“Coachbuilding goes to the very essence of creating a car and is something that we have nurtured and protected at Morgan. We have found that to craft by hand and not through automation, and to let the heart of the creator shape a line or an object, is what allows the spirit of our company to shine through.
For us, coachbuilding has an ethical meaning too. By doing something with your hands, it allows you to fully understand and appreciate the raw materials, and in turn respect the environment in which they were created.
Coachbuilding is not constrained by trends and borders, as we are discovering through this collaboration. The shared passion between Morgan and Pininfarina is clear, and we look forward to sharing much more with our community in due course.”