Morgan Motor Company and Adamas Motor Group are strengthening their partnership following a successful visit by Morgan representatives to Bahrain and the UAE, led by Morgan CEO, Massimo Fumarola. The visit served to foster an enhanced level of collaboration between the two companies, including the strategic agreement for Adamas Motor Group to provide managed services across the complete Gulf Cooperation Council (GCC) region.
The agenda of the visit featured several opportunities for Morgan to engage with key stakeholders in the region. Highlights included an extended lunch discussion with members of the local media followed by an opportunity to meet with Morgan owners in the region, allowing those customers to further explore the brand’s rich heritage and learn more about its future direction.
It is only recently that Morgan Motor Company has had official representation within the GCC. The company’s unique approach to coachbuilding lightweight sports cars which are fun to drive, entirely bespoke and have timeless appeal is well suited to a region which appreciates unique motor vehicles and individuality.
Adamas has already set up state-of-the-art showroom facilities in Dubai and Bahrain, featuring Morgan prominently alongside globally revered premium automotive and fashion brands. The strengthened partnership will help potential owners and enthusiasts across the GCC gain access to the Morgan experience. The visit provided the platform for Morgan to gain further insight into the regional automotive landscape and discover more about the opportunity for the brand’s expansion in the region.