The availability of gluten-free and allergy-friendly oatmeal is an emerging trend.
NEW YORK, Jan. 23, 2024 /PRNewswire/ — The oatmeal market is set to grow by USD 751.97 million from 2022 to 2027 progressing at a CAGR of 4.45% during the forecast period. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall environment. Rapid global urbanization is a key driver fueling the growth. As the world population increasingly moves to cities, the demand for quick, healthy, and portable breakfast options like oatmeal rises. The ease of preparation and portability of oatmeal, rich in fiber and nutrients, aligns with the busy lifestyles of urban dwellers, contributing to the expansion. Anticipated growth includes rising demand for convenient, single-serving oatmeal products over the forecast period, says a senior analyst at Technavio.
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The availability of gluten-free and allergy-friendly oatmeal is an emerging trend fueling the growth, while factors including the presence of different substitute products may hamper growth during the forecast period.
The market analysis includes Application, Product Type, and Geography landscape. This study identifies the availability of gluten-free and allergy-friendly oatmeal, the increasing number of partnerships, and the growth in organized retailing globally as one of the prime reasons driving the growth during the next few years.
- The instant rolled oat segment is poised for significant growth. Being the major application type globally, instant oatmeal, derived from rolled and steamed oat groats, meets the demand for a convenient, quick, and healthy breakfast. The forecasted steady growth is attributed to increasing health consciousness and consumer preferences for swift and nutritious food options.
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The report covers the following areas:
Companies Mentioned
- Avena Foods Ltd.
- Blue Lake Milling
- Bobs Red Mill Natural Foods Inc.
- Bright People Foods Inc.
- Castle Valley Mill
- Easywell Consumer Products Inc.
- General Mills Inc.
- Glanbia plc
- Grain Millers Inc.
- Kellogg Co
- Morning Foods Ltd.
- Natunola Health Inc.
- Nestle SA
- New Hope Mills Manufacturing Inc.
- PepsiCo Inc.
- Richardson International Ltd.
- Small Valley Milling
- Torto Food Industries M Sdn Bhd
- TreeHouse Foods Inc.
- Weetabix Ltd.
Avena Foods Ltd. – The company offers products such as Organic Gluten-Free Rolled Oats.
Blue Lake Milling – The company offers product variants such as Oat Groats, Sugar and Honey Toasted Oats, and Quick Oats.
Easywell Consumer Products Inc. – The company offers products such as Easywell Easy Oats.
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Some Major Oatmeal Applications include:
In the last decade, cold oatmeal, or overnight oats, has driven notable growth in the global market. Recognized for its convenience, it caters to time-pressed consumers, offering a quick, fully-prepared, and nutritious breakfast option. The expansion aligns with health and wellness trends, providing various oatmeal options, including vegan, gluten-free, and low-sugar varieties, meeting diverse consumer preferences. Online retail and health-conscious segments contribute to the surge in cold oatmeal sales.
Related Reports:
Based on Technavio’s market sizing methodology, the breakfast cereals market share in Europe is predicted to surge to USD 1.40 billion from 2021 to 2026 at a CAGR of 4.93%.
The Gluten-free Food Market size is projected to increase by USD 5.50 billion and the size is estimated to grow at a CAGR of 10.5% between 2023 and 2028.
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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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SOURCE Technavio
