DUBLIN, Dec. 15, 2023 /PRNewswire/ — The “Digital OOH – Global Strategic Business Report” report has been added to ResearchAndMarkets.com’s offering.
Global Digital OOH Market to Reach $41.3 Billion by 2030
The global market for Digital OOH estimated at US$20.9 Billion in the year 2022, is projected to reach a revised size of US$41.3 Billion by 2030, growing at a CAGR of 8.9% over the analysis period 2022-2030.
This report provides a comprehensive analysis of the Digital Out-of-Home (DOOH) market, beginning with an introduction to DOOH. It delves into the current market scenario and outlook for Digital OOH, offering insights into the evolving landscape of this advertising medium.
Billboard, one of the segments analyzed in the report, is projected to record 9.8% CAGR and reach US$19.9 Billion by the end of the analysis period. Growth in the Transit segment is estimated at 8.5% CAGR for the next 8-year period.
The report offers a brief overview of trends that are shaping the DOOH market, highlighting the impact of digital billboards and their comparison to traditional billboards. It identifies transit media as an emerging growth vertical and discusses the rising demand for street furniture, showcasing different forms of street furniture.
The economic scenario and its impact on the Digital OOH market are explored, providing real GDP growth rates by country/region for the years 2018 through 2021. The competitive landscape of Digital OOH is analyzed, characterizing it as a fragmented marketplace. Recent market activity is discussed to provide readers with insights into developments and trends in the DOOH market.
The report also includes global outdoor advertising competitor revenues in US$ billion, showcasing the scale of this industry. Additionally, it presents global key competitors’ percentage market share in 2022 and categorizes competitive market presence for players worldwide as strong, active, niche, or trivial.
The U.S. Market is Estimated at $6.6 Billion, While China is Forecast to Grow at 12.2% CAGR
The Digital OOH market in the U.S. is estimated at US$6.6 Billion in the year 2022. China, the world’s second largest economy, is forecast to reach a projected market size of US$9.6 Billion by the year 2030 trailing a CAGR of 12.2% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.3% and 7.5% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 7.2% CAGR.
What’s New?
Special discussions on the global economic climate and market sentiment
Coverage on global competitiveness and key competitor percentage market shares
Market presence analysis across multiple geographies – Strong/Active/Niche/Trivial
Online interactive peer-to-peer collaborative bespoke updates
Access to digital archives and trademarked research platform
Complimentary updates for one year
Access to curated YouTube video transcripts of market sentiments shared by CEOs, domain experts and market influencers via interviews, podcasts, press statements and event keynotes
MARKET TRENDS & DRIVERS
Growing Importance of Outdoor Advertising Creates Fertile Environment for Digital OOH
A Note on Evolution of Outdoor Advertising
World Outdoor Advertising Expenditure (in US$ Billion) for the Years 2018 through 2025
Breakdown World Outdoor Advertising Expenditure (in %) by Region/Country for the Year 2019
Leading Advertisers in OOH Spending Globally
Digital OOH Rides on the Urbanization Wave
World Urban Population in Thousands: 1950-2050
Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 1950, 1970, 1990, 2018, 2030 and 2050
Percentage of Urban Population in Select Countries for 2018, 2020, 2030, 2040 and 2050
Urban Skyscrapers with Building Wrap Screens Drive Adoption
Increased Vehicular Traffic in Urban Territories Augurs Well
Smart City, the New Urban Infrastructure Concept, to Drive Next Wave of Growth in DOOH
World Smart City Investments (in US$ Billion) for the Years 2018 through 2025
Breakdown of World Smart City Investments (in %) by Country/Region for the Year 2019
Airports: Niche Segment
Smart Airports to Widen Airport DOOH
World Smart Airport Investments (in US$ Million) for the Years 2018 through 2025
Programmatic Approach Steps In to Instigate Broad-based Opportunities for Digital OOH
Fragmented In-Home Advertising Extends Opportunities
Special Entertainment Events Provides Momentum
Technological Confluence Sparks Innovative Approaches to Digital OOH
AI and Data Analytics Come to the Fore to Enhance DOOH Capabilities
Smartboards Enhance Viewer Recall of Outdoor Ads
Gesture Technology Proliferates the DOOH Vertical
The Rise of Augmented Reality & Nex-Gen Glad-vertising
Eco-Friendly Designs, Sleeker Hardware & Smarter Software Proliferate DOOH Domain
Issues & Challenges
Lack of Measurement: A Key Impediment
Unconventional Pricing Models
Issues with Targeting & Attribution
Safety Issues Being Taken to Higher Levels
Municipal Contracts: Inducing Uncertainty into Business
Unfavorable Regulations for Outdoor Advertising
Competition from Established & Emerging Forms of Advertising: A Challenge to Reckon With
FOCUS ON SELECT PLAYERS (Total 45 Featured)
Adams Outdoor Advertising (USA)
AOTO Electronics Co., Ltd (China)
APG|SGA SA (Switzerland)
Bell Media (Canada)
Broadsign International LLC (Canada)
Ayuda Media Systems (Canada)
Clear Channel Outdoor Holdings, Inc. (USA)
Daktronics, Inc. (USA)
Global (UK)
JCDecaux Group (France)
Lamar Advertising Company (USA)
oOh!media Limited (Australia)
Outfront Media, Inc. (USA)
Pattison Outdoor Advertising (Canada)
Primedia Outdoor (South Africa)
Stroer SE & Co. KGaA (Germany)
For more information about this report visit https://www.researchandmarkets.com/r/eog8kd
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