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The Amazon logo at the company logistics center in Lauwin-Planque, France

The logo of Amazon is seen at the company logistics center in Lauwin-Planque, northern France, January 5, 2023. REUTERS/Pascal Rossignol/File Photo Acquire Licensing Rights

BRUSSELS, Nov 23 (Reuters) – Amazon (AMZN.O) is set to win unconditional EU antitrust approval for its $1.4 billion acquisition of robot vacuum maker iRobot (IRBT.O), three people familiar with the matter said on Thursday.

Antitrust enforcers around the world have stepped up scrutiny of Big Tech acquiring smaller rivals, concerned about the accumulation of troves of data by a few companies and big players leveraging their dominance into new markets.

The European Commission, which acts as the EU’s competition watchdog, warned Amazon in July that the deal could reduce competition in robot vacuum cleaners and reinforce the U.S. company’s dominant position as an online marketplace provider.

The Commission, which is due to decide on the deal by Feb. 14, declined to comment. Amazon did not respond immediately to a request for comment.

The deal announced in August would add iRobot’s Roomba robot vacuum to U.S. online retail giant Amazon’s portfolio of smart devices, includes the Alexa voice assistant, smart thermostats, security devices and wall-mounted smart displays.

The UK antitrust agency cleared the deal unconditionally after a preliminary review.

Reporting by Foo Yun Chee
Editing by Mark Potter and David Goodman

Our Standards: The Thomson Reuters Trust Principles.

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An agenda-setting and market-moving journalist, Foo Yun Chee is a 20-year veteran at Reuters. Her stories on high profile mergers have pushed up the European telecoms index, lifted companies’ shares and helped investors decide on their move. Her knowledge and experience of European antitrust laws and developments helped her broke stories on Microsoft, Google, Amazon, numerous market-moving mergers and antitrust investigations. She has previously reported on Greek politics and companies, when Greece’s entry into the eurozone meant it punched above its weight on the international stage, as well as Dutch corporate giants and the quirks of Dutch society and culture that never fail to charm readers.

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