@Tata-JLR: DEFENDER RALLY SERIES LAUNCHES BIGGEST AND MOST COMPETITIVE SEASON YET

About Defender

Defender embraces the impossible. Each member of the Defender family is purposefully designed, highly desirable and seriously durable. A modern-day hero that respects the past but at the same time anticipates the future.

Available in 90, 110 and 130 body styles, with up to eight seats, each has a charisma of its own.

As part of a sustainability-rich vision of modern luxury by design, Defender 110 is available as an electric hybrid. 

Defender Hard Top means business, with 90 and 110 body styles for professional capability.

A beacon of liberty since 1948, Defender supports humanitarian and conservation work with the International Federation of Red Cross and Red Crescent Societies and the Tusk Trust. 

The Defender brand is underpinned by Land Rover – a mark of trust built on 75 years of expertise in technology and world-leading off-road capability. 

Defender is designed and engineered in the UK and sold in 121 countries. It belongs to the JLR house of brands alongside Range Rover, Discovery and Jaguar.

Important notice
JLR is constantly seeking ways to improve the specification, design and production of its vehicles, parts and accessories and alterations take place continually. Whilst every effort is made to produce up-to-date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part or accessory. All figures are manufacturer’s estimates.

*About Bowler

Bowler was acquired by Jaguar Land Rover in December 2019 and forms a subsidiary division of JLR. It has been granted use of the Defender name under licence from JLR.

Bowler’s motorsport heritage

1985 Drew Bowler begins making and selling competitive safari and trials cars from his home in Derbyshire

1991 Drew Bowler wins ARC National Comp Safari

2000 Bowler first competes in world-famous Dakar Rally in Africa, and races in central Europe

2004 Bowler vehicle wins British Hill Rally Championship

2005 Largest ever Dakar entry makes Bowler the second-largest factory team, with the highest finisher rate

2006 Bowler vehicles win both the British Baja National Championship and the French Baja

2012 Bowler agrees brand partnership with Land Rover across sponsorship, marketing and engineering

2014 Defender Challenge launched to prepare competitors for Dakar and Bowler moves to new facility

2016 Cross Sector Platform (CSP) development begins. Company founder Drew Bowler sadly passes away 

2018 Bowler vehicles claim first, second and fourth overall on Tuareg Rallye

2019 JLR acquires Bowler

2020 Bowler granted licence by JLR to produce road-biased Defender Station Wagon – codenamed CSP 575

2021 The Tata Elxsi Bowler Defender Challenge is announced

2022 For year two of the competition, the championship launches the Defender Rally Series by Bowler 2023

2023 Defender Rally Series takes clients to Europe and Iceland for larger Baja events

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