Reuters
BYD amps up brutal China EV price war with bigger discounts on new car versions
BEIJING (Reuters) -Chinese electric vehicle giant BYD on Wednesday unveiled lower-priced new versions of its Han sedans and Tang SUVs, deepening a protracted and brutal price war in the world’s largest auto market with even larger discounts than those in 2023. The newly launched Han sedans, available as plug-in hybrids and pure EVs, and the Tang hybrid SUV, will have a starting price that is 10.35% to 14.3% lower than previous versions, Reuters calculations showed. The automaker lowered the starting price for the Qin Plus EV and hybrid by 15% and 20%, respectively, versus price cuts of 8% and 11% respectively for the two models in 2023, Reuters calculations showed.