Activate develops detailed buyer personas, creates multi-platform content to engage prospects at every stage of the decision-making process, then nurtures the resulting relationships across live, mobile and digital platforms to convert prospects into customers. Founded by a team of high-tech media executives with deep expertise in editorial, marketing and technology, Activate’s formula for high-performance marketing connects messaging, marketing and measurement to deliver bottom-line results.
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