Growing incidence of obesity among people across the globe and widespread consumer preference for clean-label products will drive the global ketogenic diet food market.
PORTLAND, Ore., Nov. 6, 2023 /PRNewswire/ — Allied Market Research published a report “Ketogenic Diet Food Market by Type (Supplements, Beverages, Snacks, Dairy), by Distribution Channel (Online, Offline): Global Opportunity Analysis and Industry Forecast, 2021-2031″. As per the report, the global ketogenic diet food market is expected to gather $14.5 billion by 2031. The market accounted for a revenue of $8.4 billion in 2021 and is predicted to grow at a CAGR of 5.9% during the 2022-2031 period. The report provides a detailed study of the latest market trends, regional scenario, and the competitive landscape of the market.
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Prime Growth Drivers and Opportunities
A growth in prevalence of obesity and overweight issues among the younger and working-class section of the population is expected to be the primary growth driver of the global ketogenic diet food market. Furthermore, a rising proportion of health-conscious people and increasing consumption of natural and clean-label products will further help to augment the growth rate of the market. On the contrary, the negative effects of ketogenic diet food on human health might create hurdles in the growth of the market. Nonetheless, magnification of the e-commerce sector and soaring investments in R&D will generate new growth opportunities in the market.
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Report Coverage |
Details |
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Forecast Period |
2023–2032 |
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Base Year |
2022 |
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Market Size in 2022 |
$8.4 billion |
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Market Size in 2032 |
$14.5 |
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CAGR |
$14.5 |
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No. of Pages in Report |
274 |
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Segments covered |
Type, Distribution Channel, and Region. |
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Drivers |
· increased prevalence of overweight and obesity · younger generation, millennials · working-class population |
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Opportunities |
· increases the risk of developing · |
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Restraints |
· Lack of awareness · Availability of alternatives |
The supplements segment to flourish immensely
By type, the supplements segment held the highest market share of around half of the total market in 2021. The rapid pace of urbanization and widespread awareness regarding the nutritional benefits of ketogenic diet have been the major factors in the growth of the segment. On the other hand, the snacks segment is estimated to have the fastest CAGR of 7.8% during the forecast period. Increasing proportion of health-conscious populations has led to an increase in demand for ketogenic snacks which will propel the segment ahead.
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The offline segment to dominate during the analysis period
By distribution channel, the offline segment generated the highest revenue of more than four-fifths of the total market in 2021. The wide choice of ketogenic food products available to the customers in hypermarkets/supermarkets have led to a rise in popularity of offline channels. However, the online segment is anticipated to have the highest CAGR of 7.0% by 2031. The rise in the number of e-commerce websites and online portals in developing regions has led to many people buying ketogenic food products through online channels which will aid the segment to surge ahead.
Asia Pacific to be the fastest growing in the forecast timeframe
By region, the Asia-Pacific ketogenic diet food market is anticipated to be the fastest growing with a CAGR of 7.0% during the analysis timeframe. Rapid urbanization resulting in an increase in middle class consumers has ballooned the demand for ketogenic diet food products in the region. However, the market in North America held the highest share in 2021, with around two-fifths of the total share and is likely to continue its dominance in the coming period. Increasing obesity rates and awareness regarding the importance of eating a healthy diet is predicted to push the market ahead.
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Major Companies in the Market
Ample Foods
Keto and company
Know Brainer Foods
Danone SA
Zenwise Health
Bulletproof 360 Inc.
Nestle SA
PerfectKeto
Ancient Nutrition
Prüvit Venture
The report analyzes the leading companies of the global ketogenic diet food market and the strategies adopted by them including acquisitions, mergers, partnerships, and collaborations.
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