NEW YORK, Feb. 28, 2024 /PRNewswire/ — The mobile value-added services (MVAS) market size is forecast to increase by USD 723.25 billion from 2023 to 2027, at a CAGR of 15.76%, according to the recent market study by Technavio. In 2022, APAC led the market with widespread smartphone and mobile broadband adoption in China and India. Government initiatives and vendor partnerships drove digitization in industries such as transportation and banking. Ride-sharing apps like Ola and Uber surged in India, while cashless transaction initiatives in countries like India and Thailand spurred growth. Key players like Reliance Industries, Vodafone, and Samsung collaborated with content developers for competitive subscription services. APAC is poised for rapid expansion, particularly in rural areas of India and China, focusing on mobile audio/video streaming and publications. Charts & data tables about market and segment sizes for a historic period of five (2017-2021) years have been covered in this report. Download The Sample Report
Technavio has announced its latest market research report titled Global Mobile Value-added Services Market
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Report Coverage |
Details |
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Page number |
177 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 15.76% |
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Market growth 2023-2027 |
USD 723.25 million |
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Market structure |
Fragmented |
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YoY growth (%) |
13.89 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APACa at 58% |
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Key countries |
US, China, India, Japan, and Germany |
Company Overview
Technavio has extensively analyzed 15 major vendors, including Alphabet Inc., America Movil SAB de CV, Apple Inc., AT and T Inc., Call Up, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Infosys Ltd., InMobi Pte. Ltd., International Business Machines Corp., Monty Mobile, MyRepublic Ltd, OnMobile Global Ltd., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd, Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc.
Alphabet Inc.: The company offers value-added services, such as Ads on Google, Pay Per Click, PPC campaign management, and others.
America Movil SAB de CV: The company offers value-added services such as Claro Sync cloud storage services, Claro Video, Claro Música music app, and Claro Viajes travel application. Expand operations in the future – To get requisite details, ask for a custom report.
Segmentation Assessment
Based on the Product, the mobile advertising segment during the forecast period. With the rapid adoption of mobile broadband, video advertising offers consumers an attractive format in a non-intrusive manner. These ads are typically placed in over-the-top (OTT) applications and social media platforms, with consumer clicks and application installs being key parameters for measuring advertiser revenue generation. To get detailed insights about inclusions and exclusions, buy the report
What are the key data covered in this Market report?
CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market industry across APAC, North America, Europe, South America, and Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of the market companies
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Analyst Review:
The market thrives on a plethora of offerings including SMS (Short Messaging Service), MMS (Multimedia Messaging Service), and mobile email & IM. With the rise of mobile money and location-based services, alongside mobile advertising and infotainment, technology innovations drive diverse revenue streams for telecom companies.
Mobile phones serve as conduits for enhanced network penetration and return on marketing spend through engaging social media and addressing privacy concerns. Global trends highlight increasing adoption among middle and lower middle classes, with regulations and government initiatives like UASL and ISP licenses shaping the competitive landscape.
MVAS providers capitalize on smartphone and tablet usage, offering premium features and content, while embracing m-commerce, m-health, and m-education to cater to evolving consumer needs. Download The Sample Report
Related Reports:
The mobile virtual network operator (MVNO) services market size is estimated to grow at a CAGR of 8.57% between 2022 and 2027.
The visible light communication market is estimated to grow at a CAGR of 89.66% between 2022 and 2027. The size of the market is forecast to increase by USD 176,547.8 million.
ToC:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Company Landscape
12 Company Analysis
13 Appendix
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Mobile Value-added Services (VAS) Market Scope |
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|
Report Coverage |
Details |
|
Base year |
2022 |
|
Historic period |
2017-2021 |
|
Forecast period |
2023-2027 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 15.76% |
|
Market growth 2023-2027 |
USD 723.25 billion |
|
Market structure |
Fragmented |
|
YoY growth 2022-2023 (%) |
13.89 |
|
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 58% |
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Key countries |
US, China, Japan, India, and Germany |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Alphabet Inc., America Movil SAB de CV, Apple Inc., AT and T Inc., Call Up, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Infosys Ltd., InMobi Pte. Ltd., International Business Machines Corp., Monty Mobile, MyRepublic Ltd, OnMobile Global Ltd., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd, Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
About US
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contact
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Website: www.technavio.com
SOURCE Technavio