NEW YORK, Jan. 18, 2024 /PRNewswire/ — The baby diapers market is estimated to grow by USD 21.23 billion from 2023 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 7.04% during the forecast period. However, the growth momentum will progress. The growing number of nuclear and single-parent families and families with two working parents are key factors driving the market growth. The demand for convenient baby personal care products such as diapers is also increasing due to the increasing number of working women around the world. Working parents use baby diapers to complete household tasks and keep their children happy and clean.
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APAC is estimated to contribute 37% to the growth of the global market during the forecast period. Increasing demand for baby diapers in the region, driven by rising per capita income and living standards, prompts investments in diaper factories, especially in developing nations like China, India, and Japan
Baby Diapers Market – Segmentation Assessment
Segment Overview
Technavio has segmented the market based on product (disposable, training, swim pants, and others), distribution channel (offline and online), and geography (APAC, North America, Europe, Middle East and Africa, and South America).
- The market share growth by the disposable segment will be significant during the forecast period. Many customers opt for disposable baby diapers due to factors such as the increase in dual-income households and heightened awareness of the importance of maintaining infants’ hygiene.
Insights on the market contribution of various segments including country and region wise historic data (2017 to 2021), and forecast market size (2023 to 2027) – Download a Free Sample Report
Baby Diapers Market – Market Dynamics
The Baby Diapers market faces multiple challenges, including balancing the demand for disposable diapers against the rising preference for eco-friendly options like cloth diapers, organic, and bamboo diapers. Brands must navigate diverse diaper sizes, absorbency levels, and types like overnight, swim, and pull-up diapers. Increasingly, parents seek hypoallergenic diapers, diaper rash creams, and biodegradable diapers to ensure safety and sustainability. The competition extends to accessories like diaper bags, diaper pails (including Diaper Genie), and diaper stackers. Parents also consider convenience, shown by the popularity of diaper subscriptions and the need for diaper disposal bags, diaper liners, diaper covers, and diaper inserts. Innovations in diaper changing mats, diaper caddies, diaper sprayers, and diaper doublers cater to evolving parental needs. Additionally, diaper brands must address cost-effectiveness, evidenced by the demand for diaper coupons, while ensuring efficient diaper disposal solutions.
Major Trend
Increasing emphasis on creative marketing strategies is a major trend in the market.
Major Challenge
Low penetration of baby diapers among mass-market consumers is a significant challenge restricting market growth.
What are the key data covered in this Baby Diapers Market report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the Baby Diapers Market between 2023 and 2027
- Precise estimation of the Baby Diapers Market size and its contribution to the market in focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the Baby Diapers Market industry across APAC, North America, Europe, Middle East and Africa, and South America
- A thorough analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of Baby Diapers Market companies
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TOC:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Company Landscape
12 Company Analysis
13 Appendix
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SOURCE Technavio
