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Nov 6 (Reuters) – Dating app operator Bumble said founder (BMBL.O) Whitney Wolfe Herd will step down as chief executive and hand over the role to seasoned tech and business executive Lidiane Jones, sending its shares down more than 8% in early trading on Monday.

Jones is the CEO of Salesforce-owned (CRM.N) Slack and has held senior business roles at Microsoft (MSFT.O) where she spent more than 12 years. She will take over on Jan. 2, while Wolfe Herd will remain executive chair.

“Lidiane’s expertise and track record in product and technology is exceptional,” said Wolfe Herd as the company looks to adopt artificial intelligence across its products.

Wolfe Herd, 33, launched the company in 2014 after an acrimonious departure from Match Group-owned rival app Tinder, which she had co-founded. Bumble’s eponymous app stood out in the industry by allowing women to make the first move.

In the recent years, Bumble, which counts Friends, Badoo, Fruitz (for Gen Z) and Official in its portfolio of dating services, has faced pressure to grow due to unrest in some markets like the Eastern Europe and competition from larger rival Match (MTCH.O).

Bumble raised more than $2 billion in its initial public offering in February 2021, building on the momentum for internet-based dating services amid pandemic-led movement curbs.

The stock value has, however, slipped four-fifth since then as those tailwinds waned.

This is the second big executive departure this year at Bumble following the exit of President Tariq Shaukat, who stepped down after three years in the role.

“We are incrementally negative on the news, pending greater details… we view Whitney’s departure as a near-to-midterm headwind for business operations and a negative for overall company morale,” Evercore analysts said in a note.

Bumble is scheduled to report its third-quarter earnings on Tuesday.

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