NEW YORK, Nov. 13, 2023 /PRNewswire/ — The processed pumpkin market in the US is set to grow by USD 368.9 million from 2022 to 2027. However, the growth momentum will progress at a CAGR of 6.32% during the forecast period, according to Technavio. The processed pumpkin market in US is fragmented, and the vendors are seeking strong partnerships with automotive, industrial, and commercial companies to compete in the market. Aldi Group, Amazon.com Inc., Dohler GmbH, Farmers Market Foods Inc., Ingredion Inc., Kroger Co., Libbys Brand Holding, McCormick and Co. Inc., Natures Vitality Farms, Nestle SA, nubeleaf, PepsiCo Inc., Plum Organics PBC, Seawind International, Target Corp., The Great American Spice Co., Walmart Inc., Whole Life Pet Products, Woodland Foods Ltd., and Z Natural Foods LLC are some of the major market participants -. To know about the vendor offerings – Request a sample report
The processed pumpkin market in US is fragmented, and the degree of fragmentation will accelerate. The health benefits of pumpkin will offer immense growth opportunities. However, the Intense competition from other superfood products like quinoa- and hemp-based food products will hamper the market growth.
Processed Pumpkin Market in US 2023-2027: Drivers & Challenges
The health benefits of pumpkin drives market growth of processed pumpkin in the US. Pumpkin is one of the most popular superfoods as they are rich in fiber, potassium, magnesium, zinc, and other essential proteins. Furthermore, they are major sources of antioxidants as they contain multiple forms of Vitamin E as well as phenolic acids, caffeic acid, hydroxybenzoic acid, coumaric acid, ferulic acid, sinapic acid, protocatechuic acid, syringic acid, vanillic acid. Additionally, they have high magnesium content. Magnesium plays a vital role in the body’s enzymatic reactions. Hence, such health benefits drive the growth of the processed pumpkin market in the US during the forecast period.
Intense competition from other superfood products like quinoa- and hemp-based food products challenge the growth of the processed pumpkin market in US. The decline in the market can be attributed to processed pumpkin products still falling in the niche category in the health and wellness food market. Furthermore, with the rising penetration of these superfoods in the market, there will be a slight decrease in year-over-year (YoY) growth. Hence, such challenges impede the market growth of processed pumpkins in the US during the forecast period.
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Processed Pumpkin Market in US 2023-2027: Segment Analysis
- Product
- Dried
- Puree
- Concentrates
- Application
- Bakery
- Beverages
- Desserts
- Others
Processed Pumpkin Market in the US 2023-2027: Segmentation Highlights
The dried segment will be significant during the forecast period. They are also known as dehydrated pumpkins. Dried processed pumpkins are made by the process in which the pumpkin is first processed in a puree or pulp, and then using dehydration, moisture is extracted, which results in the product being a dry, lightweight powder that can be rehydrated or added directly to recipes. They are used instead of fresh pumpkins in recipes such as pumpkin bread, pumpkin muffins, and pumpkin pancakes. Furthermore, dried pumpkin powder has a longer shelf life compared to fresh pumpkins, making it ideal for storage and transportation. This reduces spoilage and food waste. Hence, such factors drive segment growth during the forecast period.
The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies, growth strategies, product innovations, new product launches, investments, and growth in market share, among others Buy the Report
Processed Pumpkin Market in US 2023-2027: Key Highlights
- CAGR of the market during the forecast period 2023-2027
- Detailed information on factors that will assist the processed pumpkin market in US growth during the next five years
- Estimation of the processed pumpkin market in US size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the processed pumpkin market in US across US
- Analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of the processed pumpkin market in US vendors
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Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Company Landscape
12 Company Analysis
13 Appendix
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SOURCE Technavio