From manufacturing to everyday office work, generative AI is already being used in many areas at Bosch. In addition to Microsoft, the company is working with several partners, including AWS, Google, and Aleph Alpha. The Bosch Group’s venture capital unit, Bosch Ventures, invested in the AI company Aleph Alpha last year. Bosch also announced it would collaborate with the startup on finding new use cases both for Bosch associates and customers. “Bosch and Aleph Alpha want to learn from each other, benefit from each other’s know-how, and work together on cross-domain use cases,” Rueckert says. This partnership is now bearing its first fruits in North America: in collaboration with Aleph Alpha, Bosch is debuting AI-based speech recognition on behalf of a premium car manufacturer. In this solution, a chatbot understands and answers breakdown service calls with the help of natural language processing, which also recognizes dialects, accents, and moods. The call is taken directly, reducing the driver’s waiting time to a minimum. As many as 40 percent of calls can be processed and resolved automatically; for more complex queries, the bot transmits all relevant information to a service center agent who takes over the case immediately.
From the AI search engine to manufacturing
AI experts at Bosch are currently working on well over 120 specific applications that these new AI models open up for the company’s associates and customers. Such applications include the generation of software program code or powerful chatbots and voicebots to support technicians or interact with consumers. Another is AskBosch, the in-house AI-assisted search engine launched at the end of 2023. It offers faster natural-language access to a wide variety of data sources – sources scattered over the intranet, say. In addition to externally available data, AskBosch also includes internal data sources, so Bosch associates can research information specific to the company. Generative AI also ensures greater speed in manufacturing: in initial projects in two Bosch plants in Germany, generative AI creates synthetic images in order to develop and scale AI solutions for optical inspection and optimize existing AI models. Bosch expects that this will reduce the time needed for planning, launching, and ramping up AI applications from the current six-to-twelve months to just a few weeks. Following successful piloting, this service for generating synthetic data is to be offered to all Bosch locations.
2024 Bosch Tech Compass: setting the pace in the use of AI
As AI is used in more and more areas of life, professional development is becoming increasingly important: 58 percent of respondents to the Bosch Tech Compass are convinced of this. This opinion is particularly prevalent in USA at 63 percent (Germany: 54 percent, China: 52 percent). Here, too, Bosch is setting the pace in the use of artificial intelligence and is getting its associates on board. In 2019, Bosch launched a training program, initially aimed at bringing 30,000 associates up to speed on the subject of AI. Up to now, some 28,000 associates have taken part in the program. Like the Bosch AI code of ethics, which sets ethical guidelines for dealing with artificial intelligence, this program has been supplemented with content about generative AI.
For all the results of the 2024 Bosch Tech Compass, click here.
About the survey:
For the representative survey, people aged 18 and over in seven countries (Brazil, China, Germany, France, India, the U.K., and the U.S.) were polled online on behalf of Robert Bosch GmbH by the market researchers Gesellschaft für Innovative Marktforschung mbH (GIM) in December 2023. In Germany, France, and the U.K., at least 1,000 people were polled per country; in Brazil, China, India, and the U.S., it was at least 2,000 people each. The random samples are representative of their respective countries in terms of region, gender, and age (Brazil, Germany, France, U.K., U.S.: 18 to 69 years / China, India: 18 to 59 years).